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Why airports must learn to implement innovation, not just imagine it

Why Airports Must Learn to Implement Innovation, Not Just Imagine It
Airports today are inundated with innovative ideas, yet the critical challenge lies in transforming these concepts into operational realities. This task grows increasingly complex amid workforce shortages, rising passenger and regulatory expectations, and the multifaceted pressures of a rapidly evolving aviation landscape. Justin Erbacci, Director General of ACI World, asserts that the future of the aviation industry depends not merely on envisioning new solutions but on the effective execution of these innovations. Airports now face unprecedented challenges, including intensified competition, geopolitical volatility, and the urgent imperative of climate action.
The Innovation Execution Challenge
Addressing attendees at the Airports Innovate event in Busan, South Korea, Erbacci highlighted that the industry’s primary bottleneck is no longer a scarcity of ideas but the difficulty in implementing them. “We’re not short of ideas. In innovation, we’re challenged with the implementation of those ideas,” he remarked. The complexity of operationalizing innovation is compounded by global uncertainties. Airlines in Latin America and the Caribbean contend with regional instability, while carriers such as Korean Air anticipate heightened competition and geopolitical risks in the coming years. Simultaneously, Singapore is making significant investments in sustainability and aviation innovation to maintain its competitive edge amid these shifting dynamics. Additional market disruptions, including supply chain constraints and operational challenges in business aviation, further complicate the path forward.
Erbacci emphasized that industry gatherings serve a vital role beyond the exchange of concepts; they provide a platform for sharing practical lessons on overcoming barriers to implementation. “The importance of this event is to get key people who are conducting innovations in the same area to be able to show off what they’ve done, the innovations that they have successfully implemented,” he explained.
Managing Risk and Cultivating Leadership
With much of the “low-hanging fruit” already harvested, airports must now confront the inherent risks of experimenting within live operational environments, particularly in safety- and security-critical contexts. Erbacci argues that those airports capable of managing and mitigating these risks during testing and scaling phases will secure a competitive advantage, rather than reverting to established practices.
Leadership and organizational culture emerge as pivotal enablers of successful innovation. Erbacci stresses that innovation must be embedded as a collective mindset rather than confined to isolated departments. “Organisationally, the most important thing is that leadership supports the ability to innovate and makes clear that innovation is everyone’s job,” he stated. “The CEO needs to embrace this philosophy. And if you don’t, you’re going to have challenges.”
Equally important is the recruitment and development of talent characterized by curiosity, creativity, and a willingness to challenge conventional approaches. “You need to make sure that you’re bringing in people who are creative, who think out of the box… people who have that innovative, creative way of thinking, and are always going to challenge whether we can do things better,” Erbacci added.
The Imperative of Climate Action and Technological Adaptation
The urgency of innovation is further intensified by the pressing need for climate action. Industry leaders, including Bill Gates and the International Air Transport Association, have underscored the formidable challenge of decarbonizing aviation, calling for accelerated innovation and robust government policies to reduce emissions.
As automation and artificial intelligence reshape airport workforces and operational models, the message is unequivocal: the airports of the future will be defined as much by visionary leadership and strategic human resource decisions as by capital investments and technological advancements. In an era marked by disruption and uncertainty, the capacity to implement—not merely imagine—innovation will determine which airports thrive.

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