Singapore Airlines, AirAsia, IndiGo, ANA, Cathay, and Korean Air Featured in FTE Asia-Pacific Digital Transformation Power List 2025

Schiphol Advances Autonomous Smart Ramp Operations Through Technology and Collaboration Royal Schiphol Group is intensifying its efforts to realize a fully autonomous airside environment by 2050, positioning itself as a leader in airport innovation. As a prominent participant in the FTE Smart Ramp program, Schiphol is focused on developing more efficient, autonomous aircraft turnaround processes—an advancement that has the potential to transform ground operations throughout the aviation sector. Pioneering Automation with KLM In collaboration with KLM, Schiphol is piloting two critical elements of the Smart Ramp initiative: the autonomous detection and removal of foreign object debris (FOD), and the robotic connection of ground power units (GPU). Traditionally, these tasks have been manual and labor-intensive, offering significant opportunities for automation to improve both safety and operational efficiency. Daan Boot, Strategy & Innovation Advisor at Royal Schiphol Group, explained that the initial trial for FOD detection, conducted with one innovative company, revealed that autonomous robots can exhibit unpredictable behavior on the ramp. Building on these insights, a new trial is scheduled with a different provider to test both detection and removal capabilities, initially in a controlled environment and subsequently at Schiphol later this year. Progress is also being made in the autonomous GPU connection project. This system employs a robotic arm designed to locate the aircraft’s power flap, open it, lift a 50-kilogram cable, connect it with precision, and close the flap without causing any damage to the aircraft. Early laboratory trials using a mock aircraft body have yielded promising results, indicating the potential viability of this technology. Harnessing AI for Real-Time Efficiency Beyond robotics, Schiphol is utilizing artificial intelligence (AI) and computer vision to enhance ramp operations. The airport’s Deep Turnaround system employs computer vision to monitor every stage of the turnaround process, delivering real-time data to handlers and internal teams. According to Boot, this system enables proactive management of delays by allowing gate switches in advance, thereby facilitating slot rebooking and minimizing operational disruptions. This predictive capability is already contributing to improved gate utilization, reduced delays, and more efficient resource allocation. Navigating Challenges and Industry Reactions Despite these technological advancements, Schiphol faces considerable challenges in scaling autonomous ramp operations. Regulatory compliance, safety concerns, and integration with existing infrastructure remain significant obstacles. The broader industry context highlights these difficulties: recent legal and financial challenges faced by companies such as Tesla in autonomous vehicle development, alongside Boeing’s ongoing evaluation of AI certifiability for automated taxiing and runway safety, underscore the complex regulatory and technical barriers ahead. Market responses to Schiphol’s initiatives have been mixed. While progressive stakeholders express enthusiasm about the potential for enhanced efficiency and safety, more traditional actors remain cautious, concerned about possible operational disruptions and the maturity of these emerging technologies. Competitors are closely observing Schiphol’s progress, with some pursuing similar automation strategies or developing countermeasures to safeguard their market positions. Collaboration as a Catalyst Boot emphasizes that cross-industry collaboration is vital for achieving scalable innovation. He notes that scaling these technologies is particularly challenging given that many do not yet exist commercially. Schiphol’s active participation in the FTE Accelerating Collaboration & Engagement (ACE) platform exemplifies this collaborative approach, fostering partnerships aimed at overcoming both technical and regulatory hurdles. As autonomous vehicles gain momentum in sectors such as automotive and logistics, Schiphol’s smart ramp initiatives illustrate both the promise and complexity of implementing autonomous systems in real-world airport operations. The airport’s ongoing trials and cooperative efforts represent a significant stride toward the future of autonomous airside operations, even as considerable challenges remain on the path ahead.

