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United, Southwest, Alaska, LATAM, Delta, and Air Canada Featured in FTE Airline Digital Transformation Power List Americas 2025

United, Southwest, Alaska, LATAM, Delta, and Air Canada Featured in FTE Airline Digital Transformation Power List Americas 2025
Future Travel Experience (FTE) has unveiled its Airline Digital Transformation Power List Americas 2025, recognizing the foremost leaders and organizations driving innovation within the airline industry across the Americas. This annual list highlights executives and companies at the forefront of adopting new technologies and strategies aimed at enhancing passenger experiences, boosting operational efficiency, and strengthening commercial performance.
Leading Airlines and Market Dynamics
The 2025 Power List prominently features senior executives from United Airlines, Southwest Airlines, Alaska Airlines, LATAM, Delta Air Lines, and Air Canada—airlines that continue to shape the competitive dynamics of the region. United Airlines and Delta Air Lines stand out as dominant players, collectively accounting for over 86% of the profits among the seven largest carriers in the previous year. Delta has experienced significant growth, reporting a 10% increase in revenue from its partnership with American Express in the second quarter, alongside a 5% rise in premium-class revenue. The airline is also innovating with new business class fare options to attract discerning travelers. Conversely, United Airlines has faced challenges, including a 7% decline in domestic revenue per available seat mile and criticism over certain business practices. Nevertheless, United remains a leader in digital transformation efforts within the sector.
Focus on Digital Innovation and Leadership
FTE’s Digital, Innovation & Startup Hub, a dedicated community for aviation innovators, has identified Artificial Intelligence (AI), Robotics, and the Internet of Things (IoT) as the key themes shaping the industry in 2025. The Power List honors those executives spearheading advancements in these areas. Each honoree receives a complimentary “Golden Ticket” to FTE Global, often described as the “CES of Aviation,” scheduled to take place in Long Beach, California, from September 9 to 11, 2025.
Among the distinguished leaders is Jason Birnbaum, Chief Information Officer at United Airlines, recognized for his pivotal role in driving digital transformation. Under Birnbaum’s guidance, United has prioritized customer-facing technologies, leveraging cloud migration in partnership with Amazon Web Services to advance AI, machine learning, and IoT initiatives. The airline’s long-term investment in AI includes ambitious projects involving generative AI (GenAI), such as the launch of United ChatGPT for secure employee use and GenAI-powered tools that provide real-time updates to travelers during flight disruptions. These innovations have contributed to improved customer satisfaction. Additionally, United has introduced personalized mobile app features designed to assist passengers with connecting flights, offering real-time updates, turn-by-turn directions, and notifications through its ConnectionSaver technology.
Industry-Wide Commitment to Transformation
Beyond United and Delta, Southwest Airlines, Alaska Airlines, LATAM, and Air Canada also feature prominently on the Power List, reflecting their sustained commitment to digital innovation and competitive positioning. These carriers are recognized for reimagining customer experiences and adopting novel operational approaches, thereby raising industry standards.
Following extensive research, FTE selected 12 executives who have demonstrated exceptional leadership in digital transformation, setting new benchmarks for airlines and airports across the Americas. As the aviation sector continues to evolve, these leaders and their organizations are instrumental in shaping a safer, more efficient, and customer-centric future for air travel.

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