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Air France-KLM Names Adriaan Den Heijer Chief Commercial Officer

Air France-KLM Appoints Adriaan Den Heijer as Chief Commercial Officer
Air France-KLM has announced the appointment of Adriaan Den Heijer as its new Executive Vice President and Chief Commercial Officer (CCO), effective from September 1, 2025. Den Heijer will succeed Angus Clarke and, during a transitional phase, will continue to serve as Executive Vice President of Air France-KLM Cargo. In his new role, he will report directly to Benjamin Smith, CEO of the Air France-KLM Group.
Extensive Experience Within the Group
Den Heijer brings nearly 30 years of experience within the airline group, having joined KLM in 1995. He holds a Master of Science in Industrial Engineering from the University of Eindhoven and a postgraduate qualification in Certified Financial Management from Amsterdam University. Over the course of his career, he has held numerous senior commercial and operational positions, including Director of KLM Cargo North and West Europe, General Manager for KLM Greater China, Vice President of Pricing & Revenue Management for KLM Europe, and Vice President of KLM Marketing & Brand. In 2011, he was appointed Senior Vice President of KLM Ground Services, overseeing passenger, baggage, and aircraft handling at Schiphol Airport. Subsequently, he led Pricing & Revenue Management for Air France-KLM, where he developed group-wide pricing and revenue strategies. Since January 2020, Den Heijer has been Executive Vice President of Air France-KLM Cargo, managing the group’s global cargo operations.
Strategic Context and Challenges Ahead
Den Heijer’s appointment comes at a critical juncture for Air France-KLM, as the group pursues strategic expansion, notably its bid to acquire a majority stake in Scandinavian carrier SAS. This acquisition aims to bolster Air France-KLM’s market position in Europe but also presents significant challenges. The group faces regulatory scrutiny and potential integration difficulties as it seeks to incorporate SAS into its operations. Market responses to the acquisition have been mixed; while some investors regard it as a decisive move to enhance competitiveness, others express concerns about financial risks and the possibility of over-leveraging. Additionally, competitors may respond with aggressive pricing strategies or by forging new alliances to counterbalance Air France-KLM’s growing influence.
Den Heijer’s deep expertise in pricing, revenue management, marketing, and operational leadership is widely regarded as a valuable asset as the group navigates these complexities. His appointment reflects a commitment to continuity in Air France-KLM’s commercial strategy, leveraging his extensive experience to guide the airline through a period marked by significant change and intensified competition.

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