Joby to Showcase Air Taxi at California International Airshow The upcoming California International Airshow in Salinas, set for October 4 and 5, will prominently feature Joby’s electric vertical takeoff and landing (eVTOL) air taxi, offering aviation enthusiasts and industry observers a unique opportunity to witness cutting-edge advancements in urban air mobility. Salinas, near Joby’s founding location, has long been a focal point for the company’s community engagement efforts, having hosted Joby at 18 local student and technology events last year. This airshow marks a significant occasion for the public to experience firsthand the potential transformation of urban transportation through sustainable, electric flight. Joby’s Progress and Industry Position Joby’s evolution from a California startup to a global leader in eVTOL manufacturing exemplifies the state’s innovative spirit. The company recently achieved a major milestone by successfully completing a flight between Marina (OAR) and Monterey (MRY) airports, operating within FAA-controlled airspace. This accomplishment highlights Joby’s technical capabilities and reinforces its leadership role in the emerging advanced air mobility (AAM) sector. Despite these advances, Joby faces considerable regulatory challenges. Securing full certification from the Federal Aviation Administration remains a critical hurdle before the company can commence commercial operations in the United States and internationally. Navigating this complex approval process is essential to the company’s future growth and market entry. Market Competition and Strategic Expansion The air taxi market is becoming increasingly competitive, with major players accelerating their urban air mobility initiatives. For instance, Uber plans to integrate Blade’s helicopter services into its platform by 2026, a move that could significantly alter market dynamics and intensify pressure on competitors to expedite their own projects and regulatory compliance. In response, Joby has acquired Blade Air Mobility’s passenger division, a strategic decision aimed at expanding its air taxi network and customer base. While this acquisition strengthens Joby’s market position, it also introduces additional operational and regulatory complexities. On the international front, Joby continues to broaden its reach through strategic partnerships and regional agreements. Toyota, a major investor with a total commitment of $894 million—including a recent $500 million infusion—has been instrumental in supporting Joby’s expansion. Last year, Joby completed its inaugural flight in Japan at Toyota’s Higashi-Fuji Technical Center in Shizuoka and has since deepened its collaboration with ANA Holdings to launch electric air taxi services in Tokyo, with plans to deploy over 100 aircraft. In the Middle East, Joby secured exclusive rights to operate electric air taxis in Dubai for six years, facilitating zero-emission flights between Dubai and Abu Dhabi. The Future of Urban Air Mobility Designed primarily for passenger transport, Joby’s eVTOL aircraft can accommodate up to four passengers alongside a pilot. Its quiet, emission-free operation makes it particularly well-suited for urban environments, positioning the technology as a potential game-changer in sustainable urban transportation. As Joby prepares to present its air taxi at the Salinas airshow, the event will serve as a showcase not only of technological innovation but also of the rapidly evolving urban air mobility landscape—one characterized by significant opportunities alongside substantial regulatory and operational challenges.

WestJet Unveils New Seating and Wi-Fi Upgrades to Enhance Passenger Experience WestJet has announced a comprehensive upgrade to its onboard cabins and connectivity services, aiming to elevate comfort and convenience for its passengers. Central to this initiative is the introduction of Premium seating alongside a significant expansion of Extended Comfort seats, marking a strategic effort to unify and modernize the airline’s fleet, particularly on aircraft that previously offered only economy class. Modernized Cabin Interiors and Seating Options The redesigned cabins feature brighter, more spacious interiors with new seats that include adjustable headrests, enhanced back and cushion support, and a fixed recline system designed to optimize personal space. Additional amenities such as in-seat power outlets, personal device holders, and revamped galleys and lavatories complement the focus on passenger comfort and practicality. Samantha Taylor, WestJet’s Executive Vice-President and Chief Experience Officer, highlighted that the redesign maintains the airline’s hallmark warm service while addressing the growing demand for diverse seating options. She stated, “This investment demonstrates our commitment to elevating travel standards for all budgets.” The new Premium cabin will offer 12 seats inspired by those found on WestJet’s flagship 787-9 Dreamliner. These seats feature ergonomic cushions, reclining backs, and four-way adjustable headrests to enhance passenger relaxation. Positioned directly behind, the expanded Extended Comfort section will provide 36 seats with additional legroom, separated from Economy by a dedicated divider to create a distinct space. Economy class will continue to offer a variety of seating choices, including standard, front-of-cabin, and exit row seats, all designed with ergonomically contoured seatbacks and cushions to improve comfort and maximize space. Enhanced Connectivity with High-Speed Wi-Fi A pivotal element of WestJet’s upgrade is the introduction of high-speed Wi-Fi powered by TELUS, delivering reliable, low-latency internet suitable for streaming, working, or shopping during flights. WestJet Rewards members will benefit from complimentary access, adding further value to the travel experience. The Wi-Fi installation is currently underway and is expected to be completed across all Boeing 737-800 and MAX-8 aircraft by the end of 2025. These enhancements come amid a broader industry trend as airlines worldwide compete to improve passenger amenities. Recent upgrades by carriers such as Cathay Pacific and American Airlines, which have introduced advanced Wi-Fi and modernized seating, have set a high standard for in-flight experience. Beyond aviation, transportation providers like Amtrak have also embraced faster Wi-Fi and contemporary interiors, reflecting a growing emphasis on passenger comfort and connectivity. WestJet faces challenges in ensuring consistent Wi-Fi performance across its fleet and managing the costs associated with retrofitting existing aircraft. The airline must also sustain high passenger satisfaction as competitors accelerate their own upgrades to remain competitive. Market response to WestJet’s announcement has been positive, with expectations of increased passenger interest driven by the improved amenities. As the airline industry continues to evolve, WestJet’s investment in comfort, technology, and thoughtful design positions it to reinforce its reputation for quality service across all travel classes.

