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FlyNow to Showcase Flying Taxi in Riyadh

FlyNow to Showcase Flying Taxi in Riyadh
FlyNow Arabia Ltd. is preparing to unveil its fully electric eCopter at the Saudi Drone Exhibition 2025 in Riyadh, marking a pivotal moment in the company’s expansion into the Middle Eastern market. This event follows a series of successful untethered flight tests of the modular electric vertical take-off and landing (eVTOL) aircraft, which has been engineered for diverse applications including personal and cargo transport, firefighting, and medical evacuation missions.
Strategic Commitment to Saudi Arabia and Urban Air Mobility
In 2024, FlyNow Aviation established its regional subsidiary, FlyNow Arabia Ltd., in Riyadh, reflecting a strategic commitment to meet the Kingdom’s increasing demand for innovative mobility solutions. The company plans to construct a production facility within Saudi Arabia, with the intention of manufacturing future eCopters domestically for both local use and export. Later this year, FlyNow will conduct sandbox flights in collaboration with local and international partners, aiming to demonstrate the safe integration of eVTOL operations within low-altitude airspace. These initiatives are closely aligned with Saudi Arabia’s broader vision to foster sustainable and technologically advanced transportation systems.
Exhibition Highlights: Prototype Display and Virtual Reality Experience
At the Saudi Drone Exhibition 2025, FlyNow will present a full-scale, life-sized prototype of its eCopter, constructed from lightweight carbon fiber materials. This mock-up emphasizes the company’s priorities of safety, simplicity, and cost-efficiency. Designed primarily for short-range urban missions, the eCopter features a compact cabin that can be configured to accommodate either a single passenger or cargo. Visitors to the exhibition will have the opportunity to sit inside the prototype and explore its interior design firsthand.
In addition to the physical display, FlyNow’s booth will feature an interactive virtual reality experience developed in partnership with FalconViz, a Saudi leader in UAV-powered asset digitization and 3D mapping. Through the use of VR headsets, attendees can simulate flying the eCopter, gaining an immersive understanding of the cabin environment, flight dynamics, and overall passenger experience.
Industry Context and Market Challenges
FlyNow’s entry into the Saudi market occurs amid a surge of global interest in urban air mobility. Despite the promising outlook, the company faces significant challenges, including securing regulatory approvals, achieving public acceptance, and contending with competition from other emerging air taxi providers. Notable competitors include Joby Aviation, which recently completed its first airport-to-airport eVTOL flight, and the Indonesian Helicopter Group, which is advancing its own eVTOL initiatives. The reception to FlyNow’s showcase may stimulate further interest in urban air mobility within the region, potentially accelerating development timelines across the sector.
Panel Discussion and Event Information
Yvonne Winter, CEO of FlyNow Arabia Ltd. and President of the Sky Alliance for Automated Air Mobility (SALAAM.earth), will participate in a panel discussion at the exhibition. The session will focus on unlocking the potential of the low-altitude economy in Saudi Arabia and integrating eVTOL technology into the region’s transportation infrastructure. The panel is scheduled for September 2, 2025, on the main stage and will be moderated by Dr. James Morgan.
The Saudi Drone Exhibition 2025 will take place from September 1 to 3 at the Riyadh Front Exhibition & Conference Center, where FlyNow will be located at booth B06. Further details about the event are available at sadex-sa.com.
About FlyNow Aviation
FlyNow Aviation is developing a fleet of eVTOL aircraft designed to alleviate urban congestion and reduce environmental impact by offering fast, on-demand transportation. The eCopter family includes one- and two-seater models intended for personal use, as well as a cargo variant capable of carrying payloads up to 200 kilograms.

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