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Highlights from the APEX/IFSA Global Expo 2025

Highlights from the APEX/IFSA Global Expo 2025
The APEX/IFSA Global Expo 2025 convened nearly 2,500 airline executives and innovators from around the world at the Long Beach Convention Center in California from September 9 to 11. Hosted by the Airline Passenger Experience Association (APEX) and the International Flight Services Association (IFSA), and held alongside FTE Global, the event united 120 airlines and airport operators with a diverse array of industry suppliers. The gathering was designed to influence the future of the end-to-end passenger journey by showcasing the latest advancements in in-flight entertainment (IFE), connectivity (IFC), cabin design, and digital innovation. The exhibition floor was alive with demonstrations of cutting-edge technologies and solutions aimed at enhancing every aspect of the passenger experience.
Industry Leadership and Strategic Insights
A central feature of the Expo was a series of keynote addresses delivered by prominent industry leaders, including Scott Kirby of United Airlines, Campbell Wilson of Air India, Dina Ben Tal Ganancia of El Al, David Neeleman of Breeze Airways, Andre Viljoen of Fiji Airways, and Steven Greenway of flyadeal. These executives offered candid perspectives on the evolving aviation landscape, discussing bold strategies to reimagine the passenger journey amid a rapidly shifting global market. Their discourse reflected the influence of factors such as anticipated U.S. Federal Reserve rate cuts, resilience within the technology sector, gains in Asian markets, and ongoing geopolitical risks.
Dr. Joe Leader, CEO of APEX/IFSA/FTE Group, emphasized the significance of the event, stating, “APEX/IFSA Global Expo stands as the thought leadership conference that defines the future of aviation. Every interaction, from the show floor to the keynote stage, advances the global benchmark for the passenger experience. The energy and momentum generated here will continue to drive strategic transformation and accelerate innovation across the industry.”
IFSA Developments and Industry Challenges
Within the IFSA exhibition area, attendees explored the future of onboard services through sessions focused on government affairs initiatives addressing allergens, traceability, and regulatory engagement. Discussions also highlighted strategies for branding and the integration of AI-powered in-flight digital innovation. Live culinary demonstrations from carriers such as ANA, Fiji Airways, Turkish Airlines, and Saudia underscored the growing emphasis on wellness, sustainability, and cultural authenticity in inflight catering.
A notable addition to this year’s event was the introduction of a dedicated Amenity Zone, positioned strategically between the IFSA and APEX show floors. This zone aimed to enhance visibility for amenities suppliers and foster meaningful engagement, serving as a hub for partnership development and product discovery. The Professional Clothing Industry Association Worldwide (PCIAW) Airline Clothing Show also returned, spotlighting the intersection of style, brand identity, and innovation in airline uniforms.
Broader Industry Context
The Expo unfolded against a backdrop of complex challenges facing the aviation sector, including legal and regulatory obstacles that affect market access for new products. For instance, companies such as Liquidia are contending with legal disputes and regulatory delays following FDA approval of YUTREPIA™, while competitors like United Therapeutics leverage market exclusivity to maintain their position in the pulmonary hypertension market. These dynamics, combined with shifting global economic conditions, are prompting industry leaders and investors to scrutinize strategic responses and innovation pathways with increased rigor.
Participants also engaged with the FTE Global Expo’s comprehensive agenda, which covered topics such as terminal design, airport technology, and digital identity. This multi-track program reflected the industry’s commitment to holistic transformation amid a rapidly evolving global environment.

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