South Korean eVTOL Manufacturer Plana Plans U.S. Relocation by Year-End Strategic Move to Enter the U.S. Market Plana, a South Korean developer of hybrid-electric eVTOL (electric vertical takeoff and landing) aircraft, is accelerating its expansion into the United States by planning to relocate its headquarters there by the end of this year. The company has already established a corporate entity in Delaware as part of this strategic shift, which aims to facilitate the next critical phase of its development: obtaining Federal Aviation Administration (FAA) certification for its flagship aircraft. Plana’s eVTOL is designed to replace helicopters across various sectors, offering a promising alternative with enhanced efficiency and environmental benefits. Industry Challenges and Competitive Landscape Plana’s expansion occurs amid significant challenges within the advanced air mobility sector. Regulatory complexities, intense market competition, and operational difficulties have slowed progress for many companies. For instance, Supernal recently paused its eVTOL development, while other firms continue to grapple with certification hurdles and questions surrounding economic viability. The sector’s volatility is further underscored by leadership changes and workforce reductions at some competitors. Meanwhile, companies like Vertical Aerospace are intensifying efforts to secure funding and establish new partnerships, reflecting the increasingly competitive environment that Plana is entering. Partnership with Vonaer and Market Ambitions A key strength for Plana lies in its partnership with Vonaer, a pioneering South Korean air mobility service provider. Vonaer is recognized as Korea’s first Urban Air Mobility (UAM) platform and Asia’s first fully integrated aviation mobility platform. The company is transitioning from traditional helicopter services to private jets and eVTOLs, with plans to expand into the U.S. market. According to Vonaer CEO Min Shin, the collaboration with Plana is a strategic component of its U.S. ambitions, supporting the certification and manufacturing of Plana’s eVTOL aircraft on American soil. This partnership, initiated two years ago, recently advanced with a letter of intent for the purchase of 20 Plana aircraft. The agreement stipulates delivery of the first five units by 2033, with the remaining 15 scheduled for delivery by 2040. The initial batch will be certified and ready for operational service upon delivery, underscoring the long-term commitment between the two companies. Technological Innovation and Design Recognition Plana’s eVTOL distinguishes itself through a hybrid electric powertrain that enhances range, reduces noise, and improves fuel efficiency compared to conventional helicopters. The aircraft is compatible with Sustainable Aviation Fuel (SAF) and may support hydrogen propulsion in the future, potentially reducing emissions by up to 80% when using SAF. It offers a cruising speed of 186 mph (300 kph) and a range of up to 300 miles (500 km). The aircraft’s design has also received international acclaim, winning the IF Design Award 2023 for its flexible and spacious cabin. The four-passenger plus pilot configuration features wide windows, two-sided doors for easy access, and ample space for comfortable seating and luggage. Its adaptable layout allows for use in passenger transport, logistics, or emergency medical services, highlighting its versatility. Outlook Amid Market Uncertainties As Plana advances its U.S. relocation and certification efforts, it confronts a complex and rapidly evolving market. The company’s ability to navigate regulatory barriers, differentiate itself amid growing competition, and fulfill its technological promises will be critical to its success in a sector characterized by both innovation and uncertainty.

