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LATAM Invests $100 Million to Upgrade Premium Economy

LATAM Invests $100 Million to Upgrade Premium Economy on Boeing 787 Fleet
Earlier this month, LATAM Airlines announced a $100 million investment to introduce a dedicated premium economy cabin, branded as “Premium Comfort,” across its Boeing 787 Dreamliner fleet. This initiative marks the first time a Latin American carrier will offer a true premium economy product on long-haul routes, positioning LATAM at the forefront of a growing global trend. The airline has confirmed that German manufacturer RECARO Aircraft Seating will supply the new seats, with deliveries scheduled to begin in 2027.
Features and Fleet Modernization
LATAM’s entire 787 fleet, comprising both 787-8 and 787-9 models, will be retrofitted as part of a comprehensive long-haul modernization strategy. The airline has ordered 41 shipsets of RECARO’s PL3530 long-range premium class seats, which will offer a 40-inch pitch, up to eight inches of recline, wider dimensions than standard economy seats, and adjustable privacy wings. Each seat will be equipped with Panasonic’s Astrova in-flight entertainment system, featuring 16-inch 4K screens, Bluetooth audio pairing, USB-C fast charging, and AC power outlets.
This investment complements a broader $360 million upgrade program announced last September, which involves refurbishing 24 Boeing 787 aircraft. The retrofit includes enhancements to both business and economy cabins, with business class cabins receiving RECARO R7 premium mini suites that feature sliding doors and interiors inspired by South American landscapes. The work is currently underway at maintenance bases in São Carlos, Brazil, and Santiago, Chile, with completion expected by the second half of 2026.
Strategic Vision and Market Context
Paulo Miranda, Vice President of Customers at LATAM Airlines Group, emphasized that “Premium Comfort reflects our deep understanding of our customers’ evolving needs and our commitment to providing more options, so every passenger can travel the way they want.” He described the product as a combination of comfort, space, and high-level service delivered with exceptional value, embodying a vision of long-haul travel that integrates privacy, design, and the warmth of the South American region.
LATAM’s significant investment comes amid a complex and competitive market environment. Airlines across Latin America are adjusting to shifting international travel patterns and economic pressures. While some competitors, such as Azul, have benefited from currency fluctuations and restructuring efforts, other sectors—including Canadian tourism and global brands like Estée Lauder—face challenges from changing demand and tariffs. LATAM’s ambitious upgrade may invite scrutiny regarding its financial health and could prompt rival carriers to accelerate their own cabin enhancements to maintain market share.
By launching Premium Comfort, LATAM aims to meet evolving passenger expectations and capitalize on the growing appeal of premium economy, setting a new standard for long-haul travel from South America.

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