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Fetcherr Raises $42 Million to Expand AI Pricing Technology Globally

Fetcherr Raises $42 Million to Expand AI Pricing Technology Globally
Fetcherr, an Israel-based company specializing in artificial intelligence-powered pricing and inventory control solutions for the airline industry, has secured $42 million in a Series C funding round. The investment was led by Salesforce Ventures, with continued support from existing backers including Battery Ventures, Left Lane Capital, and M-Fund. This latest infusion follows a substantial $90 million Series B round announced just over a year ago, underscoring strong investor confidence in Fetcherr’s technology and growth trajectory.
Advancing AI-Driven Revenue Management in Aviation
Fetcherr’s proprietary large market model leverages AI to analyze complex market dynamics, enabling airlines to forecast demand and make real-time decisions regarding pricing, inventory, and resource allocation. The platform is already deployed by prominent carriers such as Delta Air Lines, Viva Aerobus, and Virgin Atlantic. Delta, in particular, has reported encouraging early results from the AI pricing system during its second-quarter financial disclosures. Glenn Hauenstein, Delta’s president, remarked on the cautious but optimistic rollout, emphasizing the company’s commitment to ensuring the technology’s effectiveness before broader implementation.
Roy Cohen, co-founder and CEO of Fetcherr, highlighted the company’s role as a critical revenue driver and technology partner for leading airlines. He expressed enthusiasm about Salesforce Ventures joining as a growth partner, signaling plans to extend the application of Fetcherr’s AI solutions beyond aviation into other legacy industries where real-time, data-driven decision-making remains underdeveloped.
Strategic Expansion and Competitive Landscape
The new capital will facilitate Fetcherr’s expansion into international markets and diversification into sectors beyond aviation. Nowi Kallen, managing director at Salesforce Ventures, emphasized the urgency for industries to adopt intelligent, automated systems amid the transformative impact of AI. She noted that Fetcherr’s platform is pushing the boundaries of generative AI for enterprises still reliant on outdated forecasting methods, and expressed confidence in supporting the company’s global growth and entry into new domains.
Despite these promising developments, Fetcherr faces intensifying competition within the rapidly evolving AI pricing technology sector. Competitors such as Micro1, which recently raised $35 million to challenge established players like Scale AI, and Modular, with a $250 million funding round aimed at competing with Nvidia in AI computing, are escalating the race for market dominance. Industry observers are closely monitoring how effectively Fetcherr will deploy its new resources to scale internationally and maintain a competitive edge. In response, rival firms are expected to increase investments in AI capabilities and pursue strategic partnerships to safeguard their market positions.
Recognized as a PhocusWire Hot 25 Travel Startup for 2023, Fetcherr is positioning itself at the forefront of AI-driven transformation in pricing and inventory management. As industries increasingly demand intelligent, automated solutions to replace legacy systems, Fetcherr’s technology is poised to play a pivotal role in this ongoing evolution.

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