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flydubai Implements Amperity’s AI Customer Data Platform to Enhance Customer Experience

flydubai Implements Amperity’s AI Customer Data Platform to Enhance Customer Experience
Advancing Personalisation Through Data Integration
flydubai has announced a strategic partnership with Amperity, an AI-powered customer data platform, as part of its broader digital transformation initiative aimed at elevating passenger experience through enhanced personalisation and data-driven insights. This collaboration will enable flydubai to unify traveller data in real time across multiple customer touchpoints, supporting the airline’s transition toward modern retailing and an Offer-Order-based ecosystem.
By utilising Amperity’s AI-driven identity resolution and airline-specific data models, flydubai seeks to develop a comprehensive, unified profile of each customer. This approach is intended to facilitate more relevant engagement and improve operational efficiency throughout the passenger journey. Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai, highlighted the airline’s growth since 2009, carrying over 120 million passengers, and emphasised the importance of understanding customer preferences and behaviours to enhance experiences at every interaction. He noted that the partnership with Amperity will enable flydubai to deliver more timely and relevant communications tailored to evolving travel needs.
The Amperity platform will integrate customer data from diverse systems, including passenger communications, airport check-in, inflight recognition, customer service, and marketing. This unified customer view is designed to power both personalised engagement and operational excellence, reinforcing flydubai’s commitment to a seamless and customer-centric travel experience.
Data Privacy and Security Considerations
As airlines increasingly adopt AI-driven platforms to manage and personalise customer data, concerns regarding data quality and privacy have become prominent within the industry. The Forbes Research 2025 AI Survey reveals that 67% of chief marketing officers identify data privacy as a primary concern, while 49% of executives in sectors such as energy and professional services highlight challenges related to data quality. Additionally, only 57% of surveyed executives express confidence in their organisations’ data governance practices for AI initiatives. These findings underscore the critical need for robust data management and security frameworks as airlines integrate advanced technologies.
flydubai has reaffirmed its commitment to data security, ensuring that all passenger information is handled in compliance with leading international standards and the Dubai Electronic Security Centre’s Information Security Regulation (ISR) framework. This approach guarantees the confidentiality and integrity of customer data throughout its lifecycle.
Derek Slager, Co-founder and CTO of Amperity, remarked that flydubai represents a new generation of airlines redefining customer-centricity. He emphasised that airlines require platforms capable of managing the speed, scale, and diversity of modern travel data. With Amperity, flydubai can leverage every data point—from bookings and loyalty programmes to day-of-travel interactions—to deliver highly personalised experiences.
Positioning for Future Innovation
flydubai’s adoption of Amperity’s AI customer data platform reflects its ongoing investment in service innovation and digital-led experiences, positioning the airline at the forefront of customer-centric transformation within the aviation industry. As the sector continues to evolve, competitors are also expected to increase their investments in AI-driven solutions to maintain market relevance. Major technology companies, including Alphabet, are already utilising their expertise in AI platforms to support similar advancements in customer experience, signalling a broader industry shift toward data-driven personalisation.

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