
AeroGenie: il tuo copilota intelligente.
Tendenze
Categories
AI's Role in the Holiday Season

AI’s Expanding Role in the Holiday Season: Transforming Aviation and Retail
As millions of travelers take to the skies this holiday season, artificial intelligence (AI) is quietly reshaping the aviation industry, with its influence rapidly extending into retail. While AI is often heralded as a revolutionary force, industry leaders emphasize that its true value lies in targeted, practical applications that yield measurable results.
AI in Aviation: Enhancing Efficiency and Passenger Experience
Simon Lomas, Chief Information Officer of Technology & Engineering at SITA, the air transport industry’s IT provider, highlights AI’s most significant impact as addressing real-world challenges. The aviation sector faces an annual cost of approximately $5 billion due to mishandled baggage, encompassing returns, essentials, compensation, and logistics. AI-driven platforms are already contributing to reducing mishandling rates and improving recovery times, translating into tangible savings for airlines and reduced frustration for passengers.
A prominent example of this progress is the collaboration between Apple’s AirTag technology and SITA’s WorldTracer® system, which has led to a 90 percent reduction in truly lost bags. Airlines utilizing Apple’s Find My Share Item Location have also reported a 26 percent decrease in recovery time for delayed luggage. Lomas underscores that the opportunity lies not in adopting technology for its own sake but in applying it with clear purpose. In an industry characterized by tight margins and stringent regulation, success depends on focusing AI on well-defined business outcomes.
This pragmatic approach gains further importance as global air travel is projected to surpass 10 billion passengers for the first time in 2025, according to Airports Council International, with numbers expected to reach 12 billion by the end of the decade. Amid such unprecedented volumes, efficiency becomes paramount. AI’s capacity to analyze vast datasets promises to be transformative for operations and passenger experience alike. From baggage handling to biometric boarding, AI is set to streamline journeys, accelerate aircraft turnarounds, and support more sustainable practices.
AI in Retail: Navigating Challenges and Enhancing Consumer Engagement
The aviation sector is not alone in harnessing AI during the holiday rush. Retailers are increasingly deploying AI to manage a season complicated by supply chain disruptions, tariff challenges, and elevated fraud risks. Many brands are adjusting strategies by reducing discount scales to offset tariff impacts and extending delivery windows to accommodate logistical constraints. At the same time, competitors are leveraging AI at scale to personalize shopping experiences, while technology companies race to develop seamless AI-powered tools that enhance consumer engagement.
This holiday season represents a pivotal moment as consumers widely adopt AI-assisted shopping for the first time. Brands are investing heavily in AI-driven shelf optimization and embracing AI-native operating models to maintain competitiveness. The convergence of these trends underscores AI’s expanding role not only in aviation but across the broader holiday economy.
Lomas advises caution against perceiving AI as an abrupt revolution. He draws parallels to earlier technological shifts, such as mobile technology and the internet, noting that the most significant gains arise when AI is applied with clear intent and measurable outcomes. The true value of AI lies in delivering innovation that translates into real benefits for businesses and consumers alike.

AI’s Growing Energy Use Challenges Airlines’ Net-Zero Targets

China Southern Airlines Highlights AI Innovations at Guangzhou Conference

KAEMS Expands MRO Services with Tadpole Partnership

Russian Airlines Report Nine Engine Failures in One Week

Three Decades of Global Tourism Influenced by the Boeing 777

Managing Technical Risk to Improve Returns for Aircraft Lessors

AI Advances Predict Aircraft Engine Failures

How AI and Global Connectivity Are Shaping Air Travel in 2026

Valo eVTOL: The 150 MPH Electric Air Taxi with an Unusual Sound
