Textron Aviation Unveils Cessna Citation Ascend with PW545D Engines

American Airlines Uses AI to Enhance Travel Experience and Support Tourism American Airlines has introduced a generative artificial intelligence (AI) tool aimed at revolutionizing the way travelers plan their trips. Soon to be accessible via the airline’s mobile app, this innovative platform harnesses real-time travel trends, customer preferences, and live fare data to provide personalized recommendations. By offering insights into destinations, optimal travel dates, and curated activities, the tool seeks to streamline the booking process and empower users to make well-informed decisions. Transforming Trip Planning Through AI The AI-driven system enables travelers to input broad trip concepts—such as a week-long culinary and exploration getaway with friends—and receive immediate, tailored suggestions. These include recommended destinations, fare options, and an interactive map showcasing nearby attractions. Unlike traditional planning tools that focus primarily on locations, American Airlines’ AI emphasizes the experiences travelers desire, making the process more engaging and relevant to individual interests. This experience-based approach adapts dynamically to user preferences, ensuring that recommendations remain current and personalized. By simplifying the discovery of new destinations and activities, the tool aims to enhance the overall travel planning experience. Enhancements Beyond AI In addition to the AI platform, American Airlines has upgraded its check-in kiosks and introduced a 3D seat map for its Boeing 787-9 aircraft. These improvements are designed to make booking and seat selection more intuitive, further elevating the customer journey from start to finish. Industry Impact and Emerging Challenges While American Airlines positions its AI initiative as a significant advancement in customer convenience and tourism promotion, the broader adoption of such technology presents notable challenges. The 2025 Innovation Trends report by Phocuswright highlights concerns about potential job displacement among traditional travel agents, as automated systems increasingly assume roles once performed by humans. Consumer trust also remains a critical issue. Some travelers express skepticism regarding AI’s ability to replicate the nuanced, personalized service offered by experienced agents. Furthermore, the reliability of AI-generated recommendations has been questioned. A recent survey by Global Rescue pointed to risks such as AI suggesting nonexistent or unsafe landmarks, emphasizing the necessity for stringent safeguards and oversight. Competitors within the airline industry are closely monitoring these developments, with many expected to introduce similar AI-driven tools to enhance their booking processes and customer experiences. This signals a broader industry shift toward automation and personalization. Future Outlook As American Airlines integrates AI into its suite of customer services, the airline aspires to establish a new benchmark for personalized and efficient travel planning. The ultimate success of this technology will depend on its ability to deliver relevant, safe recommendations while effectively addressing the concerns of travelers and industry stakeholders in an increasingly digital environment.

CORRIDOR Introduces AI Operations Manager in Partnership with West Star Aviation Advancing Predictive Intelligence in Aviation Maintenance MERRIMACK, N.H. — CORRIDOR, a product line under CAMP Systems, has unveiled its AI Operations Manager, a predictive intelligence solution designed to revolutionize aviation maintenance operations. This new tool, developed as part of CAMP’s expanding suite of AI technologies, aims to assist service centers and maintenance, repair, and overhaul (MRO) organizations in enhancing planning accuracy, improving customer experience, and ensuring consistent operational performance. West Star Aviation, a prominent provider of business aviation MRO services, has been named the exclusive launch partner for the AI Operations Manager. By utilizing its extensive historical ERP data, West Star intends to optimize maintenance scheduling, reduce turnaround times, allocate labor more effectively, and minimize unforeseen project complications. Allen McReynolds, COO and President of West Star Aviation, emphasized the strategic value of the collaboration, stating, “West Star Aviation is committed to embracing innovative approaches that elevate our service offerings. This partnership with CORRIDOR enables us to accurately anticipate operational requirements, enhance efficiency, and uphold our promise of timely delivery to our customers.” Industry Implications and Technological Foundations Sean Lanagan, President and CEO of CAMP Systems International, underscored the broader industry transformation driven by predictive technologies. He remarked, “The aviation industry is at an inflection point where predictive technologies will define competitive advantage. With AI Operations Manager, CAMP is leading that shift by helping our customers move to a more strategic, data-driven approach to maintenance.” Peter Velikin, General Manager of CAMP Enterprise Information Systems, highlighted the technological underpinnings of the solution. He explained, “Automation and AI are ushering in a new era in aviation maintenance. With our patented AI models, the AI Operations Manager ensures faster turnarounds, consistent quality, and smarter utilization of assets, all driven by a service center’s own historical