StarFlight Australia Commits to Three Airbus H145 Helicopters for Tasmanian Emergency Services StarFlight Australia has confirmed an order for three Airbus H145 helicopters to enhance emergency response operations for Ambulance Tasmania and Tasmania Police. Scheduled to enter service by late 2027, these aircraft will support a broad range of missions across the state, representing a pivotal advancement in the Tasmanian Government’s initiative to modernise its airborne emergency capabilities. Enhancing Emergency Response in Tasmania This procurement follows StarFlight’s recent appointment as the provider of emergency air services in Tasmania, positioning the company as Airbus’ newest customer in the region. The H145 helicopters will be stationed in Hobart, offering a flexible platform capable of rapid reconfiguration to meet diverse operational demands, including aeromedical evacuations, search and rescue, and aerial law enforcement. The adaptability of the H145 was a decisive factor in the government’s selection, reflecting the need for versatile assets in dynamic emergency scenarios. Michelle Baxter, acting CEO of Ambulance Tasmania, described the acquisition as a “significant upgrade” to the state’s emergency air fleet. She emphasized that the multirole functionality of the new helicopters will enable faster and more effective responses to a wide spectrum of emergencies, ultimately benefiting Tasmanian communities. Dennis Richardson, chair of StarFlight, underscored the company’s long-term dedication to supporting Tasmania’s emergency services. He highlighted the strategic partnership with Airbus and its established support network in Australia as key to delivering sustained reliability, innovation, and value to both the government and the public. Christian Venzal, managing director of Airbus Helicopters for Australia and New Zealand, welcomed StarFlight to the Airbus family. He noted the H145’s operational versatility and pointed to Airbus’ expanding support infrastructure, including a new parts distribution centre in Western Australia, which will underpin the fleet’s maintenance and readiness. Industry Context and Technological Considerations The introduction of the H145 fleet occurs amid persistent global supply chain challenges that have broadly affected aircraft availability. While StarFlight’s order signals confidence in Airbus’ delivery capabilities, industry analysts caution that such disruptions may influence the timing of aircraft handovers. The decision is also anticipated to stimulate further interest in the H145 model, as operators evaluate options between super-medium helicopters and larger platforms such as the Sikorsky S-92. In response, competitors are advancing their own technologies. For instance, Bird Aerosystems is developing laser-based countermeasures tailored for smaller helicopters, while the sector is witnessing growing exploration of autonomous and hybrid aircraft solutions. Sikorsky’s ongoing development of an autonomous Firehawk exemplifies this trend, which may shape future procurement strategies. The H145 is distinguished by its reliability, advanced avionics, and environmentally conscious design. Powered by twin Safran Arriel 2E engines and equipped with the Helionix avionics suite alongside a Fenestron anti-torque tail rotor, the helicopter is well-suited to the challenging terrain and urgent mission profiles typical of Australasia’s emergency medical services. The new fleet is projected to accumulate approximately 1,500 flight hours annually over the next decade, with Airbus committed to providing comprehensive parts support through its established local ecosystem to ensure operational efficiency and availability. Through this investment, Tasmania aims to strengthen its lifesaving capabilities while aligning with technological progress and evolving trends within the emergency aviation sector.

