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Aviation Business News Announces Leadership Promotions

Aviation Business News Announces Leadership Promotions Amid Industry Scrutiny
Aviation Business News has revealed two significant internal promotions within its Aviation Division, marking a strategic advancement in the company’s growth and operational focus. These appointments arrive at a time when the aviation media sector is under close observation, with market participants and competitors keenly assessing the company’s evolving leadership and potential strategic shifts.
Lee Hayhurst Appointed Chief Operating Officer – Aviation Division
Lee Hayhurst has been elevated to the newly created position of Chief Operating Officer (COO) for the Aviation Division. Since joining Real Response Media (RRM) as Publishing Director in 2023, Hayhurst has been instrumental in revitalizing the division’s content across both digital and print platforms. In his new role, he will be responsible for overseeing operational functions, ensuring alignment across teams, and spearheading strategic development to enhance organizational efficiency. His portfolio will include expanding live events such as the Predictive Aircraft Maintenance conference, growing the Division’s VideoCast series featuring interviews with airline executives, and further developing RRM’s aviation business media offerings.
Reflecting on his promotion, Hayhurst remarked, “Over the last two years, Aviation Business News has seen considerable growth in both our print and digital channels, and our fast-growing events portfolio. That’s testament to the commitment and hard work of everyone on the team and we’re confident that the foundations are in place to accelerate growth in 2026. I’m very excited to have the privilege of delivering on our vision of becoming a trusted media brand for an aviation sector that is facing a technological revolution every bit as significant as when the invention of the jet engine brought flying to the masses.”
Toby Walton Named Publisher – Aviation Division
Toby Walton has been promoted to Publisher, assuming broader responsibility for the commercial performance, strategic partnerships, and overall development of RRM’s publishing portfolio within the Aviation Division. Previously serving as a non-executive Commercial Director, Walton will now take a more active role in ensuring the Division’s products effectively reach target audiences and sustain growth across print, digital, and events platforms.
Walton expressed enthusiasm about his new role, stating, “I am delighted to be part of the continued success and growth of Real Response Media. I look forward to driving the Aviation Division forward by taking on extra responsibilities in our print, digital and events portfolios as Publisher.”
Industry Context and Market Implications
These leadership changes occur at a critical juncture for Aviation Business News as it navigates a competitive and rapidly evolving market landscape. Investor reactions to the appointments may vary, with some expressing confidence in the bolstered leadership team, while others may adopt a more cautious stance, potentially influencing investor sentiment and stock performance. Competitors are expected to monitor RRM’s strategic direction closely, which could prompt aggressive countermeasures. Additionally, industry peers may reevaluate their own strategies in response to the company’s leadership realignment.
Chris Pitchford, Founder and CEO of Real Response Media, commented on the promotions, saying, “We are delighted to recognise Lee and Toby for their exceptional work and dedication. Their new roles will enhance our leadership team and help us deliver even greater value to our partners and audiences.”
Both appointments are set to take effect on January 1, 2026.

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