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ANA Introduces The Room FX Business Class on Boeing 787 Dreamliners

ANA Introduces The Room FX Business Class on Boeing 787 Dreamliners
All Nippon Airways (ANA) has announced a significant upgrade to its international Boeing 787-9 Dreamliner fleet with the introduction of The Room FX, a next-generation business class suite designed to elevate comfort, privacy, and technology on mid-sized widebody aircraft. Set to debut in 2026, this new offering represents a major evolution of ANA’s premium product, previously available on its Boeing 777 fleet, and highlights the airline’s dedication to enhancing the long-haul travel experience to and from Tokyo Haneda Airport.
At the core of this redesign is a commitment to passenger comfort rather than maximizing seat density, reflecting Japan’s renowned attention to thoughtful design and hospitality. The Room FX business class suites will be accompanied by upgraded premium economy and economy cabins, reinforcing ANA’s broader strategy to improve the overall onboard experience as global tourism recovers.
Strategic Vision and Industry Context
ANA’s cabin transformation aligns with a wider strategic focus on quality over quantity in its long-haul operations. The Boeing 787-9, valued for its fuel efficiency and range, has traditionally posed challenges due to its narrower fuselage, which limits seat dimensions. Through innovative engineering and collaboration with Safran Seats and Acumen Design Associates, ANA has successfully adapted its business class concept to the 787-9’s constraints, maintaining the spaciousness and privacy that have become synonymous with its premium offering.
Despite this progress, the rollout of The Room FX faces potential obstacles. Industry-wide delays in seat certification, which have affected carriers such as Delta and Air India, may impact ANA’s timeline for full implementation and marketing of the new business class. These regulatory and supply chain challenges are part of a broader trend affecting premium cabin upgrades across the aviation sector.
Competitive Landscape and Passenger Experience
ANA’s introduction of The Room FX comes amid intensifying competition among airlines to enhance premium services, with 2026 expected to witness significant expansion in business class offerings globally. Competitors including United Airlines and Delta Air Lines are likely to respond by upgrading their own business class products or adjusting pricing strategies to maintain market share. ANA’s success will therefore depend not only on overcoming certification and supply chain hurdles but also on its ability to distinguish The Room FX in a crowded marketplace.
The redesigned Boeing 787-9 cabins will feature 48 business class suites arranged in a 1-2-1 configuration across 12 rows, ensuring direct aisle access for every passenger—a standard of modern premium travel. The Room FX suites are engineered to maximize space and privacy, incorporating advanced technology and amenities tailored to the needs of both business and leisure travelers on long-haul routes.
By investing in The Room FX and comprehensive cabin enhancements, ANA aims to solidify its position in the international premium travel market and support Japan’s broader tourism growth, even as it navigates the operational complexities currently facing the airline industry.

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