Spirit Airlines Seeks Funding Amid Aircraft Leasing Disputes Background and Bankruptcy Filing Spirit Airlines has entered into a series of proposed agreements with its primary aircraft leasing partner, AerCap Ireland Ltd., aimed at securing a vital cash infusion for the struggling low-cost carrier. These developments, revealed in heavily redacted filings submitted to a U.S. Bankruptcy Court on Tuesday, come as Spirit grapples with escalating financial difficulties and heightened competition within the airline sector. The Dania Beach-based airline filed for Chapter 11 bankruptcy protection on August 29, marking its second such filing in under a year. This latest bankruptcy was precipitated by AerCap’s declaration that Spirit was in default on multiple aircraft leases. AerCap, which owns a significant portion of Spirit’s leased Airbus fleet, took this step after prolonged disputes, forcing the airline back into bankruptcy proceedings and highlighting the depth of its financial distress. Terms of the Proposed Agreement and Operational Impact Court documents filed in New York indicate that Spirit and AerCap have reached a tentative resolution following weeks of negotiations. The proposed restructuring would permit Spirit to continue leasing certain aircraft while rejecting others, thereby streamlining its fleet and addressing outstanding issues related to undelivered leased planes. Crucially, AerCap has agreed to provide Spirit with a substantial, though undisclosed, liquidity injection. Spirit has emphasized that this funding is essential to maintaining operations throughout the bankruptcy process. A hearing to approve the agreement is scheduled for September 30. In response to its financial challenges, Spirit has implemented significant cost-cutting measures. The airline recently announced plans to furlough approximately 1,800 of its 5,200 flight attendants—roughly one-third of its cabin crew—as well as 270 pilots, alongside the demotion of 140 others. Additionally, Spirit is reducing the size of its fleet and scaling back its route network, moves that have increased its vulnerability to competitors. Industry Implications and Future Outlook Spirit’s downsizing has attracted attention from rival carriers such as United Airlines and Frontier Airlines, which have begun targeting Spirit’s customer base and may seek to acquire its assets, staff, and routes should the restructuring fail. This competitive pressure adds urgency to Spirit’s efforts to secure funding and optimize its operations. At the time of its latest bankruptcy filing, Spirit operated a fleet of 214 aircraft, 166 of which were leased. The restructuring agreement aims to optimize this fleet composition, reduce equipment costs, and provide the liquidity necessary to sustain the airline through bankruptcy. Spirit has described the agreements as “a cornerstone” of its plan to emerge with a “new, slimmer fleet.” Both Spirit and AerCap declined to comment ahead of the forthcoming court hearing. The outcome of the proposed agreements will be closely monitored by industry stakeholders, competitors, and employees as Spirit endeavors to navigate a challenging path toward financial recovery.

Citilink and Turkish Technic Forge Multi-Year Landing Gear Overhaul Partnership Turkish Technic has deepened its collaboration with Indonesian low-cost carrier Citilink by signing a multi-year agreement to provide landing gear overhaul services for the airline’s A320ceo and A320neo fleets. This partnership is designed to capitalize on Turkish Technic’s extensive technical expertise and skilled workforce, aiming to improve the efficiency and reliability of Citilink’s operations. Strengthening a Strategic Alliance Mikail Akbulut, chief executive and board member of Turkish Technic, emphasized the significance of the renewed partnership. He noted that the agreement not only reinforces their long-standing relationship but also expands Turkish Technic’s service network within the Asia-Pacific region. Akbulut affirmed the company’s commitment to delivering maintenance services that meet the highest safety and quality standards, underscoring the importance of expert teams in supporting Citilink’s aircraft. From Citilink’s perspective, the partnership represents a critical component in maintaining operational excellence. Darsito Hendroseputro, president and chief executive of Citilink, highlighted the shared dedication to providing superior aircraft component support for the airline’s A320 fleet. He stressed that this collaboration ensures safe and comfortable air travel for passengers, reflecting the airline’s commitment to rigorous maintenance standards. Context Within a Competitive MRO Landscape The agreement emerges amid intensifying competition in the maintenance, repair, and overhaul (MRO) sector. Industry players such as DTX Group are planning new facilities in India, while Air France has recently expanded its partnership with AirAsia Group, signaling a more aggressive approach to service provision in the region. These developments are prompting airlines and MRO providers to prioritize reliability and cost-effectiveness in critical maintenance services. Recent industry incidents, including the F-35 crash linked to water contamination in landing gear fluid, have heightened scrutiny on landing gear maintenance standards. Such events underscore the necessity for stringent oversight and high-quality servicing, factors that likely influenced Citilink’s decision to strengthen its alliance with Turkish Technic. As the MRO market continues to evolve, competitors are expected to enhance their service offerings and broaden their geographic reach to secure or increase market share. For Citilink, the partnership with Turkish Technic represents a strategic initiative to ensure robust support for its expanding fleet amid these shifting industry dynamics. This agreement not only consolidates the relationship between Citilink and Turkish Technic but also exemplifies broader trends in the Asia-Pacific MRO market, where airlines increasingly seek dependable partners to uphold operational safety and efficiency in a highly competitive environment.

