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Value Group: Pioneering Solutions for Airline Irregular Operations
Founded in 2001, Value Group has emerged as a global leader in providing irregular operations (IROPS) solutions to airlines, airports, and ground handlers. IROPS refers to situations where passengers are denied boarding due to factors beyond their control, including adverse weather conditions, industrial actions, or airline overbooking. Originally headquartered in northern Italy, the company initially concentrated on crew services such as accommodation and transportation. However, its trajectory shifted markedly following the introduction of the EU 261 regulations in 2004, which established clearer passenger rights and airline responsibilities during travel disruptions.
Today, under the stewardship of the second generation of its founding families, Value Group has become an indispensable partner for airlines managing operational disruptions. Traditionally, airlines handled such challenges internally, supported by extensive ground staff. Yet, the rise of low-cost carriers and intensifying market competition have compelled airlines to streamline operations, making in-house disruption management increasingly difficult.
Innovation and Industry Trends in IROPS Management
At the World Aviation Festival in Lisbon, Portugal, held from October 7 to 9, 2025, Value Group’s co-CEOs, Daniele Bocchieri and Thomas Sergnese, underscored the shifting landscape of IROPS management. “The airline station manager is becoming an endangered species! It is going extinct,” they remarked, highlighting the growing trend of outsourcing disruption management to specialized partners. Airlines are turning to external experts to uphold service quality amid leaner staffing models.
Value Group’s methodology integrates cutting-edge technology with personalized service. Bocchieri and Sergnese emphasized the critical importance of rapid response during disruptions, noting that “the first 30 minutes are critical. If you’re not quick enough, you risk damaging your brand and impacting your Net Promoter Score (NPS).” Their proprietary software employs artificial intelligence and large language models to analyze data such as weather patterns and operational trends, enabling proactive prediction of disruptions. This technological edge allows airlines to allocate resources in advance, transitioning from reactive crisis management to strategic anticipation.
The company’s proactive approach is particularly pertinent as the aviation sector confronts new competitive dynamics. The expansion of Chinese airlines and concerns from established carriers like Aeroflot regarding increased foreign competition are reshaping the global market. In response, airlines are not only partnering with firms like Value Group to bolster operational resilience but are also exploring strategic initiatives such as expanding international routes and enhancing service offerings to safeguard market share.
By anticipating disruptions and facilitating informed decision-making, Value Group positions itself as a crucial ally for airlines navigating operational complexities and intensifying global competition. As the industry continues to evolve, the fusion of technological innovation with responsive customer care will remain essential for airlines seeking to protect their reputations and maintain passenger loyalty.

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