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Joby’s Blade to Offer 12-Minute Flights from Suburbs to New York City

Joby’s Blade Introduces 12-Minute Helicopter Commute from Suburbs to Manhattan
Blade Air Mobility, now operating under Joby Aviation, is launching a new commuter helicopter service designed to connect Manhattan with Westchester County Airport. The initiative aims to provide New Yorkers with a swift alternative to the increasingly congested roads and delayed train services that characterize the daily commute. Scheduled to begin on December 1, the pilot program will offer weekday flights tailored for suburban workers returning to office environments, with an estimated travel time of just 12 minutes.
Rob Wiesenthal, CEO of Blade, emphasized the timing of the service, noting that the resurgence of the traditional five-day workweek and traffic levels surpassing those seen before the pandemic have created a clear demand for this offering. The new route not only enhances Joby’s footprint in the New York metropolitan area but also aligns with the company’s broader ambitions to secure Federal Aviation Administration (FAA) approval for its all-electric air taxis. Pending regulatory clearance, Joby intends to expand the service to additional locations within New York, promising lower operational costs and reduced noise pollution compared to conventional helicopters.
Service Details and Market Context
The convenience of the helicopter commute comes at a premium price. A single flight will cost $125 for passengers holding a Blade commuter pass, while those without the pass will pay $225. The commuter pass itself is available at various subscription levels: $250 per week, $1,000 per month, or $10,000 annually, granting unlimited discounted trips. Flights will operate during morning and evening peak hours, departing from a private terminal at Westchester County Airport that bypasses TSA security checkpoints, and arriving at the Blade Lounge West located on 30th Street and 12th Avenue, near Hudson Yards.
This launch occurs amid rising public concern over helicopter noise in New York City. Complaints to the city’s 311 hotline surged to 59,000 in 2023, a dramatic increase from approximately 3,300 in 2019, reflecting the growing presence of tourist, charter, and commuter helicopter flights. Blade had previously suspended a similar suburban service in 2021 due to reduced demand as office returns lagged during the pandemic.
To introduce the service, a preview flight will be offered on November 28, coinciding with Black Friday, targeting shoppers traveling to Hudson Yards and visitors accessing Manhattan’s attractions. Looking ahead, the service may also attract those seeking rapid escapes from the city, particularly as shifting local political dynamics prompt some affluent residents to reconsider their long-term commitment to New York.
Challenges and Industry Implications
Joby’s expansion into suburban helicopter commutes faces several hurdles, including regulatory compliance, safety assurances, and the integration of emerging technologies with existing platforms such as Uber. The company’s stock has experienced volatility following a recent discounted share sale, reflecting mixed investor sentiment. Meanwhile, competitors are closely observing Joby’s efforts to merge Blade’s helicopter services with Uber’s ride-hailing app and to advance its broader global strategy.
As Joby and Blade advance this ambitious project, both the market and New Yorkers will be attentive to whether high-speed helicopter commutes will become a mainstream transportation option or remain an exclusive luxury service.

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