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Amadeus Addresses Challenges of AI’s Endless Search

Amadeus Addresses Challenges of AI’s Endless Search
The Rise of AI in Travel Technology
Decius Valmorbida, president of travel at Amadeus, is scheduled to speak at the upcoming Skift Global Forum in New York City from September 22 to 24, 2026, where the convergence of artificial intelligence and travel technology will be a central theme. As AI agents become increasingly integrated into the travel sector, they reveal a fundamental tension between systems originally designed for human users and the exhaustive, unrelenting nature of machine-driven search processes.
Unlike human travelers, AI agents do not experience fatigue. When tasked with searching for fares on airline websites, these agents can generate and analyze an immense number of combinations without pause. A recent example highlighted by Skift involved a coding agent querying Etihad Airways’ site, which returned over 880,000 fare options for a single trip. This phenomenon, often described as the “infinite search” problem, is placing significant strain on legacy travel systems and compelling industry leaders to reconsider their technological frameworks.
Amadeus’ Response to the Infinite Search Problem
Valmorbida emphasized that managing large-scale operations is a core strength of Amadeus. The company’s infrastructure currently supports approximately 150,000 transactions per second, yet the surge in AI-driven search activity is testing even these robust capabilities. To mitigate this challenge, Amadeus is moving away from responding to every AI-generated query in real time. Instead, the company is adopting a strategy of precomputing a broad set of likely answers, which can then be served to AI agents as needed. This approach aims to enhance both efficiency and scalability, allowing systems to meet the demands of automated agents without becoming overwhelmed.
Industry Implications and Competitive Dynamics
Amadeus’ ambition to establish itself as a foundational distribution layer for the travel industry has attracted considerable attention. Its efforts to accelerate the adoption of agent-driven automation across booking, customer service, and operational workflows have drawn scrutiny from competitors and regulators alike. Rival company Sabre, in particular, has expressed concerns regarding Amadeus’ expanding influence and the competitive pressures this exerts within the market.
Despite these challenges, Amadeus remains steadfast in its commitment to lead the industry through this technological transformation. By reengineering its systems to accommodate the unique demands posed by AI, the company seeks to balance innovation with operational stability, ensuring that both human travelers and their digital agents can effectively navigate the complexities of modern travel.

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