ERP data.” Despite the promise of AI integration, challenges remain in aligning the new system with existing workflows and addressing the diverse operational needs of West Star Aviation. Industry experts note ongoing skepticism regarding AI’s capacity to manage the complexities inherent in aviation maintenance, particularly amid broader concerns about AI risk management—a subject recently discussed at the Axios AI+ DC Summit. Market Dynamics and Future Outlook The introduction of the AI Operations Manager is likely to influence competitive dynamics within the aviation technology sector. Rivals may accelerate their AI initiatives or enhance current offerings to maintain market relevance. Furthermore, the aviation industry’s continued dependence on consulting services to navigate growth and sustainability challenges could affect the pace and extent of AI adoption. This launch aligns with CAMP’s overarching mission to modernize aviation aftermarket operations through data-driven innovation. As the sector contends with both the opportunities and uncertainties presented by AI, the partnership between CORRIDOR and West Star Aviation will serve as a critical benchmark for the integration of predictive intelligence in aviation maintenance. About CORRIDOR CORRIDOR, a CAMP Systems product line, provides cloud-based aviation service center software utilized by maintenance organizations worldwide, supporting operations ranging from single-location centers to extensive global repair networks. About West Star Aviation West Star Aviation offers comprehensive maintenance, repair, and overhaul services for business aviation, operating multiple full-service facilities across the United States and serving a global clientele.

IATA Warns Supply Chain Issues Could Slow Airline Growth The International Air Transport Association (IATA) has issued a cautionary report highlighting how persistent supply chain bottlenecks are poised to hinder the airline industry’s anticipated growth. Delays in aircraft production and escalating maintenance costs are forcing carriers to reconsider their fleet expansion strategies, often resulting in the prolonged use of older aircraft. Production Delays and Economic Impact IATA’s report, released on October 13, underscores that disruptions within the aerospace supply chain are causing significant delays in the delivery of new aircraft and essential parts. This situation has compelled airlines to adjust their fleet plans, frequently opting to keep aging planes operational for longer periods. The global commercial aircraft backlog surged to a record high of over 17,000 units last year, well above the 2010-2019 average of approximately 13,000 annually. These delays are expected to cost the airline industry more than $11 billion in 2025, driven by increased fuel consumption, higher maintenance expenses, additional engine leasing fees, and surplus inventory holding costs. IATA attributes these challenges to a combination of factors, including geopolitical instability, raw material shortages, and tight labor markets, all of which disrupt the aerospace industry's economic model. Director General William M. Walsh emphasized the critical importance of a reliable supply chain for airlines, noting the unprecedented wait times for aircraft, engines, and parts, alongside unpredictable delivery schedules. Broader Supply Chain Challenges and Industry Responses Beyond aircraft and components, supply chain issues are also affecting the availability of sustainable aviation fuels (SAF), which are vital to the sector’s decarbonization goals. Fragmented policies and mandates, such as the European Union’s RefuelEU initiative, have introduced additional complexities, sometimes producing unintended consequences for airlines striving to secure dependable SAF supplies. In response, some carriers are revising their growth strategies, enhancing collaboration efforts, and lobbying for policies that ensure equitable access to SAF feedstocks. Market reactions have varied, with airlines adjusting fleet expansion plans and seeking innovative solutions to mitigate supply chain disruptions. Industry players are forming partnerships to address these challenges and advocating for harmonized regulations that support sustainable growth across the sector. The GEP Global Supply Chain Volatility Index further indicates that global supply chains remain below full capacity, exacerbating the difficulties airlines face in managing fleet operations and expansion. Regional Perspectives and Financial Outlook Despite these headwinds, IATA projects the aviation sector will achieve a net profit of $36 billion in 2025, an increase from $32.4 billion in 2024, even amid ongoing global economic uncertainty. Nigel Paul C. Villarete, senior adviser at Libra Konsult, Inc., observed that while supply chain disruptions are likely to affect the Philippines, the impact may be less severe compared to other regions. He explained that the country functions more as a supplier or recipient destination rather than a transit hub in the supply chain, making its aviation growth closely tied to the overall national economic performance. Villarete also noted that shifts in supply chain arrangements could create winners and losers among airlines, depending on how changes in supply origins, delivery routes, and operational dynamics unfold. IATA’s report further highlights that the continued use of older, less fuel-efficient aircraft due to delivery delays is driving up fuel and maintenance costs, as aging fleets require more frequent and costly upkeep.