Rolls-Royce to Lead EU Clean Aviation’s UNIFIED Project Rolls-Royce has been appointed to lead the UNIFIED consortium, one of twelve initiatives funded under the European Union’s Clean Aviation programme. This ambitious programme is investing approximately €945 million to accelerate the decarbonisation of air travel. The Clean Aviation Joint Undertaking (CAJU), the EU’s flagship research and innovation initiative for aviation, seeks to promote sustainable and climate-neutral solutions by supporting the development of advanced aircraft concepts and propulsion systems. Advancing Cleaner Flight Technologies The UNIFIED project, coordinated by Rolls-Royce, unites industrial, academic, and research partners from France, Germany, the Netherlands, Norway, Spain, and the United Kingdom. Each participant will contribute specialized expertise to advance cleaner flight technologies, with a particular emphasis on Rolls-Royce’s UltraFan engine architecture. This next-generation engine design promises substantial improvements in thrust, fuel efficiency, noise reduction, and durability. As part of the project, Rolls-Royce will undertake ground testing of an UltraFan demonstrator engine in the short to medium thrust class, targeting future applications for narrow-body aircraft—the most commonly used aircraft type by airlines worldwide. The initiative will also establish the foundation for potential future flight testing of the UltraFan architecture. Challenges and Industry Implications Despite its promise, the UNIFIED project faces significant challenges. Achieving the required technology readiness level for the UltraFan 30 demonstrator engine is critical, alongside securing adequate funding to support comprehensive ground testing. Technical obstacles remain in progressing toward successful flight testing, and market analysts have expressed skepticism regarding the feasibility and timeline of such ambitious developments. Furthermore, the project’s advancement is expected to provoke competitive responses from other major engine manufacturers, including GE Aviation and Pratt & Whitney, who are likely to intensify their efforts in next-generation engine technologies to maintain market share. Alan Newby, Director of Research and Technology at Rolls-Royce, welcomed the EU’s endorsement, emphasizing that the selection highlights the company’s dedication to transforming aviation and mitigating its environmental impact. He underscored UltraFan’s potential to deliver ultra-efficient technology for the future of narrow-body aircraft and affirmed that the project will showcase Rolls-Royce’s capability to provide best-in-class performance in thrust, fuel consumption, emissions, and noise. By bringing together expertise from across Europe, the UNIFIED consortium aims to drive technological advancements that could reshape commercial aviation. With Rolls-Royce leading the effort, the project aspires to demonstrate that cleaner, quieter, and more efficient aircraft engines are achievable, marking a pivotal step toward sustainable aviation in Europe.

Air Cargo Faces Challenges as Volumes Rise and Rates Fall Rising Volumes Amid Declining Freight Rates Global air cargo volumes experienced an unexpected surge in August, increasing by 5% year-on-year for the second consecutive month, according to industry analysts at Xeneta. Despite this growth in demand, average global spot freight rates have continued to decline, falling for the fourth straight month by 3% to $2.55 per kilogram. This drop occurred even as capacity expanded by a similar margin of 4%, highlighting a disconnect between volume growth and pricing power within the sector. Industry experts suggest that the falling rates may provide a more accurate reflection of the market’s health than the recent volume increases. Niall van de Wouw, Xeneta’s chief airfreight officer, emphasized that the decline in spot rates could be even more pronounced when adjusted for currency fluctuations, noting that the US dollar has weakened by 4% against other currencies over the past year. Market Dynamics and Trade Flow Shifts Several converging factors are exerting pressure on the air cargo industry. Shifts in trade flows are particularly influential, as e-commerce shipments are increasingly redirected from the traditionally high-priced China-US routes, where August rates averaged $4.30 per kilogram, to the China-Europe corridor, which is priced lower at $3.65 per kilogram. This reallocation is partly driven by the expiration of the $800 de minimis exemption and the imposition of new US duties on low-value imports, both of which are contributing to a downward pull on global average rates. At the same time, a 7% decline in jet-fuel prices has helped airlines manage operational costs, providing some temporary relief against the downward pressure on freight rates. However, the broader market outlook remains uncertain. North American import volumes are forecasted to contract by 2% in 2025 before rebounding in 2026, while global cargo volumes are expected to grow between 2.5% and 3.5% in both years. The sector also faces ongoing challenges from tariff uncertainties and evolving regulatory frameworks, prompting major logistics providers such as UPS to implement peak season surcharges on both air and ground shipments. Industry Response and Market Segmentation Despite these headwinds, demand for new freighters and aircraft conversions remains strong, although the pace of narrowbody freighter conversions has slowed due to prevailing market pressures. Van de Wouw cautioned against interpreting the recent uptick in demand as a sign of broader economic recovery. He remarked, “It is often said that airfreight is a bellwether for macroeconomics, but I don’t think it is at the moment. Volumes are certainly not as bad as people feared, but also not as good as people hoped.” He identified three distinct groups of shippers influencing the market: those who avoid airfreight due to cost considerations, traditional air cargo customers who prioritize speed and value, and a growing segment that alternates between ocean and air freight depending on necessity. According to van de Wouw, it is this latter group that is driving the recent increase in airfreight demand. He explained, “Air cargo’s higher demand remains the result of mode shift we saw in July, with a bit of support from e-commerce. It is not an indicator of increased economic activity. It’s just that airfreight is getting a bigger share.” As the air cargo industry contends with shifting trade patterns, regulatory changes, and economic uncertainty, analysts warn that the coming months will be critical in testing the resilience of operators and their capacity to adapt to a rapidly evolving market environment.

