Turkish Airlines Orders Up to 75 Boeing 787 Dreamliners and Additional 737 MAX Jets

The Role of SBOMs in Aerospace and Defense Software Security Satellites, spacecraft, and defense systems increasingly rely on complex software ecosystems that integrate open-source, third-party, and legacy components. Recent cybersecurity incidents have highlighted the critical need to track, secure, and manage these intricate software supply chains to safeguard mission-critical operations. Vulnerabilities in Third-Party Components At Black Hat 2025, researchers revealed significant vulnerabilities in widely used satellite control platforms, including Yamcs, OpenC3 Cosmos, and NASA’s cFS Aquila. These security flaws ranged from remote code execution and denial of service to weak encryption and the potential manipulation of satellite operations. In some instances, attackers could alter orbital trajectories or exfiltrate cryptographic keys without detection. Even trusted encryption libraries such as NASA’s CryptoLib were found to harbor critical vulnerabilities, exposing systems to risks including software crashes, security state resets, and compromised communications. These findings underscore a persistent challenge within aerospace and defense software: third-party components remain among the most accessible and exploited targets for cyber attackers. Enhancing Security Through SBOMs A Software Bill of Materials (SBOM) offers a comprehensive inventory of all software components within a system, serving as a foundational tool for identifying vulnerabilities, managing risk, ensuring regulatory compliance, and supporting incident response efforts. However, the utility of SBOMs depends heavily on their accuracy, completeness, and the governance frameworks that oversee their use. Implementing SBOMs within aerospace and defense supply chains presents considerable challenges. The inherent complexity of these systems, coupled with the necessity to comply with diverse international regulations, complicates integration efforts. Organizations must also contend with the vast volumes of data generated by SBOMs, necessitating centralized processes for validation, enrichment, and continuous monitoring. Both upstream (development phase) and downstream (deployed systems) SBOMs require consistent validation and proactive management to maintain robust security postures. Addressing Supply Chain Gaps with Advanced SBOM Platforms Modern SBOM platforms, such as those developed by Keysight, employ advanced methodologies including binary similarity analysis and code emulation to identify software components even when source information is incomplete or unavailable. This capability enables organizations to generate reliable SBOMs across firmware, software, and container images, ensuring comprehensive tracking of all components regardless of their form. Achieving full visibility, rigorous validation, and operational governance is essential for detecting vulnerabilities, enabling rapid incident response, and fostering trust throughout the software supply chain. These measures are vital to closing critical security gaps and protecting mission-critical aerospace and defense systems from evolving cyber threats. Industry Response and Market Developments Despite the complexities involved, the aerospace and defense sectors are increasingly embracing SBOM adoption. The market has witnessed growing investment in SBOM solutions, driven by expectations of enhanced cybersecurity and greater transparency. Industry competitors are developing proprietary SBOM tools and collaborating with international agencies to establish unified standards aimed at addressing compliance and interoperability challenges. Although recent guidelines for SBOM implementation have elicited mixed reactions, the momentum toward adoption continues to accelerate. The expanding recognition of SBOMs’ role in strengthening security and supply chain resilience is influencing industry practices and setting new benchmarks for software assurance within aerospace and defense.

Magma Aviation Expands B747F Fleet with New Aircraft Strengthening Capacity Amid Market Challenges Magma Aviation has announced the addition of a new Boeing 747 Freighter (B747F) to its fleet, marking a significant step in its global expansion strategy. The move, revealed at the outset of the final quarter of 2025, aims to enhance the company’s cargo capacity and broaden its service network in an increasingly competitive air freight market. This latest acquisition underscores Magma’s commitment to diversifying its offerings and meeting growing client demands. Peter Kerins, CEO of Magma Aviation, highlighted the strategic importance of the new aircraft, stating that the expanded fleet will not only support existing customers but also enable the company to explore new routes and service opportunities. He emphasized that this fleet growth is part of a long-term plan designed to substantially increase Magma’s operational reach over the coming years. The Boeing 747 Freighter remains a vital asset for Magma, valued for its ability to carry over 100 tons of cargo per flight, including outsized and specialized freight such as mining machinery, helicopters, and boats. Kerins noted that the addition of the new B747F will provide the company with greater flexibility to diversify its product offerings and better serve a range of cargo requirements. Navigating Industry Dynamics and Future Growth Magma’s expansion occurs against a backdrop of intensified competition and shifting market conditions. Several airlines are modernizing their fleets with more fuel-efficient models, such as Austrian Airlines’ adoption of the A320neo family, while others, including Kenya Airways, face operational and financial challenges. These developments highlight the broader pressures within the air cargo sector and the critical need for strategic fleet management. Acknowledging these challenges, Kerins stressed the importance of a cautious and controlled approach to fleet growth. He explained that Magma’s operations team has thoroughly prepared for the integration of the new aircraft, ensuring that all standard operating procedures, service agreements, and route planning are firmly established. This preparation is supported by a bespoke planning system designed to optimize operational efficiency. Looking forward, Magma Aviation aims to triple its fleet size by 2030, incorporating a balanced mix of wide-body aircraft such as the Boeing 777 Freighter alongside additional B747Fs. The company’s ability to adapt to evolving market conditions and respond effectively to competitor strategies will be essential as it seeks to strengthen its position in the global air cargo industry. As the sector continues to evolve, Magma’s focus on operational excellence and strategic expansion positions it to address both current and emerging demands, while managing the complexities of a rapidly changing aviation environment.

