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World Aviation Festival 2025 Announced

World Aviation Festival 2025 Highlights Growth, Innovation, and Future Challenges
The third day of the World Aviation Festival 2025 in Lisbon placed a spotlight on airports and passenger experience, as global aviation leaders convened to explore how infrastructure, technology, and customer-centric innovation are shaping the future of air travel. The event also addressed the complex challenges of growth and sustainability confronting the aviation consulting sector, with stakeholders closely monitoring market dynamics and regulatory developments.
Saudi Arabia’s Rapid Aviation Expansion
During a fireside chat, Steven Greenway, CEO of Saudi Arabia’s low-cost carrier flyadeal, outlined the airline’s rapid growth since its inception in 2017. Currently operating a fleet of 42 aircraft, flyadeal plans to increase its capacity by 42% next year through further fleet expansion. Greenway emphasized the robustness of Saudi Arabia’s domestic market, which accounts for 75% of the airline’s operations, while international routes are expanding at a notable pace. Recent regulatory approvals allowing flights over Syrian airspace are expected to reduce flight times by up to 50 minutes on key routes such as Riyadh to Istanbul. Additionally, the airline continues to support religious pilgrimage by providing dedicated charter services.
Setting New Standards at JFK Terminal One
Lisa Reifer, who is leading the transformation of Terminal One at JFK Airport, described how the project is setting a new standard for smart, inclusive, and sustainable airport design in the United States. The redevelopment incorporates dynamic digital signage to enhance passenger flow, accessible touchpoints catering to travelers with diverse needs, and advanced docking systems that improve safety and operational efficiency. Sustainability is a core focus, with initiatives including the installation of solar panels and the deployment of all-electric ground service equipment. Reifer underscored the critical role of partnership and collaboration in delivering such a complex project, leveraging a range of perspectives to redefine airport standards.
Customer Experience: Innovation Amid Evolving Expectations
A panel comprising leaders from TAP Air Portugal, Star Alliance, IndiGo, Meta, and IBM examined how airlines and their partners can foster customer-centric innovation in response to increasingly diverse traveler expectations. Sofia Lufinha of TAP Air Portugal emphasized that technology should function as a tool guided by customer feedback to drive meaningful innovation. Neha Narain of IndiGo highlighted the importance of accessible and intuitive technology, particularly for first-time flyers. Ambar Franco of Star Alliance presented real-time baggage tracking as an example of creating seamless journeys across multiple airlines. Dee Waddell from IBM advocated for bridging business-to-consumer and business-to-employee experiences, while Bastian Schütz of Meta discussed the transformative potential of virtual reality (VR) and immersive technologies throughout the customer journey.
Immersive Technologies and Market Dynamics
The festival’s discussions on virtual reality and artificial intelligence underscored their expanding role in aviation. Schütz suggested that VR and smart glasses could eventually supplant mobile devices, while Narain described IndiGo’s virtual chatbot evolving into a comprehensive booking and revenue tool. Lufinha introduced TAP’s “One Order” program, designed to simplify the booking process into a retail-like experience, complemented by a WhatsApp concierge service that blends AI with human support.
Concurrently, the festival’s focus on innovation coincides with growing market interest in new business jet models, such as the Textron Aviation Citation Ascend, which is expected to receive FAA certification later in 2025. Competitors are responding by leveraging new regulatory frameworks and exploring potential new routes, including Hong Kong’s recent memoranda of understanding for services to Uzbekistan and Kazakhstan.
As the World Aviation Festival 2025 draws to a close, industry leaders remain concentrated on balancing rapid growth, technological transformation, and sustainability, while navigating an evolving market and regulatory environment.

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