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SriLankan Airlines Expands Use of AI to Modernize Operations

SriLankan Airlines Expands Use of AI to Modernize Operations
HOUSTON, TX – May 20, 2026 – SriLankan Airlines is advancing its digital transformation by renewing a critical six-year partnership with technology provider PROS, embedding artificial intelligence and real-time data at the heart of its commercial strategy. Effective from January 1, 2026, this renewed agreement represents a strategic pivot toward sophisticated digital retailing as the airline aims to bolster its financial recovery and maintain competitiveness within the global aviation market.
While technology has long supported airline booking and operational efficiency, SriLankan Airlines’ latest initiative reflects a deeper integration of AI into its revenue management and sales processes. The partnership will enable the carrier to continue utilizing the PROS Platform to revamp its digital sales journey, enhancing every stage from initial customer engagement through to booking confirmation.
Yasantha Dissanayake, Acting Chief Executive Officer and Group CFO of SriLankan Airlines, emphasized the significance of this collaboration, stating that the renewed partnership with PROS aligns with the airline’s strategy to advance modern airline retailing and deliver relevant, responsive offers tailored to today’s travelers.
Embracing Dynamic Retailing in Aviation
The airline industry is undergoing a profound transformation, moving away from static fare structures toward models based on continuous pricing and dynamic offer generation. Rather than presenting a limited set of fixed price points, airlines are increasingly focused on generating unique, optimized fares for each individual customer search. This evolution has intensified competition among technology providers such as PROS, Amadeus, and Sabre.
SriLankan Airlines will continue to deploy PROS’s suite of AI-driven solutions, including PROS airTRFX, which automatically creates dynamic landing pages featuring real-time fares responsive to search demand. The airline will also utilize PROS FastSearch to accelerate fare discovery and reduce customer drop-off during the booking process. Additionally, PROS airWire will integrate live, bookable fares directly into digital advertisements on platforms like Google and Meta, ensuring price consistency from advertisement to final booking.
These tools are powered by a sophisticated AI engine that analyzes millions of data points, encompassing historical booking trends, competitor pricing, current search volumes, and customer willingness to pay. This enables the delivery of the most effective and personalized offers in real time.
Sunil John, Chief Executive Officer at PROS, highlighted SriLankan Airlines’ role in digital innovation, noting that the long-term renewal underscores a shared commitment to innovation, performance, and unlocking new revenue potential through real-time offer marketing.
Navigating Challenges Amid Industry Shifts
For SriLankan Airlines, investing in advanced AI technology is a strategic imperative rather than a discretionary choice. The airline faces the dual challenge of ensuring its infrastructure can support these sophisticated systems while preparing its workforce to adapt to evolving digital processes. Balancing technological advancement with operational readiness and staff training remains a critical focus as the airline modernizes.
This move by SriLankan Airlines is also expected to influence the broader market, intensifying competition and encouraging other carriers to enhance their AI capabilities. Such developments may accelerate a wider industry shift toward more advanced, AI-driven operations, as airlines strive to offer increasingly personalized, efficient, and competitive services.
By deepening its commitment to AI, SriLankan Airlines is positioning itself for future growth and contributing to the establishment of new standards for digital transformation within the aviation sector.

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