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New AI Platform Assists Frequent Flyers in Restoring Lost Loyalty Status

New AI Platform Assists Frequent Flyers in Restoring Lost Loyalty Status
Addressing the Challenges of Modern Loyalty Programmes
Travel Smarter, a newly launched AI-powered platform, seeks to assist frequent flyers in regaining lost airline status and optimising the value of their points and miles. Founded by travel technology veterans Richard Viner, Joel Waldhoff, and CTO Pablo Casado-Bissone, the company has developed an agentic AI system tailored specifically to the complexities of travel loyalty programmes. The platform’s initial optimisation agents are now operational, with plans for further expansion underway.
The product was made available to early-access users in January, following significant interest from the frequent flyer community. Viner, whose background includes roles at Sabre, Expedia, and Egencia, was motivated to create Travel Smarter in response to recent industry shifts. Airlines have increasingly adopted revenue-based qualification models, raised elite status thresholds, and tightened benefits, leaving many travellers uncertain about how to reclaim their previous status levels.
“I want to help every traveller maximise their travel loyalty value,” Viner explained. “Last year, many friends lost status despite travelling just as much. I started showing them which airline or alliance would help them regain status faster, unlock upgrades, or earn enough points for family holidays—potentially saving thousands on flights. That’s when I realised this wasn’t just a niche problem.”
A recent survey of 2,000 British Airways frequent flyers revealed that 62% expect to lose status under the new qualification criteria. Viner believes Travel Smarter addresses this growing concern by simplifying the process of earning and progressing status, as well as enhancing rewards across airlines, hotels, and eventually car rental programmes. “Travellers are losing airline status faster than ever, even as airlines quietly devalue loyalty programmes. The airline you fly most isn’t always the fastest route to status. Travel Smarter removes the guesswork, revealing the smartest path to status and the best return on travel spend,” he added.
Leveraging Advanced AI to Navigate Loyalty Complexity
The platform utilises recent advances in large language models (LLMs), agent orchestration frameworks, and AI-assisted coding tools to decode the intricate rules governing airline loyalty programmes and their partner earning structures. This technology enables rapid modelling of airline policies, simulation of thousands of status and earning scenarios, and deployment of optimisation agents that guide users toward maximising the value of their loyalty assets.
Despite its promise, Travel Smarter faces several challenges as it enters the market. There is potential skepticism regarding AI-driven solutions within the loyalty programme sector, and the platform must ensure seamless integration with existing loyalty systems to gain widespread adoption. Furthermore, the rise of AI in travel threatens traditional intermediaries such as online travel agencies and global distribution systems, as automation could compress margins and disrupt established business models.
Market responses may include temporary declines in stock prices for companies perceived as vulnerable to AI disruption. Competitors are also expected to intensify loyalty campaigns to retain or attract customers; for instance, Virgin Atlantic has already targeted British Airways members affected by recent programme changes.
Nonetheless, the founders of Travel Smarter remain confident that their AI-driven approach will empower travellers to navigate the increasingly complex loyalty landscape, helping them restore lost status and maximise rewards in a rapidly evolving industry.

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