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Bird Group Marks 50 Years of Innovation in Aviation, Technology, and Hospitality

Bird Group Marks 50 Years of Innovation in Aviation, Technology, and Hospitality
A Legacy of Diversification and Growth
Since its establishment in 1971, Bird Group has evolved into one of India’s most diversified and influential industry conglomerates, with operations extending across the Indian subcontinent, Europe, and the Middle East. As the company commemorates its 50th anniversary, it reflects on five decades of leadership and innovation spanning aviation, technology, and hospitality sectors. This milestone comes amid a global aviation landscape marked by intensifying competition and strategic challenges.
Bird Group has cemented its position as India’s foremost airline management company, collaborating with both established international carriers and emerging low-cost airlines. Employing over 12,000 professionals and operating through 45 offices across the region, the group offers comprehensive airline representation, logistics, and strategic growth services. Its subsidiaries manage India’s largest private ground handling network, servicing 21 airports and overseeing more than 4,400 domestic and international flights each month.
Mukesh Sharma, Vice President of Bird Group, emphasized the company’s commitment to excellence, stating, “We are India’s leading airline management company, providing unparalleled, world-class aviation services with the most comprehensive portfolio in the country. By defining the future through transformative technology, evolving solutions, and immaculate service, we match our ambition with rigour, expertise, innovation, and diversification.”
Core Business Verticals: Aviation, Technology, and Hospitality
Bird Group’s operations are structured around several key verticals that collectively reinforce its market leadership. In travel services, Bird Travels acts as the exclusive representative for over 34 international airlines, including VietJet, Finnair, EgyptAir, Nepal Airlines, and Jazeera Airways, serving as GSA/GSSA partners. The company’s offerings encompass market research, entry strategy formulation, revenue optimisation, sales and marketing, distribution, NDC/API connectivity, regulatory approvals, government liaison, contact centre operations, and ticketing support. In the Middle East, Bird Aero Services FZCO represents VietJet Air and Thai VietJet Air, while Bird Travels recently secured the role of UAE representative for Global Representación Turística (GRT).
In the general aviation sector, Bird Delhi General Aviation holds certification under the International Standard for Business Aircraft Handlers (IS-BAH) and provides Fixed Base Operator (FBO) services, regulatory and concierge support, as well as Maintenance, Repair, and Overhaul (MRO) facilities at Indira Gandhi International Airport in New Delhi. Notably, the company developed India’s first dedicated General Aviation Terminal at IGI Airport, featuring a new apron, 57 aircraft parking bays, and state-of-the-art passenger and logistics infrastructure.
The group’s hospitality division operates under the Roseate Hotels & Resorts brand, managing luxury properties across India and the United Kingdom. These include The Roseate New Delhi, Roseate House New Delhi, The Roseate Ganges in Rishikesh, and several establishments in London, Reading, Bath, and Edinburgh, with additional properties currently under development.
In technology, Bird Group’s joint venture with Lufthansa Commercial Holding, Reservation Data Maintenance (RDM), is an ISO 9001:2015-certified provider of IT-enabled services and solutions. RDM is recognised as a centre of excellence serving the global travel and aviation industry.
Navigating a Shifting Industry Landscape
As Bird Group celebrates its golden jubilee, the aviation sector continues to undergo significant transformation. Airbus Helicopters has recently made notable advances in the medium rotorcraft segment, challenging the long-standing dominance of Leonardo. Boeing’s latest financial results indicate a positive recovery trajectory, although ongoing challenges may influence future industry dynamics. Concurrently, competitors are recalibrating their strategies, exemplified by EG Group’s planned $9 billion initial public offering in the United States, which could reshape market positioning and investment flows.
Within this evolving environment, Bird Group’s sustained focus on innovation and diversification remains central to its strategic approach, enabling the company to adapt and maintain leadership in a rapidly changing global market.

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