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SmallRig Partners with Photographer Chen Cheng to Advance Aerial Imaging

SmallRig Partners with Photographer Chen Cheng to Advance Aerial Imaging
Strategic Collaboration to Innovate Aerial Photography Equipment
SmallRig, a leading global provider of imaging solutions based in Shenzhen, China, has announced a strategic partnership with renowned Chinese aerial photographer Chen Cheng, appointing him as its Brand Co-Creator. This collaboration represents a concerted effort to merge professional aerial photography expertise with advanced imaging equipment manufacturing. The partnership aims to foster innovation in aerial and outdoor photography gear, promote aviation culture, and enhance user experience in challenging environments.
Zhou Yang, SmallRig’s founder and CEO, highlighted the importance of co-creation in the company’s growth strategy. He noted that Chen Cheng, a prominent figure in global aviation imaging and a long-time user of SmallRig products, brings invaluable technical knowledge and practical experience. Chen’s extensive work photographing aircraft in complex scenarios aligns closely with SmallRig’s scenario-driven innovation approach. Together, they intend to develop tailored solutions that address the specific demands of aviation and aerospace imaging.
Chen Cheng’s Expertise and Contribution
Chen Cheng is recognized as one of China’s pioneering aerial photographers, with over a decade of experience capturing some of the world’s most iconic commercial aircraft, including the Boeing 777, Airbus A380, Airbus A350, and China’s domestically produced C919, with the exception of the Airbus Beluga. His background as an aircraft maintenance engineer informs his meticulous and safety-conscious approach to photography. Chen’s air-to-air footage of the C919 has attracted significant public attention, amassing over a million views and providing a unique window into China’s expanding aviation sector.
The partnership is grounded in a shared dedication to technical precision and creative innovation. Aerial photography requires equipment that is lightweight, versatile, and capable of operating effectively across various shooting positions. SmallRig’s camera cages, expansion docks, and Type-C fast-charging batteries have become essential components of Chen’s workflow, enabling efficient multi-camera setups that capture both high-resolution stills and 4K video during demanding assignments. Chen emphasized that aerial photography demands not only technical skill but also sustained professional focus and passion, expressing confidence that the collaboration will raise industry standards.
Navigating a Competitive and Evolving Market
Despite the promising partnership, SmallRig and Chen Cheng face a highly competitive landscape. Industry players such as Cellen and DJI are rapidly advancing drone and imaging technologies. Cellen’s recent enhancements to its H2-6 drone, which now features advanced optical gas imaging, and DJI’s introduction of the Osmo Action 6 camera, equipped with variable aperture and high-resolution capabilities, underscore the accelerating pace of innovation in the sector. These developments are likely to intensify competition, prompting rivals to expedite their own product development and marketing strategies.
Beyond external competition, the partnership must also overcome technical challenges and secure market acceptance for emerging aerial imaging technologies. Success will hinge on SmallRig and Chen Cheng’s ability to deliver solutions that meet the evolving requirements of professional photographers while adapting to the dynamic demands of the market.
By leveraging Chen Cheng’s expertise alongside SmallRig’s user-driven development philosophy, the collaboration aspires to push the boundaries of aerial imaging technology, even as it contends with a rapidly changing and competitive industry environment.

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