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APOC Aviation Appoints Four to Global Sales Team

APOC Aviation Strengthens Global Sales Team Amid Growing Market Competition
APOC Aviation, a specialist in the trading, leasing, and part-out of aircraft, engines, and landing gear, has announced the appointment of four seasoned professionals to its global sales team. This strategic expansion targets the landing gear, components, and engines divisions, reflecting the company’s ambition to broaden its customer base and asset portfolio across Europe and the Asia-Pacific region. The move comes as the aviation market experiences heightened competition and evolving demand dynamics.
New Appointments and Regional Focus
The newly appointed team members include Bill Chen and Dovydas Vaitkevičius in the landing gear division, Anna Coval in components, and Jarhyd Rees in engines. Bill Chen, based in China, assumes the role of regional sales director for landing gear in the Asia-Pacific region. With over ten years of experience in Boeing landing gear sales, Chen is expected to enhance APOC’s regional presence significantly. Lithuania-based Dovydas Vaitkevičius joins as landing gear sales manager, tasked with expanding the global customer base while overseeing repair management and exchange programs.
In the United Kingdom, Anna Coval has been appointed sales manager for components. Bringing more than 15 years of experience in supply chain and sales within manufacturing and aviation sectors, Coval will manage the full sales lifecycle and cultivate strategic accounts. Also UK-based, Jarhyd Rees takes on the role of sales manager for engines, where he will support a global customer network, lead engine material sales, and align inventory with shop visit demand.
Strategic Outlook and Market Context
Gavin Simmonds, Chief Executive of APOC Aviation, emphasized that the expansion of the sales team is a proactive response to strong market momentum and increasing customer demand across multiple asset classes. He highlighted the industry’s growing focus on sustainability, cost efficiency, and maximising asset life cycles, noting that APOC is scaling its operations to provide high-quality materials supported by knowledgeable and responsive service worldwide.
Despite these positive developments, APOC’s growth occurs within a challenging global aviation environment. Market saturation and intensifying competitive pressures are prompting established players to enhance their sales efforts to protect or increase market share. In regions such as Brazil, structural barriers and underdevelopment continue to limit growth potential, as noted by Azul CEO John Rodgerson, who pointed to the country’s untapped opportunities despite these challenges. Concurrently, the broader business aviation sector has experienced a surge in activity, with global operations reaching record levels in February, according to Argus, underscoring the importance of strategic positioning in this dynamic market.
Perspectives from the New Team Members
The new appointees expressed confidence in APOC’s strategic direction. Bill Chen remarked on the company’s professionalism and market-leading value, expressing enthusiasm for strengthening APOC’s footprint across Asia-Pacific and delivering reliable solutions for major aircraft types. Dovydas Vaitkevičius highlighted the company’s structured segmentation across core asset classes as an ideal platform for delivering high-quality service, aligning with his own professional values.
Anna Coval praised APOC’s commitment to quality, sustainability, and long-term partnerships, noting that the company’s responsible approach to teardown and rejuvenation of aviation resources aligns with industry trends. Jarhyd Rees underscored APOC’s strong corporate culture and ambitious growth plans within the aviation aftermarket, expressing eagerness to build enduring, trusted relationships with customers.
As APOC Aviation continues to expand its sales capabilities, it navigates a complex and evolving global aviation market, balancing significant opportunities with ongoing sector challenges.

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