The Economics of Dismantling a Six-Year-Old Aircraft Shifting Strategies in Aircraft Asset Management The aviation industry is experiencing an unexpected development: the dismantling of aircraft as young as six years old. At the recent MRO Europe conference in London, Scott Symington, Chief Commercial Officer at aviation services provider AJW, explained the economic factors driving this emerging trend. Increasingly, lessors are choosing to part out newer aircraft rather than maintain them in service or attempt to remarket them. This shift is largely influenced by the strong demand and limited supply of engines and spare parts, which has altered the financial calculus for fleet management worldwide. Symington highlighted that parting out aircraft offers lessors a higher immediate return compared to leasing the entire plane. He provided a concrete example involving geared turbofan (GTF) engines: leasing two such engines can generate approximately $500,000 per month—$250,000 per engine—whereas leasing the complete aircraft, including both airframe and engines, yields only $450,000 to $460,000 monthly before accounting for transition and remarketing expenses. At the six-year mark, lessors recognize that dismantling the aircraft to lease engines separately and selling the airframe can be more profitable. This realization has led to the parting out of relatively young models such as the A320neo. Industry Challenges and Financial Pressures This trend emerges amid ongoing supply chain disruptions that continue to delay aircraft production and maintenance schedules. The International Air Transport Association (IATA) projects that these disruptions will cost the global airline industry over $11 billion in 2025. Consequently, airlines are compelled to extend the operational life of older aircraft beyond initial plans, resulting in increased fuel consumption and escalating maintenance expenses. The prolonged use of aging fleets has driven up spending on maintenance, repair, and overhaul (MRO) services. In response, airlines and lessors are increasingly pursuing joint ventures and collaborative strategies in aircraft leasing and maintenance to mitigate the financial burdens associated with operating older aircraft. These cooperative approaches aim to optimize resource allocation and manage costs more effectively in a challenging market environment. Rethinking Asset Management Amid Market Realities The decision to dismantle relatively new aircraft reflects more than a pursuit of immediate profit; it is a strategic response to broader industry dynamics. Supply chain constraints, rising operational costs, and a lucrative market for spare parts are compelling lessors to reconsider traditional asset management models. Under different market conditions, many of these aircraft might have remained in service for many additional years. However, the current economic landscape is reshaping how aviation assets are valued and utilized, with significant implications for the future of fleet management.

Honeywell Forecasts Record Demand for Business Jets Honeywell has unveiled its 34th annual Global Business Aviation Outlook, projecting an unprecedented surge in demand for business jets over the next decade. The report anticipates 8,500 new business jet deliveries valued at $283 billion between now and 2034, marking the highest forecast in the survey’s history. This growth corresponds to an average annual increase of 3%, underscoring a robust expansion in the sector despite ongoing macroeconomic and geopolitical uncertainties. The analysis, derived from extensive surveys of business aviation operators worldwide, identifies several key drivers behind this growth. These include recent economic expansion, a rising interest in fractional ownership models, and a continuous introduction of new aircraft models and technological advancements. Heath Patrick, president of Americas Aftermarket at Honeywell Aerospace Technologies, emphasized that operators are increasing their usage rates while manufacturers are scaling production to meet the growing demand. He anticipates that these record-setting delivery and usage levels will persist throughout the coming decade. Market Trends and Industry Challenges The report highlights that new business jet deliveries in 2026 are expected to rise by 5% compared to 2025, maintaining a steady 3% average annual growth rate through 2034. Operator sentiment remains positive, with 91% of surveyed operators expecting to fly more or maintain current flight levels in 2026 relative to the previous year. Furthermore, 20% of operators globally have at least one aircraft on firm order, an increase from 17% last year. This figure is even higher among private jet charter operators, reaching 28%. Performance continues to be a critical factor influencing purchase decisions, cited by 89% of respondents as a top-three criterion, up from 82% the previous year. Cost considerations rank second at 56%, slightly down from 60%. The demand for fractional ownership remains a significant growth catalyst, particularly for midsize and super midsize jets. Since 2019, fractional fleets have expanded by over 65%, now comprising approximately 1,300 aircraft. Notably, 12% of operators who own business aircraft outright also hold fractional shares, reflecting the increasing appeal of shared ownership models. Despite the optimistic outlook, the business aviation sector faces several challenges. Supply chain disruptions, rising production costs, and evolving regulatory requirements pose potential obstacles to manufacturers’ ability to meet demand. In response, industry players are expected to enhance production capacity, invest in new aircraft development, and improve aftermarket services to sustain growth. The reinstatement of 100% bonus depreciation under the One Big Beautiful Bill Act (OBBBA) is also anticipated to stimulate business jet purchases further. This federal tax incentive allows businesses to deduct a substantial portion of the cost of new jets in the year they enter service, contributing to the current surge in orders. As the industry adapts to these evolving dynamics, Honeywell’s outlook suggests that business aviation is positioned for a decade of record growth, contingent on the sector’s ability to navigate the challenges ahead.