Glasgow Prestwick Strengthens Ties with Air China Cargo Delegation Glasgow Prestwick Airport (PIK) recently hosted a senior delegation from Air China Cargo for a three-day visit aimed at enhancing collaboration and shaping the future of Scottish exports. The high-level meetings provided the airline with direct insight into Scotland’s key export sectors, notably whisky and seafood, while deepening understanding of the requirements of local producers and freight forwarders. Ian Forgie, Chief Executive Officer of Glasgow Prestwick Airport, emphasized the strategic importance of the visit, stating, “Prestwick Airport serves as a gateway for the UK’s exports, and this visit marks an important step in strengthening the links between our airline partners and the businesses that rely on them. By bringing industry leaders together, we are helping to ensure that our export operations are designed with their priorities at the heart.” Engagement with Key Industry Stakeholders Throughout the visit, the airport facilitated a series of discussions, networking sessions, and guided tours involving stakeholders from the whisky, aquaculture, and freight forwarding sectors. The Air China Cargo delegation was given the opportunity to experience Prestwick’s capabilities as a freight hub, including its seamless connectivity, proven handling expertise, and comprehensive in-house services ranging from cargo handling to aircraft fuelling. This engagement underscores Prestwick’s ambition to expand its role in international trade. The airport is actively seeking to attract new cargo routes, although it faces logistical challenges amid competition from more established UK cargo hubs. The visit is expected to influence market dynamics, potentially increasing cargo traffic and necessitating operational adjustments at Prestwick. In response, rival airports may pursue strategic partnerships or enhance their service offerings to maintain their market positions. Commitment to Growth and Future Initiatives Despite these challenges, Glasgow Prestwick remains dedicated to supporting Scotland’s economy by collaborating closely with partners to unlock new opportunities for growth and innovation in air cargo services. The airport’s efforts to attract major international carriers highlight its ambition to become a leading gateway for Scottish exports. Looking ahead, Prestwick plans to build on these relationships. In October, the airport will host a similar event, welcoming a senior delegation from airline partner China Southern Air Logistics, further reinforcing its commitment to fostering global trade connections.

AAR Acquires ADI in $146 Million Cash Deal AAR Corp. has completed the acquisition of American Distributors Holding Co., LLC (ADI) in an all-cash transaction valued at $146 million. The purchase was financed through AAR’s revolving credit facility and is expected to immediately strengthen the company’s Parts Supply segment by broadening its distribution capabilities with new product lines and an expanded network of original equipment manufacturer (OEM) relationships. Strategic Expansion and Operational Synergies Founded in 1983, ADI has become a prominent distributor serving both commercial and defense aerospace sectors. Employing approximately 400 staff across six locations in the United States, the United Kingdom, and India, ADI specializes in value-added distribution services, supplying parts and assemblies to OEM partners. For the twelve months ending June 30, 2025, ADI reported revenues of $149 million and an EBITDA of $15.2 million. The acquisition provides AAR with several strategic benefits. By incorporating ADI’s electronics-focused product lines, AAR will diversify and expand its distribution portfolio, gaining entry into a fragmented yet rapidly growing market segment. The deal also strengthens AAR’s relationships with existing OEM partners while establishing new collaborations. The company anticipates leveraging this expanded market presence to drive significant revenue growth for ADI, alongside improvements in operating margins through increased sales, enhanced operational efficiencies, and ongoing business optimization. Integration Challenges and Market Response Despite the promising outlook, integrating ADI’s operations poses potential challenges. AAR must effectively merge ADI’s business processes with its own, manage any supply chain disruptions that may occur, and address possible regulatory considerations related to the transaction. These factors could influence the pace and success of realizing the expected benefits. Market reaction to the acquisition has been mixed, with some investors expressing skepticism about the long-term value of the deal. Competitors are closely observing AAR’s expanded market share and enhanced product offerings, and some are expected to respond by reinforcing their own distribution networks or renegotiating supplier agreements to maintain competitiveness. Nonetheless, the acquisition highlights AAR’s commitment to consolidating its position within the aerospace supply chain, expanding its international footprint, and increasing its share in a high-growth distribution segment. The purchase of ADI aligns with AAR’s broader strategy to enhance scale and profitability amid significant sector expansion.

