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Shanghai to Host 2025 North Bund International Aviation Forum

Shanghai to Host 2025 North Bund International Aviation Forum
Shanghai will serve as the host city for the 2025 North Bund International Aviation Forum, an event that aims to position the metropolis at the forefront of global aviation innovation and tourism. Organized by China’s Ministry of Transport in collaboration with the Shanghai Municipal Government, the forum will take place at the Grand Halls and is expected to attract nearly 300 industry leaders from across the world. Co-hosted by China Eastern Air Holding and the Shanghai Airport Authority, the event highlights China’s dedication to advancing sustainability, digitalization, and smarter travel solutions within the aviation sector.
Innovation, Sustainability, and Industry Developments
The forum’s theme, “Innovation and Intelligence: Shaping Aviation’s Next Era,” reflects the critical trends currently influencing the aviation industry. Discussions will focus on the digital transformation of air travel, the adoption of green energy, and the integration of advanced technologies designed to enhance passenger experiences. These topics are particularly timely as the global aviation sector grapples with geopolitical uncertainties, the urgent imperative of decarbonization, and rapid technological advancements.
Several major announcements were made in conjunction with the forum. China Eastern Airlines unveiled its Global Passenger and Cargo Network Development Report, signaling a strategic expansion of international connectivity. Meanwhile, the Shanghai Airport Authority introduced a new transfer service brand, “Shanghai to the World, Seamless Transfers,” aimed at simplifying travel for millions of passengers. Collaborative efforts between the Shanghai Airport Authority, East China Normal University, and STCSM showcased progress in sustainable aviation fuel technology, reinforcing commitments to reduce emissions and promote eco-friendly travel. Additionally, the China Civil Airports Association released the 2025 China Transport Airport Development Index, underscoring the rapid growth of China’s airport infrastructure.
These developments coincide with expectations that China will implement supportive fiscal and monetary policies to strengthen its economy, potentially influencing market responses to the forum’s emphasis on resilience and innovation.
Enhancing Tourism Through Digital and Cultural Innovation
Experts from Fudan University and international aviation organizations emphasized the importance of integrating physical travel routes with digital technologies to create seamless and enriched travel experiences. A dedicated roundtable on “Aviation Plus” strategies explored innovative business models that combine travel with cultural, sports, and exhibition activities, aiming to attract a greater number of international visitors to Shanghai and the broader region.
China Eastern Airlines and the Shanghai Airport Authority demonstrated immersive technologies, including digital visualizations of the “Air Silk Road” network and AI-powered virtual assistants such as “Dongdong” alongside robotic helpers named “Xiaodong.” These innovations are designed to streamline travel processes and enhance passenger engagement.
In an effort to boost inbound tourism, China Eastern Airlines introduced the “China Pass,” developed in partnership with local entities. This card offers exclusive benefits including discounts, in-flight Wi-Fi, airport transfers, and complimentary half-day tours of Shanghai. The card will be available globally, targeting international travelers.
Complementing these initiatives, a cultural collection titled “Pulse of the Silk Road” was presented, featuring silk scarves, porcelain, and NFC-enabled badges. These items provide tourists with access to a digital archive of forum highlights, fostering a deeper connection to Shanghai’s rich heritage.
Industry Challenges and Leadership Changes
The forum also took place against the backdrop of significant industry developments, notably the recent resignation of Huang Zhenglin, General Manager of Shanghai International Airport. This leadership transition has prompted stakeholders to assess its potential impact on aviation strategies, particularly as global competitors adapt to evolving customer expectations and intensifying competition, as evidenced at the World Aviation Festival 2025 in Lisbon.
As Shanghai prepares to welcome the global aviation community in 2025, the North Bund International Aviation Forum stands as a clear demonstration of the city’s ambition to shape the future of aviation through innovation, resilience, and cultural exchange.

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