Blackhawk Group Secures FAA Approval for TBM Engine Upgrade The Blackhawk Group has obtained Federal Aviation Administration (FAA) approval for its XP66D Engine+ Upgrade, specifically developed for the Daher TBM 700 series aircraft. This Supplemental Type Certificate (STC) represents a significant achievement for the company. The initial installation of the upgraded engine is currently in progress at Blackhawk’s headquarters in Waco, Texas, with a second installation planned at the AVEX Performance Center in Broomfield, Colorado. Enhanced Performance and Efficiency The XP66D upgrade replaces the original 700-horsepower PT6A-64 engine with the more powerful 850-horsepower PT6A-66D, resulting in a 21% increase in shaft horsepower. Flight tests have demonstrated substantial performance gains, including a reduction in climb time to flight level 310 from 28 minutes to 22 minutes. Additionally, the maximum cruise speed has increased by an average of 25 knots true airspeed, reaching up to 303 KTAS. Beyond improved climb and cruise capabilities, Blackhawk officials highlight that the upgrade also lowers operating costs and enhances safety margins by providing greater available power at altitude. Market Implications and Industry Response While the FAA certification positions Blackhawk Group as a leader in TBM 700 performance enhancements, the company may encounter challenges related to market acceptance and integration with existing aircraft fleets. Industry analysts suggest that competitors might respond by developing similar engine upgrades to maintain their market positions. Market reactions are expected to be mixed; some operators may rapidly adopt the XP66D to capitalize on its performance and efficiency benefits, whereas others may adopt a more cautious stance, awaiting further data on reliability and long-term cost-effectiveness. The wider aviation sector is closely monitoring the rollout of the XP66D upgrade to evaluate its impact on operational costs and maintenance schedules for TBM 700 operators. As initial installations proceed, the real-world performance and economic implications of the upgrade will likely shape future adoption trends and competitive dynamics within the turboprop market. For further details, visit BlackhawkGroup.aero.

British Airways CTO Highlights Critical Engine Delivery Delays in 2025 At the MRO Europe 2025 conference held at London’s Excel Centre, British Airways’ Chief Technical Officer, Andy Best, delivered a candid and sobering assessment of the airline’s operational challenges. Best revealed that throughout 2025, none of the engines supplied to British Airways arrived on schedule, underscoring significant disruptions within the airline’s supply chain. Operational Impact and Industry Challenges Best emphasized the direct consequences of these delays on British Airways’ ability to meet its commitments to passengers. He stressed that the airline’s relationship with its customers is founded on a contract to ensure safe and timely travel from point A to point B. The failure of engine suppliers to deliver on time, he noted, transfers risk into the airline’s operations, forcing British Airways to manage these risks proactively to maintain service standards. The CTO also expressed dissatisfaction with the aftermarket service sector, describing the airline’s confidence in service provision as “not great.” This strained relationship with suppliers has contributed to increased operational costs and intensified pressure on maintenance schedules. The ongoing delays threaten to erode customer satisfaction and place additional strain on British Airways’ partnerships with engine manufacturers. These challenges have attracted scrutiny from investors and industry analysts, who are closely monitoring the airline’s capacity to navigate these risks. Meanwhile, competitors may leverage British Airways’ difficulties by emphasizing their own reliability and parts availability, potentially shifting market dynamics. A Call for Industry Collaboration Best was clear that his remarks were not intended as a complaint but as a call to action for the entire aviation sector. He urged all stakeholders, including British Airways, suppliers, and service providers, to collaborate in addressing the persistent supply chain issues. “If you want to transform and make change, come and work with us,” he invited, highlighting the necessity of collective effort to overcome these challenges. The broader aviation industry is contending with a severe shortage of capacity to repair and maintain engines, a problem that extends well beyond British Airways. A recent study by the International Air Transport Association (IATA) estimates that supply chain disruptions could cost airlines more than $11 billion in 2025, intensifying operational and financial pressures across the sector. As the MRO Europe conference continues from October 14 to 16, British Airways’ forthright assessment underscores the urgent need for coordinated solutions to restore reliability and confidence within the global aviation maintenance and supply chain ecosystem.

