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British firm promises air taxis as affordable as Uber Black by 2028

British Firm Aims to Make Air Taxis as Affordable as Uber Black by 2028
A British aviation company, Vertical Aerospace, has announced ambitious plans to revolutionize urban transportation by offering air taxis at prices comparable to premium ride-sharing services by the end of the decade. The company unveiled its electric Valo aircraft in Manhattan this week, positioning it as a practical solution for everyday commuters rather than an exclusive luxury for the wealthy.
The Valo Aircraft and Its Vision for Urban Mobility
The Valo is a sizable electric vertical take-off and landing (eVTOL) aircraft, boasting a wingspan of nearly 50 feet and the capacity to carry six passengers alongside a pilot and luggage. This makes it larger than many competing eVTOL models currently in development. The aircraft is powered entirely by electricity, featuring eight rotors for vertical lift and four tilting propellers for forward flight. Vertical Aerospace claims this innovative design significantly reduces noise levels compared to traditional helicopters.
Dómhnal Slattery, chairman of Vertical Aerospace, emphasized the company’s mission to “democratize urban air mobility.” He highlighted that, unlike helicopters which have historically catered to affluent travelers, the Valo is intended to serve the broader public. “This is not for the affluent, or the super affluent, which is where helicopters have been forever,” Slattery stated. “We want to open up the mass market.”
The company envisions the Valo operating on short routes of up to 100 miles, such as journeys between city centers and airports. Slattery indicated that fares would be comparable to an Uber Black ride, which currently costs approximately $150 for a trip from downtown Manhattan to JFK Airport, though prices may vary. By utilizing electric power, Vertical Aerospace expects to reduce operating costs relative to conventional helicopters, which are more expensive to maintain, noisier, and require larger spaces for takeoff and landing.
Challenges Ahead: Regulation, Safety, and Market Viability
Despite the promising outlook, Vertical Aerospace faces significant challenges in delivering affordable air taxis by 2028. Regulatory approval remains a formidable obstacle, with the Valo scheduled to begin the certification process with European aviation authorities next year. Slattery acknowledged the stringent nature of European standards, which demand rigorous evidence of safety and reliability. “We want to really show these things are safe; I need to convince people that this becomes as safe as a Boeing 737, because commercial aviation is the safest form of transport in the world,” he explained.
In addition to regulatory hurdles, the company must navigate technological and economic complexities. The high costs currently associated with eVTOL aircraft present a barrier to achieving the promised affordability. Market responses have been cautiously optimistic, reflecting both growing interest in urban air mobility and skepticism about the feasibility of widespread adoption. Established aviation and transportation sectors may approach these developments with caution, while competitors are likely to intensify their own research and development efforts.
As Vertical Aerospace advances its vision, the realization of air taxis as accessible as ride-sharing services will depend on overcoming these regulatory, safety, and cost challenges. The coming years will be pivotal in determining whether flying taxis can transition from futuristic concepts to everyday modes of transport.

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