Luxcargo Handling and IBS Software Collaborate to Digitize Ground Handling in Luxembourg Luxcargo Handling, a subsidiary of Cargolux—the largest all-cargo airline in Europe and Luxembourg’s flag carrier—has entered into a strategic partnership with IBS Software to modernize and digitize its ground handling operations. Managing up to 1.2 million tonnes of cargo annually, Luxcargo Handling will implement IBS Software’s iCargo Cargo Terminal Operations (CTO) platform to replace its legacy systems and streamline core ground handling processes. Enhancing Operational Efficiency through Digital Innovation The integration of the iCargo CTO platform is anticipated to significantly improve operational efficiency by introducing digital-first business functions such as barcode scanner-enabled operations and real-time data capture. These advancements will provide Luxcargo Handling with enhanced visibility and control over its activities, facilitating data-driven decision-making and elevating service delivery standards. The platform’s mobile-enabled features will accelerate the transition to paperless processes and digitized workflows, ensuring compliance with current industry regulations and establishing a foundation for future initiatives like Cargo One Record. Sébastien Bauce, Executive Vice President at Luxcargo Handling, underscored the strategic value of the collaboration, stating, “Partnering with IBS Software will give us the opportunity to leverage digitisation to consistently and easily deliver efficient ground handling services. Updating our legacy systems will allow us to have more visibility over our operations, and data, unlocking new and efficient ways of working.” Radhesh Menon, Head of Cargo and Logistics Solutions at IBS Software, emphasized the broader implications of the partnership: “This partnership with Luxcargo Handling, a key and active air freight platform in Europe, shows how the iCargo and iCargo CTO solution can meet the varied needs of air cargo and ground handling operators. We look forward to seeing the new digital capabilities that Luxcargo Handling will leverage as they continue to play a significant role in the successful distribution of global goods.” Challenges and Industry Implications The transition to a fully digitized ground handling system presents several challenges. Integrating new digital platforms with existing infrastructure will demand substantial investment in technology and comprehensive staff training to ensure a seamless transition. Market responses are expected to be mixed; while many stakeholders may welcome the modernization and efficiency gains, some may express concerns about potential disruptions during the implementation phase. Competitors are likely to respond by accelerating their own digital transformation initiatives or enhancing existing systems to maintain competitive advantage. Furthermore, the collaboration will be subject to rigorous regulatory scrutiny to guarantee full compliance with aviation and logistics standards, a critical consideration in the highly regulated air cargo sector. This partnership represents a significant milestone for both Luxcargo Handling and IBS Software, positioning Luxembourg as a leader in digital ground handling operations and reinforcing its status as one of Europe’s most vital cargo hubs.