Signature Aviation Launches Digital Platform for Aviation Real Estate Search **Orlando, FL, Oct. 14, 2025** – Signature Aviation, the world’s largest network of private aviation terminals, has introduced a new digital platform designed to revolutionize the way clients search for and lease aviation real estate. Now accessible through Signature’s website, the platform provides real-time access to available ramp, hangar, and office spaces across its extensive global network, simplifying the leasing process for both prospective and current residents. Enhancing the Leasing Experience Derek DeCross, Chief Commercial Officer at Signature Aviation, emphasized the company’s commitment to delivering an exceptional customer experience at every interaction. He noted that the new platform addresses a longstanding industry gap by offering a more intuitive and efficient method for locating available aviation spaces. This innovation aims to facilitate easier aircraft basing within Signature’s network while accelerating access to the exclusive benefits of the Resident Premier program. The platform enables users to search and filter listings by availability date, space dimensions, hangar door height, and other critical specifications. It offers instant filtering without the need for additional communications, allowing users to quickly compare multiple properties through detailed listings and photographs. Prospective lessees can initiate inquiries digitally, including submitting applications and generating quotes, streamlining the entire leasing workflow. Market Context and Competitive Landscape All properties listed on the platform are exclusively managed by Signature Aviation, ensuring users can precisely identify spaces tailored to their aircraft and operational needs. Residents enrolled in the Resident Premier program enjoy a range of privileges, including discounted fuel, complimentary ground power on departure, priority hangar allocation, and member giveaways across more than 200 private aviation terminals worldwide. Signature Aviation’s entry into digital real estate search occurs amid intensifying competition within the sector. Competitors such as Jet Access have recently launched their own jet broker platforms, escalating the race to digitize aviation real estate services. This shift has elicited skepticism from traditional real estate brokers, who may perceive Signature’s platform as an encroachment on their market. In response, industry players are expected to enhance their digital capabilities or seek strategic partnerships to preserve their market positions. The platform’s long-term success will depend on its ability to deliver distinctive value and integrate seamlessly with existing services, distinguishing itself in a rapidly evolving marketplace. For more information and to explore available aviation real estate, visit the Signature Aviation website. About Signature Aviation Signature Aviation is a leading global aviation hospitality company, providing essential support services and exceptional experiences to business and private aviation clients. With a network exceeding 200 private aviation terminals, the company plays a pivotal role in facilitating travel and fostering global connectivity.

IS&S Rebrands as Innovative Aerosystems, Emphasizing Aviation Technology EXTON, Pa. — Innovative Solutions & Support (NASDAQ: ISSC) has officially rebranded as Innovative Aerosystems, marking a strategic realignment of its brand identity and a sharpened focus on advanced aviation technology. The U.S.-based avionics company, recognized for its engineering and manufacturing solutions across commercial, business, and military aviation sectors, announced the change on Tuesday. The move underscores the firm’s commitment to integrating intelligent system designs with next-generation avionics. Shahram Askarpour, President and CEO of Innovative Aerosystems, stated, “Innovation has always been the driving force behind everything we do. Our new name reflects the company’s expanded vision and future direction.” Despite the rebranding, the company assured customers that its core values and dedication to service remain intact, with existing product lines and support services continuing without interruption. Financial Performance and Market Challenges The rebranding coincides with a period of strong financial performance. Innovative Aerosystems reported a current ratio of 3.53 and nearly 73% revenue growth over the past year. Analysts at InvestingPro have rated the company’s financial health as “Good,” identifying 12 additional bullish indicators for the stock. However, the company’s Q3 2025 earnings report revealed a 105% year-over-year revenue increase, primarily driven by robust product sales, while earnings per share (EPS) remained flat relative to forecasts. This discrepancy, alongside concerns over shrinking gross margins and potential future revenue declines, has contributed to a sharp decline in the company’s stock price and raised investor concerns regarding long-term sustainability. As Innovative Aerosystems embarks on this new phase, it confronts several challenges inherent