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China Southern Airlines Highlights AI Innovations at Guangzhou Conference

China Southern Airlines Highlights AI Innovations at Guangzhou Conference
China Southern Airlines (CSA) unveiled a series of advanced artificial intelligence (AI) technologies at an innovation conference held in Guangzhou on December 18. The airline emphasized its dedication to aligning with national and civil aviation development strategies by introducing AI-driven solutions designed to improve operational efficiency, enhance decision-making processes, and elevate the passenger experience across its extensive network.
Pioneering AI Applications in Passenger Services and Operations
A centerpiece of CSA’s presentation was the Smart Travel Assistant, China’s first AI tool supporting the entire passenger journey. Integrated within the CSA mobile application, this assistant enables travelers to book flights, check in, reschedule, select seats, and access post-trip services through natural-language commands. It also provides airport navigation and interactive features to facilitate seamless travel. Deng Zhuonan, the project leader, highlighted the assistant’s capacity to execute multiple services with a single command, offering comprehensive support from ticketing and service recommendations to after-sales assistance.
In addition to passenger-facing innovations, CSA introduced several AI models aimed at optimizing airline operations. The Tianji Predictive Model forecasts flight operations and passenger demand, while the Tiance Aviation Solver focuses on enhancing scheduling and operational decision-making. Complementing these is the Tiandun Safety Model, which aids in risk identification and aviation safety management. Collectively, these systems are designed to streamline workflows and strengthen safety protocols within the airline.
The airline also showcased its AI digital staff transparent screen system, which facilitates multilingual communication between passengers and staff. According to project lead Meng Yutong, the system allows passengers to ask questions in their native language, with real-time translation enabling staff to respond in Chinese. The staff’s answers are then translated back instantly, all while maintaining eye contact through the transparent screen to improve interaction quality. This technology is currently deployed at Beijing Daxing and Urumqi Airports, supporting CSA’s expanding international routes.
Industry Recognition and Broader Implications
The conference featured the 4th China Southern Airlines Innovation Awards, which recognized 77 innovative solutions across seven categories, including operations, marketing, management, safety, equipment, services, and intelligent applications. The event attracted experts from government bodies, civil aviation authorities, airlines, universities, and technology firms, fostering discussions on the integration of AI throughout the aviation sector to accelerate industry-wide innovation and technology adoption.
CSA’s emphasis on AI innovation comes amid intensifying competition within the global airline industry, where rapid adoption of artificial intelligence is emerging as a critical differentiator. Other carriers, such as Brazil’s Azul Airlines, have reported substantial financial benefits—up to $6 million weekly—from AI-driven strategies in revenue management and network planning. As airlines worldwide accelerate their AI initiatives, CSA’s advancements are expected to be well received, potentially prompting competitors to enhance their own technological capabilities.
By showcasing its latest AI applications, China Southern Airlines aims to establish itself as a leader in the technological transformation of aviation, navigating the evolving challenges and opportunities of a dynamic industry landscape.

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