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British Airways expands use of 8tree’s dentCHECK technology

British Airways Expands Use of 8tree’s dentCHECK Technology
British Airways has announced an expansion in its use of 8tree’s dentCHECK technology, reinforcing its commitment to operational excellence and innovation within its maintenance operations. The airline, which has employed dentCHECK since 2017, currently utilises the technology across both line and base maintenance to streamline and standardise damage inspection and reporting processes.
In 2025, British Airways plans to enhance its digital inspection capabilities by adding three additional dentCHECK units. One will be installed at its Glasgow narrow-body base maintenance facility, while two more will be deployed at London Heathrow to support both line and base maintenance activities. This expansion reflects the airline’s ongoing efforts to digitise and optimise its maintenance, repair, and overhaul (MRO) procedures, aiming to improve efficiency and safety across its engineering network.
Advancing Maintenance with Augmented Reality Technology
dentCHECK is a handheld, augmented reality-enabled 3-D dent-mapping tool specifically designed for the aviation maintenance environment. It is the only system of its kind recognised and approved by major original equipment manufacturers (OEMs) including Airbus, Boeing, and Embraer. The technology enables airlines and MRO providers to conduct inspections up to 90% faster than traditional methods, while producing fully traceable, SRM-compliant digital reports with up to 20 times greater consistency. British Airways’ investment in dentCHECK supports faster decision-making and enhances inspection traceability, contributing to improved maintenance outcomes.
Navigating Competitive Pressures Amid Technological Advancements
The expansion of dentCHECK technology comes at a time when British Airways faces intensifying competition within the UK airline market. The carrier’s recent transition to a spend-based loyalty system has generated dissatisfaction among some mid-tier members, prompting competitors such as Virgin Atlantic and easyJet to increase efforts to attract these customers. Virgin Atlantic, in particular, has launched an aggressive status-match campaign targeting British Airways’ loyalty members, with other rivals expected to follow suit. These developments suggest a potential reshaping of the UK airline loyalty landscape as carriers seek to capitalise on British Airways’ controversial changes.
As British Airways advances its technological capabilities to enhance operational efficiency and safety, it must also address the challenges posed by a rapidly evolving market and shifting customer loyalties. Balancing innovation with customer retention will be essential as the airline navigates both internal ambitions and external competitive pressures.

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