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Nick Roberti Joins Toronto Air Taxi Startup NectAir

Nick Roberti Joins Toronto Air Taxi Startup NectAir
Nick Roberti, formerly director of global partnerships for Canada and the United States at Virtuoso, has assumed the role of head of business development and sales at NectAir, a Toronto-based air taxi startup. The company aims to revolutionize regional air travel across Ontario, Quebec, and the northern United States by providing a flexible and technology-driven alternative to traditional commercial flights.
Transforming Regional Air Travel
NectAir positions itself as a “tech-enabled” service offering point-to-point flights using modern turboprop aircraft. Its network connects travelers to more than 1,000 regional and executive airports, allowing customers to create personalized itineraries that fly directly into smaller communities. This approach bypasses common inconveniences associated with commercial air travel, such as traffic congestion, crowded terminals, and lengthy security procedures.
In an exclusive interview, Roberti described NectAir as “the first-of-its-kind service in Toronto and the next disruption in air.” He emphasized the company’s commitment to making travel both more flexible and sustainable, reflecting a growing demand for efficient alternatives in the aviation sector.
Strategic Focus and Market Reach
In his new capacity, Roberti brings extensive experience from previous roles at G Touring, The Travel Corporation, and Collette. He will lead NectAir’s partnership and sales strategy, with a particular focus on cultivating relationships with Canadian travel advisors who serve clients seeking private air travel options. Travel agents working with NectAir have the flexibility to offer either net rates or commission-inclusive quotes, enhancing the service’s appeal within the travel industry.
NectAir specializes in same-day travel but is also equipped to accommodate multi-day trips tailored to client needs. The company’s use of smaller airports is a distinct advantage, enabling access to destinations often underserved by commercial airlines. Roberti highlighted this capability, noting, “We can fly out of Kitchener and land in Montreal, but we can also fly to Niagara-on-the-Lake and Muskoka. We don’t need big airstrips.” The company’s operational footprint extends from smaller Ontario towns such as Collingwood and Parry Sound to U.S. cities including Milwaukee, Detroit, and Buffalo, as well as regions in Atlantic Canada.
Central to NectAir’s fleet is the Piper M700 Fury, a single-engine turboprop known for its speed, efficiency, and ability to operate on short runways. This aircraft enables the company to bring travelers closer to both their points of departure and destination, enhancing convenience and reducing overall travel time.
Navigating Industry Challenges and Competition
Roberti’s appointment comes amid a period of uncertainty in the aviation sector. Market analysts anticipate volatility in the U.S. stock market in 2026, driven by internal divisions within the Federal Reserve and elevated market valuations. These factors present a “silent warning” that could affect investor confidence in emerging ventures like NectAir. Additionally, broader challenges such as political and economic instability in regions like Latin America and the Caribbean add complexity to the operational environment for new entrants in the air taxi market.
Competition within the sector is intensifying, with established companies like NetJets and innovative firms such as Joby Aviation advancing rapidly in the electric vertical takeoff and landing (eVTOL) space. This evolving competitive landscape is expected to spur further innovation and influence the development trajectory of startups like NectAir.
Despite these headwinds, Roberti remains optimistic about the company’s prospects. He underscored the growing value of time for travelers and reiterated NectAir’s mission to provide greater control and efficiency in regional air travel. “Time is valued more than ever,” he said, highlighting the startup’s commitment to meeting the evolving needs of modern travelers.

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