Turkish Airlines Plans Major Boeing Aircraft Acquisition Pending Engine Agreements Fleet Expansion and Order Details Turkish Airlines has announced its intention to acquire up to 225 Boeing aircraft, comprising 75 wide-body B787 Dreamliners and 150 narrow-body 737 MAX jets, as part of a significant fleet modernization effort. The airline has finalized agreements with Boeing for 75 B787-9 and B787-10 aircraft, including 50 firm orders and 25 options, with deliveries scheduled between 2029 and 2034. Concurrently, Turkish Airlines is engaged in negotiations with Rolls-Royce and GE Aerospace to secure engines, spare parts, and maintenance services for the B787 fleet. In parallel, the airline has reached terms with Boeing for 150 737-8 and 737-10 MAX aircraft, consisting of 100 firm orders and 50 options. However, the completion of this order remains contingent upon successful negotiations with CFM International, the sole supplier of Leap-1B engines for the 737 MAX series. The outcome of these engine discussions will ultimately determine whether the 737 MAX order proceeds. Strategic Implications and Political Context Turkish Airlines emphasized that the entire fleet is expected to transition to new-generation aircraft by 2035, a move aimed at enhancing operational efficiency and supporting an average annual growth rate of approximately 6%. This announcement follows high-level discussions between Turkish President Recep Tayyip Erdogan and former U.S. President Donald Trump, during which broader topics concerning Turkey’s acquisition of American-made aircraft and defense equipment were addressed. President Trump suggested the possibility of lifting U.S. sanctions on Ankara to facilitate the purchase of F-35 fighter jets and expressed hope that Turkey would reduce its reliance on Russian oil imports. The planned procurement aligns with President Erdogan’s broader strategy to modernize Turkey’s aviation and defense sectors, potentially influencing market dynamics within both industries. While detailed market reactions and competitor responses have yet to emerge, the scale of the proposed agreement highlights Turkish Airlines’ ambition to expand and renew its fleet with advanced aircraft. Operational Outlook Turkish Airlines has underscored that finalizing engine supply agreements is a critical prerequisite for completing the aircraft orders, particularly for the 737 MAX models due to CFM International’s exclusive engine supply role. The fleet renewal initiative is expected to bolster the airline’s operational efficiency and sustain its growth trajectory, positioning Turkish Airlines for continued expansion throughout the next decade.

SpiceJet Leases Airbus A340 Wide-Body Aircraft to Expand Fleet Amid Industry Challenges Gurugram, September 26, 2025 — SpiceJet has secured a lease agreement to introduce a wide-body Airbus A340 aircraft into its fleet, marking a pivotal development in the airline’s expansion strategy. The aircraft is expected to arrive in India by the end of September and commence operations in early October. This addition aims to enhance capacity in response to growing passenger demand and to strengthen SpiceJet’s expanding network. Fleet Expansion and Operational Plans Initially, the Airbus A340 will be operated under a wet lease arrangement, with plans to transition to a damp lease model to achieve greater operational flexibility and cost efficiency. Pending regulatory approvals, the airline intends to retain the A340 as a long-term asset, with operations extending well beyond the initial year. SpiceJet is also engaged in advanced negotiations to lease a second A340, underscoring its commitment to sustained growth. Alongside the wide-body expansion, SpiceJet recently announced agreements to induct 18 Boeing 737 aircraft, including four Boeing 737 MAX jets, scheduled to join the fleet starting October 2025. This diversified fleet strategy reflects the airline’s ambition to enhance both domestic and international connectivity. Industry Context and Competitive Landscape SpiceJet’s fleet expansion occurs amid a challenging environment marked by a global slowdown in aircraft production and rising leasing costs, factors that have increased operational expenses across the aviation sector. These pressures pose potential risks to the airline’s operational and financial performance. Competitors are also adjusting their strategies in response to evolving market dynamics. Vietnam Airlines is pursuing fleet growth through the acquisition of Airbus A350s or Boeing 787s, while Brazil’s Azul is restructuring its fleet and lease agreements following its emergence from bankruptcy protection. Such moves are likely to intensify competition in both domestic and international markets, compelling airlines to carefully evaluate their growth trajectories. Commitment to Growth and Connectivity SpiceJet, an IATA-IOSA certified carrier operating a fleet of Boeing 737s and Q-400s, is among India’s largest regional airlines, with multiple daily flights under the UDAN Regional Connectivity Scheme. The majority of its aircraft feature SpiceMax seating, which the airline promotes as the most spacious economy-class offering in India. Debojo Maharshi, Chief Business Officer of SpiceJet, emphasized the significance of the new wide-body addition, stating, “We are thrilled to introduce the Airbus A340 into our fleet as part of our ongoing efforts to enhance our service offerings and expand our domestic and international network. This aircraft will allow us to tap into new markets and expand our international footprint. With another A340 under negotiation and 18 Boeing 737 aircraft joining our fleet soon, SpiceJet is poised for one of its most ambitious growth phases.” As SpiceJet advances its fleet expansion, it faces the challenge of balancing ambitious growth plans with the need for operational and financial resilience in a competitive and uncertain industry environment.

