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Reuben Brothers Open Joby Vertiport at Century Plaza

Reuben Brothers and Joby Aviation Launch Air Taxi Vertiport at Century Plaza
A New Chapter in Urban Air Mobility
Los Angeles, April 23, 2026 — The Reuben Brothers have partnered with Joby Aviation (NYSE: JOBY) to inaugurate a cutting-edge air taxi vertiport at the Park Elm Residences, located in the South Tower of Century Plaza, Century City, Los Angeles. This initiative repurposes the building’s existing helipad to support operations and charging for Joby’s all-electric vertical take-off and landing (eVTOL) aircraft. These aircraft are engineered to operate quietly and produce zero emissions, aligning with growing environmental and urban mobility goals.
Joby Aviation is approaching the final stages of certifying its eVTOL aircraft for commercial use, having recently completed piloted demonstration flights across the San Francisco Bay Area. These flights underscored the company’s operational readiness and marked significant progress toward the commercial deployment of air taxis.
The Park Elm Residences will become the first residential development in Los Angeles to offer integrated, on-demand air taxi service. This service promises to revolutionize local commuting by reducing travel times within the greater Los Angeles area from over two hours by car to as little as five minutes by air.
Enhancing Residential Luxury and Urban Connectivity
In addition to the vertiport, Joby plans to establish a dedicated passenger lounge at Park Elm, leveraging its experience with Blade lounges in New York and the South of France. This will be Joby’s inaugural lounge within a residential building, enhancing the luxury amenities available to residents and setting a new standard for urban living.
Jordana Yechiel, Director of Residential Design for Reuben Brothers, emphasized the transformative potential of the service, stating, “At Park Elm Residences, we’re redefining luxury living. Direct access to Joby air taxi service is a unique amenity that elevates the resident experience and signals a future where vertiport access transforms everyday convenience.”
Rob Wiesenthal, CEO of Joby’s Blade Air Mobility division, highlighted the strategic importance of the location, noting, “Given its Century City location, Park Elm Residences is ideally positioned to anchor a broader Los Angeles vertiport network. We expect this network to reshape how residents move through the city, starting with airport trips.”
The partnership is currently pursuing all necessary local, state, and federal approvals to commence operations. Joby will manage the vertiport and lounge construction, oversee operations, and curate the passenger experience, while Reuben Brothers will integrate the air taxi service into the residential amenities.
Industry Challenges Amid Expansion
The launch of the Century Plaza vertiport occurs amid heightened scrutiny of Joby Aviation within the industry. The company is engaged in legal disputes with competitor Archer Aviation, which has accused Joby of misrepresenting its business relationships with China and mislabeling imports. These allegations have resulted in a federal court case and an investigation by the U.S. International Trade Commission into potential import violations. Such legal and regulatory challenges pose risks to Joby’s ability to secure contracts and maintain smooth operations, potentially influencing market perceptions, investor confidence, and the company’s financial outlook.
Despite these challenges, Joby continues to broaden its strategic partnerships, including collaborations with Delta Air Lines and Uber. The company was also recently selected for the White House-backed eVTOL Integration Pilot Program, which could enable early operations in 12 states and represents a significant milestone for the U.S. urban air mobility sector.
As the vertiport at Century Plaza prepares to open, the industry will closely observe how Joby balances the promise of urban air mobility with the complexities of ongoing legal and regulatory scrutiny.

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