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STARFLYER Inc. Partners with IBS Software to Upgrade STAR LINK Loyalty Platform

STARFLYER Inc. Partners with IBS Software to Upgrade STAR LINK Loyalty Platform
TOKYO, July 22, 2025 — STARFLYER Inc., Japan’s premium airline, has announced the successful modernization of its STAR LINK loyalty platform through a strategic partnership with IBS Software. By adopting IBS Software’s iLoyal solution, STARFLYER aims to enhance customer engagement and provide a more seamless, personalized travel experience for its members.
Modernizing Customer Engagement and Digital Transformation
The upgrade marks a significant milestone in STARFLYER’s ongoing digital transformation, transitioning from its legacy in-house system to a cloud-native, scalable loyalty platform. This new infrastructure allows for tighter integration with both domestic and international Passenger Service Systems (PSS), positioning STAR LINK for sustained growth and innovation. Enhancements include improved functionality across mobile and web platforms, real-time flight updates, digital membership cards, and exclusive tier-based rewards. The platform also features a completely redesigned mobile app and member portal, offering a unified, self-service experience that simplifies loyalty status management and access to personalized services.
A key feature of the iLoyal platform is its Partner Integration Hub, which enables STARFLYER to expand its earn ecosystem by forming new partnerships, thereby offering members broader benefits. Powered by IBS Software’s advanced customer-centric engine, the platform delivers actionable insights that facilitate personalized communications and targeted engagement. Its flexibility allows STARFLYER to dynamically adapt loyalty offerings, enhancing both passenger experience and partner business opportunities.
Challenges and Industry Implications
Despite the benefits, the transition presents several challenges. Ensuring seamless integration with existing systems, addressing potential resistance from customers accustomed to the previous platform, and complying with stringent regulatory and security requirements remain critical considerations. Initial market reactions may include skepticism from customers and investors; however, successful implementation could foster positive feedback and increased loyalty. Competitors in the industry may respond by upgrading their own loyalty programs, potentially accelerating a broader shift toward more advanced platforms across the sector.
Hiroshi Goto, Senior Vice President of Innovation Promotion at STARFLYER Inc., emphasized the significance of the partnership, stating, “Partnering with IBS Software to upgrade our STAR LINK platform is a major step in enhancing the customer experience. This transformation not only strengthens how we engage with members but also sets the foundation for modernizing other legacy systems across our business. It’s the first move in a broader digital overhaul that will elevate every stage of the passenger journey.”
Marcus Puffer, Vice President and Head of Loyalty Solutions at IBS Software, added, “This collaboration with STARFLYER highlights iLoyal’s adaptability for mid-size carriers as well as larger airlines. We’re proud to support STARFLYER’s vision for modernization and delighted to expand our footprint in the Japanese and broader Asia-Pacific market.”
About IBS Software
IBS Software is a global SaaS solutions provider serving the travel industry, offering mission-critical platforms across aviation, hospitality, tour and cruise, and energy sectors. Its portfolio includes solutions for fleet and crew operations, passenger services, loyalty programs, and more, supporting digital transformation throughout the travel ecosystem.

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