PROS Chief AI Strategist Michael Wu on the Expanding Role of AI in the Airline Industry As artificial intelligence (AI) increasingly transforms various sectors, the travel industry is undergoing significant adaptation, with companies creating AI-specific roles and restructuring leadership teams to better integrate these technologies. While some organizations are only beginning to prioritize AI, PROS has been a pioneer in this space. Since 2018, Michael Wu has served as PROS’ chief AI strategist, collaborating closely with research and product teams to develop AI-driven solutions tailored for the airline industry. Wu’s role encompasses a broad range of responsibilities. He works with the research team to enhance data transformation processes aimed at improving prediction accuracy, while also partnering with product teams to refine features. Additionally, Wu frequently represents PROS at conferences and leads workshops for clients. Internally, he coordinates across departments to identify opportunities for AI adoption and to streamline overlapping initiatives. Beyond his work at PROS, Wu maintains an academic presence, teaching at the University of California, Berkeley, and conducting research at École des Ponts Business School in Paris. The Imperative for AI Leadership and Industry Implications Wu emphasizes the necessity of dedicated AI leadership roles within companies, predicting that virtually every organization will appoint a chief AI strategist. These roles vary, with some focusing on research and others on internal or external applications, but all reflect the profound impact AI is having on the nature of work. Since Wu assumed his position, the AI landscape has evolved rapidly, particularly with the emergence of generative AI technologies such as ChatGPT. He notes that while generative AI has facilitated greater acceptance of AI’s importance, there remains a critical need to educate users on effective implementation. In the airline industry, AI adoption presents both significant opportunities and challenges. Integrating AI into legacy systems continues to be a major hurdle, alongside concerns about data privacy, security, and the financial costs associated with implementation. Nevertheless, market responses to AI advancements have been largely positive. Companies investing heavily in AI, including Alibaba, have experienced increased investments and stock appreciation, reflecting strong confidence in the technology’s potential. This trend has spurred competitors like Amazon and Microsoft to accelerate their AI and cloud strategies to maintain a competitive edge. Wu advises travel companies to embrace experimentation rather than succumb to risk aversion. He warns that reluctance to pilot new AI initiatives will only widen the gap between industry leaders and laggards. Future Outlook Looking ahead, Wu anticipates that AI’s influence on the airline industry will continue to deepen. Organizations that proactively invest in AI technologies and cultivate a culture of experimentation will be best positioned to seize emerging opportunities and effectively address the challenges that lie ahead.

The Boeing 777X: A New Era in Long-Haul Aviation The Boeing 777X marks a significant advancement in widebody aircraft design, poised to redefine long-haul air travel for both airlines and passengers. Developed as the successor to the widely used 777-300ER, the 777X incorporates cutting-edge technology and enhanced efficiency to serve high-capacity trunk routes as well as ultra-long-range missions. Offered in two variants—the 777-9 and the 777-8—the aircraft promises reduced fuel consumption, increased seating capacity, and a range of innovations that could reshape the future of commercial aviation. Innovations in Design and Passenger Experience One of the most notable features of the 777X is its carbon-fiber composite wings equipped with folding wingtips. This design achieves a high-aspect-ratio wing that improves cruise efficiency and extends range, while the folding tips enable the aircraft to fit within the dimensions of standard Code-E gates. This capability is particularly advantageous at slot-constrained airports such as London Heathrow, where expanding gate infrastructure is both costly and logistically challenging. By allowing larger, more efficient aircraft to operate without necessitating expensive airport modifications, Boeing sets a new benchmark for future widebody aircraft. The cabin experience of the 777X draws heavily from the innovations introduced with the Boeing 787. Passengers benefit from larger windows, enhanced pressurization and humidity control, and a wider fuselage that supports competitive business class configurations. The 777-9 variant accommodates between 380 and 420 passengers in a three-class layout, with a range of approximately 7,200 to 7,300 nautical miles. The 777-8 is designed for ultra-long-haul routes, seating around 350 passengers and capable of flying up to 8,700 nautical miles. Engine Technology and Operational Advantages Powering the 777X are the GE9X engines, the largest ever deployed in commercial aviation. These engines deliver exceptional fuel efficiency and reduced emissions, contributing to lower operating costs and supporting