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Why Alaska Airlines Chose Boeing 787s Over Airbus A330neo

Why Alaska Airlines Chose Boeing 787s Over Airbus A330neo
Alaska Airlines’ acquisition of Hawaiian Airlines, completed in September 2024, has established the combined entity as the fifth-largest airline in the United States. Although the two carriers are progressing toward a unified operating certificate and a consolidated loyalty program named Atmos, both brands will continue to operate distinctly. Most flights to and from Hawaii will retain the Hawaiian Airlines branding, while other routes will be marketed under Alaska Airlines. This dual-brand strategy mirrors the approach of major European airline groups such as IAG, Air France-KLM, and Lufthansa Group.
Despite the separate branding, the merger unites two markedly different fleets. Alaska Airlines has traditionally operated an all-Boeing 737 fleet, whereas Hawaiian Airlines’ long-haul operations rely on Airbus A321neos, A330-200s, and Boeing 717s. Notably, Alaska Air Group recently placed a substantial order for Boeing 787 Dreamliners, a decision that diverges from Hawaiian’s Airbus-centric widebody fleet.
The Boeing 787 Decision
Alaska Airlines currently holds orders for 17 Boeing 787 aircraft, comprising 12 787-9s and five 787-10s. In addition, it is acquiring four 787-9s originally ordered by Hawaiian Airlines. Prior to the merger, Hawaiian operated 24 Airbus A330-200s for its long-haul routes and had placed an order for 12 Boeing 787-9s, despite the lack of fleet commonality.
The decision to embrace the 787 traces back to 2008, when Hawaiian Airlines initially ordered six Airbus A350-800s to expand its widebody fleet. Following Airbus’s cancellation of the A350-800 program, Hawaiian shifted to the A330-800, a model closely related to its existing A330-200s but one that suffered from limited commercial success and a weak secondary market. Concurrently, Boeing aggressively promoted the 787, offering competitive pricing and advanced technological features. Ultimately, Hawaiian canceled its A330-800 orders in favor of 10 Boeing 787-9s, later increasing the order to 12.
Strategic Rationale for Choosing the 787 Over the A330neo
Alaska Airlines’ preference for the Boeing 787 over the Airbus A330neo is driven by several strategic considerations. The 787 provides superior fuel efficiency and extended range compared to the A330neo, facilitating more sustainable and cost-effective long-haul operations. The Dreamliner’s advanced composite materials and systems align with Alaska’s emphasis on operational efficiency and environmental sustainability. Furthermore, amid strong revenue growth tempered by ongoing cost pressures, Alaska Air Group prioritized aircraft that optimize operational efficiency and reduce long-term expenses.
This choice also reflects broader industry dynamics. While Airbus’s A320 family has recently overtaken Boeing’s 737 as the world’s most-delivered aircraft, Alaska’s commitment to the 787 underscores its confidence in Boeing’s widebody technology as a foundation for future expansion.
Fleet Integration and Future Outlook
Alaska Airlines has announced that all remaining Dreamliners on order will be based at Seattle-Tacoma International Airport. By spring 2026, Hawaiian’s long-haul fleet will revert to an exclusively Airbus composition, while Alaska Airlines will operate the group’s entire Boeing 787 fleet. This arrangement enables each brand to preserve its operational strengths while capitalizing on the efficiency and range advantages of the 787 to support Alaska’s growing network.
Alaska Airlines’ selection of the Boeing 787 over the Airbus A330neo represents a deliberate strategy to enhance efficiency, sustainability, and competitiveness amid a rapidly evolving aviation landscape.

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