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Berjaya Air Receives First ATR HighLine Aircraft

Berjaya Air Introduces the World’s First ATR HighLine Aircraft
Berjaya Air has become the launch customer for the world’s first ATR 72-600 equipped with ATR’s new HighLine all-business class cabin, following regulatory approvals from both the European Union Aviation Safety Agency (EASA) and Malaysian civil aviation authorities. This certification marks a significant milestone, enabling the airline to commence commercial operations on the new Subang–Koh Samui route within days.
Innovative Cabin Design and Features
The HighLine configuration, certified earlier this month, is now authorized for commercial service globally and is available to any operator with an ATR order. The aircraft features a 26-seat layout arranged in a 1-by-1 single-aisle configuration, outfitted with Geven ETEREA seats, which ATR describes as the widest ever installed on this platform. The design replaces traditional overhead bins with valence panels, thereby enhancing interior space and allowing more natural light into the cabin. ATR positions this premium cabin as an appealing option for resort and charter operators, while preserving the turboprop’s well-known operational efficiency.
Strategic Deployment and Market Challenges
Berjaya Air intends to deploy the new aircraft across a regional network that includes Malaysia, Thailand, Vietnam, and Indonesia, focusing on resort destinations such as Redang and Langkawi, which complement the Berjaya Group’s hotel and resort portfolio. The aircraft will also be available for charter services throughout the Asia-Pacific region. A second ATR 72-600 with the same HighLine configuration is scheduled for delivery in the third quarter of 2026.
Despite the promising prospects, Berjaya Air faces several challenges in introducing this all-business class service. The operating costs associated with maintaining a premium cabin are considerably higher, requiring the airline to attract sufficient high-paying passengers to justify the elevated ticket prices. This initiative also arrives amid intensifying competition in the region, where rival carriers may respond by launching their own premium offerings, potentially triggering price wars or aggressive marketing efforts.
Industry Perspectives and Future Outlook
Market response will be pivotal to the success of Berjaya Air’s HighLine service. Should the airline effectively capitalize on the growing demand for premium regional travel, it could establish itself as a leader in this emerging segment. However, the competitive landscape is expected to evolve rapidly as other operators seek to capture a share of the premium market.
ATR chief executive Nathalie Tarnaud Laude remarked, “The ATR HighLine cabin collection opens new possibilities for operators seeking exceptional onboard comfort while leveraging all the efficiency and operational benefits of the aircraft. Together with Berjaya Air, we are demonstrating the inherent versatility of the ATR platform, capable of adapting to a wide range of operator needs without compromising its core strengths.”
As Berjaya Air prepares to launch this new service, industry observers and competitors will closely monitor the airline’s ability to balance premium offerings with operational sustainability.

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