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Hitit Acknowledged for Role in Pegasus Digital Sales Transformation

Hitit Honored for Advancing Pegasus Airlines’ Digital Sales Transformation
Hitit has been recognized for its instrumental role in enhancing the digital sales capabilities of Pegasus Airlines, receiving the “Technology Partner in Sales Digitalization” award at the Best of Sales Awards. This accolade underscores the significant impact of Hitit’s Modern Airline Retailing platform, Hitit Oxygen, which Pegasus Airlines employs to streamline and modernize its sales operations.
Navigating Financial Challenges Through Digital Innovation
The award comes amid a difficult period for Pegasus Airlines, which reported net losses exceeding €153 million in the first quarter of 2026, more than doubling from previous figures. The airline has been grappling with rising maintenance costs and broader industry pressures that have strained its financial performance. Despite these challenges, Pegasus continues to prioritize investment in digital transformation initiatives, leveraging technology to improve operational efficiency and enhance customer engagement.
Hitit Oxygen has been central to this strategic shift, enabling Pegasus to adapt its sales strategies in response to evolving market demands. The platform’s advanced features support the airline’s efforts to modernize its retailing approach, addressing the decline in demand for traditional services while keeping pace with rapid technological advancements in the sector.
Broader Industry Context and Hitit’s Future Prospects
While Pegasus contends with financial headwinds, other players in the Turkish aviation industry are also adjusting to changing market dynamics. Turkish Airlines remains focused on long-term growth despite challenges such as high fuel costs and ongoing regional disruptions. Concurrently, the Ensemble consortium has reported growth in both sales and membership, reflecting resilience and positive momentum within the travel agency community.
For Hitit, the award not only celebrates its current achievements but also highlights the challenges that lie ahead. As the company seeks to expand its digital solutions and enter new markets, it must navigate the complexities of a rapidly evolving airline retailing landscape. Nevertheless, this recognition affirms Hitit’s position as a vital technology partner in the ongoing digital transformation of the airline industry.

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