
Smarter email, faster business. Auto-tag, parse, and respond to RFQs, quotes, orders, and more — instantly.
Trending
Categories
XTI Aerospace Partners with IDEO to Enhance Aircraft Design and Customer Experience

XTI Aerospace Partners with IDEO to Revolutionize Aircraft Design and Customer Experience
XTI Aerospace has announced a strategic partnership with global design and innovation firm IDEO as it accelerates the development of its TriFan 600 aircraft and prepares to expand its portfolio of xVTOL (electric vertical takeoff and landing) vehicles. This collaboration aims to create a seamless, human-centered ecosystem that redefines the customer experience across the entire lifecycle of XTI’s aircraft.
A Comprehensive, Human-Centered Design Approach
IDEO will engage with XTI in a multi-phase, long-term partnership that encompasses early-stage market research, product-market fit validation, and the detailed design of aircraft interiors, user interfaces, service models, and ownership journeys. By applying IDEO’s renowned methodology—rooted in deep ethnographic research, rapid prototyping, and systems-level design—the teams intend to influence not only the aesthetics and functionality of XTI’s aircraft but also how customers perceive, access, and interact with the brand.
The collaboration will address every aspect of the customer experience, from the tactile elements such as seat ergonomics and lighting to the digital infrastructure supporting booking, ownership, and ongoing support. The goal is to develop an integrated, intelligent, and intuitive experience that elevates the entire journey of vertical mobility.
Scott Pomeroy, CEO of XTI Aerospace, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with IDEO, one of the most respected names in human-centered design. Our vision has always been bold, but now we’re backing it with the discipline of world-class customer insight and design thinking. IDEO will help us develop the XTI family of aircraft to not only redefine how people fly, but how they feel and interact with that journey from first touch to long-term ownership.”
Leadership and Initial Focus Areas
The XTI account at IDEO is led by Heather Boesch, a partner with extensive experience in systems-level innovation and transportation. She is supported by senior members of IDEO’s Transportation and Mobility team, a group of strategists, designers, and engineers recognized for their work across aerospace, automotive, and urban mobility sectors.
The partnership has already commenced with in-depth customer research and co-creation workshops aimed at refining product-market fit across diverse user segments, including executive travelers, fleet operators, and logistics providers. As the collaboration advances, IDEO will assist in refining aircraft interior and exterior aesthetics, designing cabin environments tailored to specific mission profiles, developing trade show and public engagement strategies, overhauling the web and digital experience, and crafting an end-to-end customer journey from initial brand discovery through ownership and service.
Heather Boesch emphasized the significance of the collaboration, saying, “IDEO is excited to partner with XTI to help shape the future of vertical mobility. XTI’s dedication to engineering excellence is complemented by a clear willingness to embrace bold ideas and integrated design. Together, we’re not just developing advanced aircraft – we’re creating thoughtful, user-centered solutions that elevate the entire travel experience.”
About XTI Aerospace
XTI Aerospace (Nasdaq: XTIA), headquartered near Denver, Colorado, is the parent company of XTI Aircraft Company, which is currently developing the TriFan 600. This fixed-wing business aircraft combines the vertical takeoff and landing capabilities of a helicopter with cruising speeds exceeding 300 mph and a range of up to 1,000 miles, establishing a new category known as xVTOL. In addition, XTI Aerospace’s Inpixon business unit specializes in real-time location systems (RTLS) technology, serving a broad customer base across various industries.

US FAA failing oversight of SkyWest maintenance practices

Nigerian Airline Signs Lease for AFG Aircraft

Joby and L3Harris Collaborate on Hybrid Piloted and Autonomous Defense Craft

Air France-KLM Names Adriaan Den Heijer Chief Commercial Officer

Azorra Acquires 13 E190 Jets and 36 CF34-10E6 Engines from JetBlue

Air Cab Tested at Langley with 35-Foot Crash Simulation

AerFin expands footprint in Japan with second CFM56-5B engine sale
AI Use in Airline Ticket Pricing Raises Concerns

StandardAero Moves GTCP36 APU MRO Program to UK Hub
