EBAA Secretary General Discusses New EBACE and Business Aviation in Europe

EBAA Secretary General Holger Krahmer on EBACE’s New Direction and the State of European Business Aviation

Holger Krahmer, who took office as secretary general of the European Business Aviation Association (EBAA) in January 2024, brings extensive experience from his tenure in Brussels, including roles within the European Parliament and the automotive industry. His leadership arrives at a critical juncture for European business aviation, which is grappling with regulatory complexities, market saturation, and intense competition from established global players. In anticipation of the European Business Aviation Convention & Exhibition (EBACE), scheduled for May 20-22, Krahmer discussed with industry observers the event’s transformation and the broader challenges facing the sector.

EBACE 2024: A New Format Focused on Engagement

This year marks a significant departure for EBACE, as the EBAA assumes full responsibility for organizing the event independently. Reflecting a broader trend among international trade shows, EBACE 2024 will forgo the traditional static aircraft display, shifting its focus entirely indoors. The revamped format prioritizes business-to-business interactions, expert-led panels, and enhanced networking opportunities aimed at delivering substantive value to attendees.

Krahmer explained that while protests at last year’s event contributed to the decision to eliminate the static display, the primary impetus stemmed from evolving priorities among original equipment manufacturers (OEMs) and the need to respond to changing market demands. “The industry is looking for more meaningful interactions and knowledge-sharing,” he said, underscoring the importance of adapting the event to better serve the sector’s current needs.

Expanded Programming and Industry Participation

The redesigned EBACE will feature over 45 masterclass sessions addressing regulatory, political, technical, and sales topics—areas of increasing significance as the industry navigates a complex European regulatory environment and heightened scrutiny. More than 100 exhibitors are expected to participate, demonstrating sustained support from key industry stakeholders despite a cautious market climate. Krahmer acknowledged that competitors might respond with new product offerings or pricing strategies but emphasized that the event’s new format is intended to foster deeper connections and provide practical insights for participants.

Future Prospects for EBACE

Looking beyond 2024, EBACE 2025 is confirmed to take place in Geneva, while the venue and format for 2026 remain under consideration. Krahmer indicated that the association will carefully evaluate feedback from this year’s event before making decisions about future editions. “We are open to change,” he stated, noting that all aspects—including location and event structure—are being reviewed to ensure EBACE remains relevant amid evolving industry dynamics.

Addressing Industry Challenges

Krahmer’s stewardship is particularly vital as the European business aviation sector confronts regulatory pressures and market saturation. The cautious outlook within the industry is reflected in the meticulous planning of EBACE, which aims to deliver tangible value and uphold its reputation as Europe’s premier business aviation platform.

Attendance and Industry Outlook

While Krahmer refrained from providing specific attendance forecasts, he noted that recent EBACE editions have consistently attracted thousands of participants. The restructured event seeks to maintain this strong engagement by offering targeted networking opportunities and expert-led discussions that address the sector’s most pressing challenges.

As EBACE evolves to meet new realities, the EBAA under Krahmer’s leadership is positioning itself to navigate both immediate obstacles and long-term transformations within the European business aviation landscape.