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Digital Matter Launches Griffin Air for Air Cargo Supply Chain Tracking

Digital Matter Launches Griffin Air to Transform Air Cargo Supply Chain Tracking
Australia-based Internet of Things (IoT) hardware specialist Digital Matter has unveiled the Griffin Air, a rugged GPS asset tracker engineered to enhance visibility and regulatory compliance within air freight and global logistics operations. Designed specifically for high-value and condition-sensitive cargo, the Griffin Air integrates airline-compliant flight detection, multi-year battery life, and Bluetooth 5.2 gateway functionality into a single, deploy-once device. Its robust design ensures seamless operation across air, road, warehouse, and storage environments, addressing longstanding challenges in air cargo tracking.
Addressing Challenges in Air Freight Tracking
Air freight tracking has historically been hindered by stringent aviation regulations, limited in-flight connectivity, and fragmented data continuity across different transport stages. Existing solutions often compel operators to compromise between regulatory compliance, battery longevity, and comprehensive visibility throughout the supply chain. Ilan Gluck, Executive Vice President and Head of Go-To-Market for North America at Digital Matter, highlighted this dilemma: “Air freight tracking has historically forced organisations to choose between compliance, visibility, and operational practicality.” He emphasized that the Griffin Air’s combination of intelligent flight-aware tracking, extended battery life, and rugged design offers logistics operators a scalable solution to maintain end-to-end asset visibility without increasing operational complexity.
The Griffin Air automatically detects when it is airborne and suspends radio transmissions to comply with airline regulations, while continuing to log sensor and event data. Upon landing, the device resumes connectivity and transmits stored information, providing retrospective insight into in-transit conditions. It holds DO-160 certification and is approved for use by major global carriers, eliminating the need for additional per-shipment certification. Powered by user-replaceable AA batteries, the tracker can operate for up to seven years depending on configuration, with tracking modes optimized for long-term deployments.
Versatility Beyond Aviation and Integration Challenges
Beyond its aviation applications, Digital Matter positions the Griffin Air as a lifecycle asset tracker capable of continuous operation throughout complex logistics networks. The device supports GPS, Wi-Fi scanning, and cellular triangulation for both indoor and outdoor positioning, complemented by 4G Cat 1bis connectivity with 2G fallback. Additionally, it functions as a Bluetooth gateway, capturing data from connected BLE sensors for critical applications such as pharmaceutical cold chain monitoring, aerospace equipment tracking, and management of returnable transport items. Configurable impact, tip, and rotation alerts further enhance its ability to flag potential handling issues during transit.
Despite its advanced capabilities, integrating the Griffin Air into existing supply chain systems presents challenges. The complexity of such integration may lead to operational disruptions and necessitate significant investment in training and infrastructure. Market responses are expected to be mixed; while some investors may welcome the promise of improved efficiency and transparency, others could express caution regarding initial costs and potential risks. Competitors may respond by adopting similar technologies, enhancing their own offerings, or forming strategic partnerships to counter Digital Matter’s innovation. Furthermore, regulatory compliance and data security remain critical considerations for widespread adoption.
Gluck underscored the device’s unique positioning in the market: “Most air freight tracking devices were designed either for compliance or for short-term shipment visibility, but not for long-term operational deployment. The Griffin Air was built specifically to bridge that gap.”

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