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Blueprint Invests in Indivd to Advance AI in Airport Retail

Blueprint Invests in Indivd to Advance AI in Airport Retail
Business development consultancy Blueprint has acquired a stake in Indivd, a Stockholm-based artificial intelligence company specializing in privacy-first analytics. This strategic partnership represents a significant step in Blueprint’s ambition to revolutionize airport retail by transforming the shopping experience from a purely transactional interaction into a hyper-personalized and memorable journey for travelers.
Combining Strategic Expertise with Advanced AI Technology
The collaboration leverages Blueprint’s strategic acumen alongside Indivd’s patented, GDPR-compliant AI platform, enabling airports, retailers, and brands to monitor and predict consumer shopping behavior. This fusion of capabilities translates insights into actionable recommendations that enhance customer engagement. Karl Walter, partner at Blueprint, highlighted the advantages of the technology, describing it as user-friendly, cost-effective, and delivering exceptional accuracy.
Founded in 2017, Indivd’s AI platform upgrades conventional 2D camera systems within terminals and stores into sophisticated, privacy-conscious tools for footfall tracking and visitor analytics. The technology ensures complete anonymity while analyzing behavioral data to forecast traveler engagement, dwell time, and purchase propensity. With an accuracy rate of 99.11% and proven scalability, Indivd’s solution is already deployed by over 50 major retailers, with its inaugural airport implementation currently underway.
Thomas Kaneko-Henningsen, partner at Blueprint, underscored the growing significance of AI in airport retail, asserting that by 2030, the competitive landscape will be defined by those hubs that effectively harness AI to monetize shopping in innovative ways. He emphasized that the partnership with Indivd offers unique value in advising the airport community on how to engage traveling customers more effectively.
Market Context and Challenges
The global AI market is projected to reach $1.81 trillion by 2030, with McKinsey estimating that retail and consumer goods sectors could generate between $400 billion and $660 billion annually from AI applications. According to Forbes, a majority of global shoppers now utilize AI for price comparisons, product inquiries, and budget planning. Despite this growing adoption, integrating AI into existing retail infrastructures remains challenging. Regulatory compliance, staff resistance to new technologies, and skepticism about AI’s profitability and scalability continue to pose obstacles. Concerns about inflated valuations and the accuracy of AI-generated content further complicate the landscape.
In response, competitors are likely to adopt similar AI technologies, enhance their offerings, or form strategic alliances to maintain market relevance. Both Blueprint and its rivals must prioritize the development of robust and reliable AI systems to address recent concerns regarding accuracy and trustworthiness.
A Vision for Data-Driven Empathy in Airport Retail
Blueprint’s investment in Indivd is grounded in the conviction that the future of airport shopping lies in combining data-driven precision with a nuanced understanding of human emotion and intention. Fredrik Amréus Hammargården, Indivd’s Chief Product Owner, noted that Blueprint’s strategic strength, industry insight, and market access will accelerate the company’s expansion into airports worldwide.
The partnership integrates Indivd’s AI technology with Blueprint’s expertise in airport commerce to create data-smart environments that enhance both customer experience and operational performance. Key applications include in-terminal wayfinding to assist travelers navigating airside and landside terminals, space management to optimize retail, food and beverage, duty-free, pop-ups, experiential zones, and lounges, as well as category management to refine the allocation of space among brands and product categories.
As artificial intelligence continues to reshape global retail, Blueprint and Indivd are positioning themselves at the forefront of this transformation, navigating the complexities and opportunities inherent in pioneering new technologies within a rapidly evolving market.

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