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OnAsset Introduces Sentinel Flex Tag for Global Supply Chain Tracking

OnAsset Introduces Sentinel Flex Tag for Global Supply Chain Tracking
OnAsset Intelligence has launched the Sentinel Flex Tag, an ultra-thin, aviation-compliant smart label engineered to provide real-time global shipment visibility, condition monitoring, and AI-driven insights. Designed to meet the increasing demand for sustainable, compliant, and user-friendly tracking solutions, the device targets industries where precision and safety are critical.
At a mere 1mm thickness, the Sentinel Flex Tag adheres flush to cartons and pallets, reducing the risk of destabilizing or damaging stacked shipments. Unlike conventional barcode labels, this peel-and-stick device incorporates autonomous tracking technology, allowing seamless deployment without interrupting existing operational workflows.
Compliance and Versatility for Critical Sectors
With over two decades of experience in intelligent tracking solutions, OnAsset has been instrumental in shaping aviation regulations for portable electronic devices. The Sentinel Flex Tag upholds this legacy by offering full aviation compliance and continuous tracking capabilities across air, land, and sea. This makes it particularly suitable for sectors such as pharmaceuticals, healthcare, aerospace, and logistics, where regulatory compliance and real-time monitoring are essential.
Advanced Sensing and AI-Driven Insights
Beyond basic location tracking, the Sentinel Flex Tag integrates sensors that monitor temperature and impact, enabling detection of environmental excursions and potential damage. Shipment data is processed through OnAsset’s Insight AI Platform, where the AI agent LISA delivers continuous monitoring, predictive alerts, and anomaly detection. This functionality empowers enterprises to proactively mitigate disruptions, minimize losses, and improve operational efficiency by converting real-time data into actionable intelligence.
Commitment to Sustainability
The Sentinel Flex Tag is available in two variants: a fully recyclable single-use model powered by a zinc battery with up to 30 days of operational life, and a long-life lithium battery version lasting over 12 months. Each device is accompanied by a CO₂ footprint savings certificate, highlighting its reduced environmental impact compared to traditional tracking technologies.
Navigating Market Challenges
The Sentinel Flex Tag addresses the stringent requirements of industries where compliance, safety, and precision are paramount. In pharmaceuticals, it safeguards the integrity of temperature-sensitive drugs and equipment. In aerospace, it protects critical components during transit and storage. Additionally, it enhances real-time visibility across transportation, logistics, retail, and manufacturing sectors, facilitating streamlined asset management within complex supply chains.
Nonetheless, OnAsset faces considerable challenges in introducing the Flex Tag to a competitive market. The supply chain tracking industry is densely populated with established players, and widespread adoption will depend on persuading stakeholders to integrate the new technology into existing systems. The company may encounter skepticism from traditional operators accustomed to legacy solutions, while competitors are expected to respond by upgrading their offerings or forming strategic alliances to defend market share.
Positioning Amidst Competition
Despite these obstacles, OnAsset draws on its 20-year history of innovation and customer-focused solutions to distinguish itself. The Sentinel Flex Tag’s ultra-thin profile and sophisticated features overcome longstanding barriers to adoption, presenting a versatile and sustainable option for next-generation supply chain visibility. As the logistics sector evolves, OnAsset’s latest product positions the company at the forefront of intelligent tracking technology.

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