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Britten-Norman Appoints Ben Smith Head of Global Aftermarket

Britten-Norman Appoints Ben Smith as Head of Global Aftermarket
Britten-Norman, the distinguished manufacturer of the Islander aircraft and a leading provider of aircraft support and modifications, has appointed Ben Smith as Head of Global Aftermarket. In this role, Smith will spearhead the company’s worldwide support strategy, with a particular emphasis on expanding its aftermarket sector amid a rapidly evolving aviation environment.
Extensive Experience and Strategic Vision
Ben Smith brings over a decade of expertise in technical sales, digital services, and aviation support. His previous tenure at Garmin saw him lead aviation sales across the UK and EMEA, where he worked closely with Britten-Norman on avionics integration projects, including the deployment of TXi and GTN Xi systems. His experience spans a broad client base, encompassing fleet operators, original equipment manufacturers (OEMs), maintenance, repair and overhaul providers (MROs), and government agencies.
In his new capacity, Smith will oversee Britten-Norman’s global strategy for spares, repairs, upgrades, and operator support. His priorities include modernising internal systems, improving responsiveness, and delivering customer-centric solutions aimed at maximising the lifetime value of the Islander fleet. Reflecting on his appointment, Smith stated, “Joining Britten-Norman at such a transformative time is a real privilege. This is a brand with deep aviation heritage and an exciting future. I’m looking forward to working with the team to elevate the aftermarket experience, strengthen our relationships with operators worldwide, and help shape the next chapter of the Britten-Norman story.”
Navigating Industry Challenges
Smith’s appointment arrives at a time when the aftermarket sector is confronting significant challenges. Heightened market competition, shifting trade conditions, and evolving taxation and tariff regimes are reshaping the industry landscape. Furthermore, talent acquisition and retention remain critical issues, particularly within the charter segment. The increasing complexity of data exchange and integration in aftermarket services adds further operational challenges, necessitating innovative approaches and agile leadership.
Smith’s background as a licensed private pilot, combined with a First-Class Honours degree in Aerospace Technology, provides him with practical insight into aviation operations. His early exposure to military aviation and leadership through the RAF University of London Air Squadron further complements his engineering expertise and commercial acumen. This unique combination equips him to effectively address the operational challenges faced by Britten-Norman’s global operator community.
Lara Harrison, Business Development Director at Britten-Norman, emphasised the significance of Smith’s appointment, stating, “Ben’s appointment marks a key step in Britten-Norman’s commitment to delivering best-in-class support for our global operator community. His extensive understanding of avionics, strong operator relationships, and proven ability to implement customer-focused solutions will be instrumental as we upgrade our systems and expand our aftermarket offering. Our goal is clear: to make operating an Islander more efficient, sustainable, and valuable than ever before.”
As Britten-Norman adapts to increased competition and technological advancements, Smith’s leadership is expected to play a pivotal role in shaping the company’s response to these industry-wide changes. With competitors likely to adjust their strategies in response, Britten-Norman’s focus on innovation and customer service remains more critical than ever.

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