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Instacart Partners with United Airlines to Offer Miles and Free Delivery

Instacart and United Airlines Forge Partnership to Enhance Travel Experience with Miles and Free Delivery
United Airlines Holdings Inc. (NASDAQ: UAL) and Maplebear Inc., the parent company of Instacart (NASDAQ: CART), have announced a strategic partnership designed to enrich the travel experience for United’s MileagePlus members. Unveiled on Monday, this collaboration introduces a novel program enabling MileagePlus members to earn airline miles and access exclusive shopping benefits through Instacart, marking a pioneering initiative within the travel and grocery delivery sectors.
Program Details and Member Benefits
The new program offers United MileagePlus members free delivery on Instacart orders placed shortly before, during, or soon after domestic flights. This feature aims to provide travelers with a convenient solution to replenish essentials or replace forgotten items while on the move. By linking their United and Instacart accounts, members can also accumulate airline miles through various promotional offers available at Instacart.com/United.
This partnership builds upon earlier collaborations between United and Instacart. Earlier this year, United and JPMorgan Chase (NYSE: JPM) enhanced their co-branded credit card offerings to include Instacart-related benefits for eligible Chase United Cardmembers. The current initiative expands these advantages by providing free Instacart delivery on every domestic trip, bonus miles for new users, and an additional 5,000 miles for members who enroll in a paid annual Instacart+ membership and maintain it for at least 30 days.
Ryan Hamburger, Vice President of Commercial Partnerships at Instacart, emphasized the convenience this partnership brings to travelers, stating, “With Instacart, travelers can spend less time running errands and more time enjoying the journey and the destination – and now, United MileagePlus members can enjoy added benefits when they link their account to Instacart.” Richard Nunn, CEO of United MileagePlus, highlighted the program’s value, noting, “We’re always looking for new ways to make our loyalty program even more valuable for our members, and the partners we choose go a long way towards making travel, and life, easier and more rewarding.”
Integration and Market Implications
In addition to the direct benefits for travelers, