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Oman Air to Highlight Digital Innovation at COMEX 2025

Oman Air to Highlight Digital Innovation at COMEX 2025
Oman Air, the national carrier of the Sultanate of Oman, has been appointed the Official Airline Partner for COMEX 2025, reinforcing its dedication to digital innovation and smart travel solutions. The partnership positions Oman Air prominently at Oman’s largest technology and innovation exhibition, scheduled to take place from September 7 to 10, 2025, at the Oman Convention & Exhibition Centre. The event is anticipated to draw global technology leaders and innovation experts, further establishing Oman as a regional hub for digital advancement.
Advancing Digital Transformation in Aviation
In an industry undergoing rapid technological evolution, Oman Air’s collaboration with COMEX 2025 represents a significant step in its ongoing digital transformation journey. The airline has introduced a range of technological enhancements aimed at improving and personalizing the travel experience. These include direct digital booking platforms, self-service check-in options, and an expanded portfolio of Oman Air Holidays packages. These initiatives form part of a comprehensive strategy to maintain competitiveness amid swift advancements in aviation technology.
Oman Air’s recent integration into the Oneworld Alliance has further bolstered its digital credentials, providing passengers with seamless connectivity to over 900 destinations across more than 170 countries. This strategic alliance, coupled with planned cabin upgrades under the leadership of CEO Con Korfiatis, underscores the airline’s commitment to modernization and digital integration. Such developments are expected to influence the competitive dynamics of the region’s aviation sector, as rival carriers respond with their own innovation initiatives and partnerships.
Mike Rutter, Chief Commercial Officer of Oman Air, emphasized the significance of the partnership, stating, “We are delighted to host COMEX 2025 and display our commitment towards digital innovation. This event marks another milestone towards becoming a smart aviation leader, as Oman strives to become the region’s digital hub. Through the event, we want to demonstrate how Oman Air is transforming travel in the digital age, introducing new experiences to our guests.”
Showcasing Innovation at COMEX 2025
At COMEX 2025, Oman Air will showcase its latest digital capabilities alongside its award-winning service standards. Visitors will have the opportunity to engage with interactive displays illustrating how technology is shaping the future of air travel. The airline will also present its flagship Business Studio cabin, noted for its luxury and advanced features, and highlight its newest travel offerings at a dedicated exhibition booth.
To enhance the event’s visibility and impact, Oman Air plans to implement a series of support initiatives. These include prominent aircraft decals, digital activations across the airline’s platforms, and co-branded content integrated into its inflight entertainment system. Such efforts aim to amplify the reach of COMEX 2025 and reinforce Oman’s positioning as a leader in digital travel and tourism.
In addition, Oman Air will provide specialized travel assistance for regional and international delegates attending the expo, further solidifying its role as a facilitator of innovation and connectivity. While the airline’s digital initiatives are expected to strengthen its market position, industry analysts note that competitor responses and market dynamics will be critical in shaping the long-term outcomes of Oman Air’s digital transformation.
With a clear strategic focus on modernization and digital integration, Oman Air’s participation in COMEX 2025 is poised to highlight both the opportunities and challenges inherent in leading within a rapidly evolving aviation landscape.

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