airlines’ sustainability objectives. The combination of advanced aerodynamics and powerful engines enhances the aircraft’s overall performance and environmental profile. Operational flexibility is another key advantage of the 777X. Its innovative wing design and high passenger capacity enable airlines to optimize long-haul route economics without triggering costly infrastructure upgrades. This flexibility is especially valuable at congested hub airports where landing slots are limited and expensive. The aircraft’s appeal is reflected in substantial orders from major carriers including Emirates, Qatar Airways, Lufthansa, British Airways, Cathay Pacific, ANA, Etihad, and Singapore Airlines. Market Challenges and Industry Context Despite its promising features, the 777X program has encountered significant challenges. Certification delays, acknowledged by Boeing’s CEO Kelly Ortberg, have caused frustration among key customers such as Emirates and have led to skepticism within the airline community. These setbacks have provided an opening for competitors, notably Airbus, to promote their own widebody aircraft to airlines seeking alternatives. Furthermore, ongoing supply-chain disruptions, as highlighted by executives from Dassault Falcon Jet and Embraer Executive Jets, continue to impact the introduction of new aircraft models across the industry. The Boeing 777X stands at the forefront of transforming long-haul aviation through its blend of efficiency, capacity, and technological innovation. Its ultimate influence will depend not only on its engineering achievements but also on Boeing’s ability to overcome certification hurdles and adapt to evolving market conditions in a rapidly changing global aviation landscape.

Aeroméxico Implements GE Aerospace Software to Enhance Efficiency and Safety Aeroméxico has announced the deployment of GE Aerospace’s comprehensive aviation software suite across its entire fleet, marking a significant step toward improving fuel efficiency, reducing carbon emissions, and bolstering operational safety. The integration includes advanced digital tools such as Safety Insight, Fuel Insight, and FlightPulse, which consolidate flight operations data into a unified platform. This enables real-time decision-making and continuous performance monitoring, positioning the airline at the forefront of technological innovation in Latin America. Advancing Safety and Sustainability through Data-Driven Tools Juan Carlos González Curzio, Aeroméxico’s Vice President of Safety, emphasized the transformative potential of FlightPulse, which provides pilots with actionable data for self-assessment and safety enhancement, fostering a culture of continuous improvement. Fuel Insight is designed to identify opportunities for reducing fuel consumption and CO₂ emissions, while Safety Insight offers early detection of potential safety risks by analyzing performance metrics, allowing for more rapid and informed responses. FlightPulse further supports pilots by delivering real-time performance data critical to operational decision-making. Diego Convalia, Vice President of Technical Flight Operations at Aeroméxico, highlighted the strategic importance of this initiative, stating, “This positions us to advance three core goals: enhancing safety, cutting CO₂ emissions, and maintaining operational excellence.” He also noted that Aeroméxico is currently the only airline in Latin America utilizing the full suite of GE Aerospace’s software solutions. Challenges and Industry Implications GE Aerospace’s software suite, which processes data from over 600 million nautical miles of flights, operates on a software-as-a-service model aimed at driving data-based performance improvements for airlines worldwide. Andrew Coleman, General Manager of SaaS at GE Aerospace, described the partnership with Aeroméxico as a major milestone for their operations in Mexico, underscoring their commitment to supporting innovation, safety, and operational performance. Despite the promising outlook, Aeroméxico faces several challenges in transitioning to the new system. Ensuring seamless integration with existing operational technologies, managing user adoption, and overcoming potential resistance from staff accustomed to legacy methods will be critical to the success of this initiative. The airline’s leadership must prioritize change management and comprehensive training programs to fully realize the benefits of the platform. Market analysts are closely monitoring how Aeroméxico’s adoption of GE Aerospace’s full software suite will influence its competitive positioning within the airline industry. This move may prompt competitors to accelerate their own digital transformation efforts or invest in upgrading operational control centers to maintain technological parity. GE Aerospace’s strong market presence, reinforced by its recent labor agreement with the United Auto Workers and a $1 billion investment in U.S. manufacturing, highlights the growing significance of technological innovation in aviation. As Aeroméxico embarks on this digital transformation, the broader industry is likely to witness increased momentum toward adopting advanced analytics and operational software to enhance efficiency and sustainability.