Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions

Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations with AI-led Solutions
LONDON | MUMBAI, June 3, 2025 — Virgin Atlantic has renewed and expanded its longstanding partnership with Tata Consultancy Services (TCS), signing a seven-year agreement aimed at accelerating the airline’s digital transformation. The collaboration, which builds on more than 20 years of joint work, will focus on modernizing Virgin Atlantic’s technology infrastructure, enhancing operational resilience, and delivering a more personalized customer experience through AI-driven solutions.
Under the new agreement, TCS will overhaul Virgin Atlantic’s core technology operations by implementing a cloud-first, AI-powered digital core. This initiative is designed to boost business agility, improve system resilience, and support the airline’s growth ambitions. Central to the transformation is the development of a state-of-the-art Technology Command Centre, co-developed by TCS and Virgin Atlantic, which will unify the airline’s technology assets and provide real-time operational insights. This nerve centre will streamline technology operations, empower frontline staff with contextual data, and enable smarter, more sustainable journeys for both customers and crew.
Oli Byers, Chief Financial Officer at Virgin Atlantic, emphasized the importance of technology in delivering memorable customer experiences: “As we look ahead to this next phase of our digital transformation, technology will enable us to deliver smarter, simpler, and more memorable experiences. TCS has been a partner for more than two decades and together we’ll continue to build towards our vision of becoming the most loved travel company, powered by AI technology to modernize our systems, drive efficiency and deliver for our customers.”
TCS will leverage its aviation expertise and proprietary solutions, including TCS Cognix™ and TCS AI WisdomNext™, to accelerate Virgin Atlantic’s transformation. These tools will help the airline build a resilient and sustainable digital core, supporting continuous innovation and delivering value across revenue, efficiency, and customer experience metrics. A dedicated onsite TCS team, with deep contextual knowledge of Virgin Atlantic’s operations, will lead the implementation.
Despite the ambitious scope, both companies acknowledge challenges ahead, particularly in integrating new technologies with legacy systems and managing potential resistance to change. However, initial market reactions have been positive, with industry observers highlighting the potential for enhanced efficiency and improved service delivery. The move is also expected to prompt competitors to accelerate their own AI initiatives in response to Virgin Atlantic’s digital advancements.
Amit Kapur, Country Head – UK & Ireland at TCS, noted, “Our two-decade partnership with Virgin Atlantic is a testament to a shared vision. By combining our deep aviation expertise with advanced capabilities in data, AI, and engineering, we’re helping Virgin Atlantic build intelligent, scalable digital ecosystems and redefine the future of travel.”
Virgin Atlantic, which carried over 5 million passengers to more than 30 destinations in 2024, sees this expanded partnership as a foundation for future innovation. Both companies remain committed to exploring new avenues and setting benchmarks for digital transformation in the airline industry.

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