to the competitive aviation technology market. The sector demands continuous innovation and adaptation amid industry-wide pressures related to growth and sustainability. Maintaining market relevance amid rapid technological advancements will be essential. Additionally, some stakeholders have expressed skepticism about whether the rebranding might affect existing client relationships or alter service offerings. Competitors are likely to respond by intensifying efforts to differentiate their services, leveraging established market positions, and accelerating the adoption of emerging technologies to counter Innovative Aerosystems’ renewed focus. The company’s updated corporate website, now accessible at www.iascorp.com, reflects its refreshed branding. Innovative Aerosystems continues to serve both airframe manufacturers and aftermarket clients across fixed-wing and rotorcraft platforms, maintaining legacy product lines while advancing new navigation systems, flight deck displays, air data instrumentation, and other aviation technologies. These developments illustrate both the opportunities and challenges facing Innovative Aerosystems as it seeks to strengthen its position in a rapidly evolving industry. For a comprehensive analysis of the company’s valuation and growth prospects, investors are directed to the full Pro Research Report available on InvestingPro, which provides expert insights and actionable intelligence on over 1,400 U.S. stocks.

Sabre Introduces AI-Driven Revenue Engine Aiming to Transform Airline Economics A New Era in Airline Pricing Sabre Corporation, a global leader in travel technology, has unveiled its latest innovation, the SabreMosaic™ Continuous Revenue Optimizer (CRO), an AI-powered solution designed to revolutionize airline revenue management. Launched in partnership with Riyadh Air, CRO departs from traditional fare class structures by offering continuous, personalized pricing recommendations tailored to each individual shopping request. This marks a significant advancement in how airlines approach pricing, aiming to maximize revenue through dynamic and customer-specific offers. Building on the success of SabreMosaic, Sabre’s modular AI-native platform introduced last year, CRO leverages Sabre’s proprietary data and advanced algorithms integrated within the Sabre IQ AI layer. This system processes over 50 petabytes of anonymized travel intelligence to analyze real-time demand, booking behaviors, and market conditions. By doing so, it enables airlines to present the most relevant and competitive fares, occasionally lowering prices to stimulate demand and ultimately increase total revenue. Sabre projects that airlines adopting this technology could experience up to a 3.5% increase in overall revenue without the need to expand capacity. Mike Reyes, Senior Vice President of Product Management at Sabre, emphasized the transformative potential of the technology, stating, “The next paradigm shift in revenue optimization is here. Continuous Revenue Optimizer applies real-time pricing science to airline retailing, helping airlines meet both customer and business objectives as the industry moves toward a fully modern, offer- and order-based environment.” Industry Adoption and Challenges Riyadh Air stands as the first airline to implement CRO, utilizing the platform to refine its pricing strategies and capitalize on revenue opportunities in a market where many competitors still rely on conventional fare rules. Shihaj Kutty, Vice President of Pricing and Revenue Management at Riyadh Air, highlighted the importance of adopting advanced technology to better understand and serve a digitally savvy customer base. Despite its promise, the introduction of AI-driven pricing engines like CRO faces notable challenges. The competitive landscape includes established players such as Delta Air Lines, which has publicly stated it will not adopt individualized pricing models based on personal data. Additionally, hotel revenue management firms like RateGain continue to influence the broader travel pricing ecosystem. Regulatory scrutiny also looms, with concerns centered on transparency, fairness, and the ethical use of AI in pricing decisions. Furthermore, integrating such advanced systems with existing travel agency platforms remains a significant obstacle, as some traditional agencies remain skeptical about the practical benefits of AI-driven solutions. Market responses to CRO have been mixed. While many view the technology as a significant step forward in airline economics, competitors are expected to accelerate their own AI initiatives to maintain market relevance. Consumer advocates express apprehension about potential fare increases, though Sabre maintains that the technology is designed to optimize pricing by aligning offers with customer preferences and prevailing market conditions, rather than simply raising prices. As the airline industry navigates a rapidly evolving landscape, Sabre’s Continuous Revenue Optimizer represents both a technological opportunity and a test of the sector’s readiness to embrace AI-powered transformation in revenue management.