Should Airbus Adopt Boeing’s Aggressive Advocacy Approach? Industry Dynamics and Order Book Realities While former US President Donald Trump continues to vocally champion Boeing’s recent successes, Airbus has maintained a notably quieter presence on the global stage. Despite this, the European manufacturer currently leads the race in unfilled orders, underscoring a complex competitive landscape. According to Pascal Fabre, a consultant at AlixPartners, the current contest between the two aerospace giants is less about securing new orders and more focused on operational execution and timely deliveries. Airbus’s backlog for its A320 and A350 models is so substantial that delivery slots are effectively booked until 2030. At present, Airbus holds 8,716 unfilled orders, significantly outpacing Boeing’s 6,531. Trump recently highlighted an $8 billion Boeing order from Uzbekistan on his Truth Social platform, describing it as “a GREAT deal.” This year appears promising for Boeing, with speculation about a new contract with Turkey and a substantial $96 billion order from Qatar following Trump’s visit in May. However, Fabre cautions that many state-backed customers, including Qatar, Turkey, and China, tend to alternate their purchases between Airbus and Boeing, which diminishes the long-term impact of any single contract. Lobbying Efforts and Market Performance In 2024, Boeing has secured 725 orders compared to Airbus’s 600. Airbus’s own lobbying initiatives have produced tangible results. During French President Emmanuel Macron’s visit to Vietnam in May, Vietjet Air announced plans to acquire 20 Airbus A330-900 aircraft valued at €7 billion. In June, LOT Polish Airlines placed its first-ever order with Airbus for 40 planes amid concerns over US security commitments. July saw Ireland-based leasing company Avolon commit to purchasing 90 Airbus aircraft, with a total value of €12.4 billion. Despite these achievements, Boeing’s reputation has been hampered by persistent delivery delays. Grant Holve of Forecast International emphasized that while Trump’s promotion of Boeing’s deals is positive, the company has struggled to fulfill orders consistently over the past five to ten years. This delivery shortfall remains a critical challenge for Boeing’s credibility. Strategic Considerations and Industry Perspectives French Member of the European Parliament Christophe Grudler, an industry expert affiliated with the RENEW group, interprets Boeing’s aggressive advocacy as a strategic response to declining confidence in its aircraft. He noted that Boeing’s public relations efforts are aimed at restoring trust, whereas Airbus continues to enjoy strong sales. Grudler also highlighted the interdependence of Airbus and Boeing’s supply chains, a factor that influenced the US decision to exempt European aircraft from tariffs in a recent EU trade agreement, underscoring the nuanced nature of their rivalry. As Airbus contemplates whether to adopt a more assertive advocacy stance, it faces several potential risks. Aggressive lobbying could attract regulatory scrutiny, increase public relations vulnerabilities, and complicate efforts to maintain operational discipline. Market reactions may be divided, with some investors favoring Airbus’s traditionally cautious approach as a means to mitigate risk. Additionally, competitors may respond with countermeasures designed to protect their market share. Airbus is also closely monitoring the emergence of Chinese commercial aircraft manufacturers while remaining focused on meeting its 2025 delivery targets amid ongoing supply chain challenges. For the time being, Airbus appears content to let its robust order book and operational performance serve as the primary indicators of its market strength.