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Former Uber Executive Joins Joby to Advance Flying Taxi Development

Former Uber Executive Joins Joby to Advance Flying Taxi Development
Eric Allison, a seasoned expert in the electric vertical takeoff and landing (eVTOL) sector, has been appointed chief product officer at Joby Aviation. His arrival signals a renewed effort to transform the long-envisioned concept of flying taxis into a viable commercial service. Allison’s extensive background includes pivotal roles at Zee.Aero, the secretive eVTOL startup founded by Google cofounder Larry Page, and leadership of Uber’s Elevate division, which focused on integrating aerial vehicles into ride-hailing platforms.
A Decade of Experience in eVTOL Innovation
Allison’s career in the eVTOL industry began in 2010 at Zee.Aero, where he initially led engineering efforts before ascending to the role of CEO. Operating largely out of the public eye, Zee.Aero concentrated on technical advancements rather than public demonstrations. The company eventually merged with Kitty Hawk, another Larry Page-backed initiative, whose legacy continues through Wisk Aero—a Boeing subsidiary developing autonomous flying taxis.
In 2018, Allison took charge of Uber Elevate, Uber’s ambitious project to incorporate flying vehicles into its ride-sharing ecosystem. This division was sold to Joby Aviation in 2020, with Uber investing $75 million in the transaction. Now at Joby, Allison is leveraging his dual expertise in engineering and platform development to build an Uber-like service tailored for flying taxis. Reflecting on his transition, he described it as a convergence of two significant elements in the industry.
Earlier this month, Joby presented its aircraft at the California International Airshow in Monterey County, marking one of its first major public showcases in the United States.
Navigating Challenges in a Competitive Market
Despite these advancements, Joby faces considerable obstacles on the path to commercial launch. Regulatory approval remains a complex and evolving process, with certification standards for eVTOL aircraft still under development. The competitive landscape is intensifying, as rivals such as Archer Aviation gain attention through public demonstrations and military contracts, heightening the race to lead the urban air mobility market.
Market dynamics have reflected this uncertainty. Joby’s share price declined following a discounted share sale, underscoring investor caution amid ongoing strategic initiatives. The company is actively integrating Blade Air Mobility’s passenger services into the Uber app and has forged partnerships with firms like L3Harris Technologies to bolster its competitive position.
Both Joby and Archer are focusing on ride-sharing revenue models while exploring recurring software and service offerings, indicating a shift toward platform-centric business strategies. Allison emphasizes that the fusion of cutting-edge engineering with scalable platforms is essential to realizing the practical deployment of flying taxis.
Looking back on the early days of the industry, Allison noted that the term “flying taxis” was not widely used in 2010. Instead, the concept was referred to as “personal air vehicles,” with the idea of a four-passenger flying taxi only gaining traction around 2013 or 2014.
As industry veterans like Allison lead the charge and competition intensifies, the race to launch commercial flying taxi services is entering a pivotal stage. This phase will test not only technological innovation but also the ability to overcome regulatory, competitive, and market challenges.

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