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TPA Expands International Routes as More Travelers Use AI for Planning

Tampa International Airport Expands International Routes Amid Growing Use of AI in Travel Planning
Tampa International Airport (TPA) is significantly broadening its international connectivity by introducing new nonstop flights to Bogotá, Colombia. This development forms part of a broader strategy to accommodate the rising demand for global travel. The expansion coincides with a notable increase in travelers utilizing artificial intelligence (AI) tools to facilitate and expedite their trip planning, highlighting a transformative shift within the travel industry.
Expanding Global Connectivity
Starting in October, Avianca Airlines will commence daily nonstop service between Tampa and Bogotá, adding to TPA’s growing list of international destinations. Chris Minner, TPA’s chief commercial officer, emphasized the airport’s proactive approach in engaging with airlines to secure additional routes. The airport aims to establish direct connections to key cities such as Dublin, Lima, and São Paulo in the near future.
“We reach out to airline decision makers multiple times every year,” Minner explained. “We’re a rapidly growing market and have been underserved with international nonstop flights for generations. We’re playing catch-up to deliver the global access our region deserves.” Over the past year, TPA recorded more than 1.6 million international passengers, representing a 24% increase compared to the previous year.
Despite these promising developments, TPA faces several challenges. The airport must navigate complex regulatory frameworks, contend with competition from established hubs, and adapt to evolving airline pricing strategies. Many carriers now employ AI-driven dynamic pricing models, which have raised concerns among consumers regarding transparency and fairness.
The Growing Role of AI in Travel Planning
Concurrently, travelers are increasingly adopting AI technologies to streamline their travel arrangements. Seden Dogan, assistant professor at the University of South Florida’s Muma College of Business, notes that approximately 60% of travelers now incorporate some form of AI in their planning process. “If you want to prepare your own itinerary, it can take hours. With AI, it happens in minutes, sometimes seconds,” Dogan observed. AI tools such as ChatGPT can generate detailed and personalized itineraries, making travel planning more accessible and efficient for a broad range of users.
Passenger reactions to AI-assisted travel planning at TPA are varied. Joanna Thorp, visiting from Essex, United Kingdom, remarked, “Parents working full time don’t have as much time to look into things, and [AI] is probably more accurate, so I would definitely use it in the future.” However, some travelers remain cautious, preferring to observe the effectiveness of AI-generated plans before fully embracing the technology.
The increasing integration of AI in travel coincides with other industry trends, including the expansion of subscription-based loyalty programs and a surge in leisure travel, particularly in emerging markets. As Tampa International Airport and its competitors adjust to these evolving dynamics, airlines are enhancing their AI capabilities or exploring alternative pricing models to attract and retain customers.
As TPA continues to expand its international offerings, both the airport and its passengers are navigating a rapidly changing travel environment—one increasingly influenced by technological innovation, competitive pressures, and shifting consumer expectations.

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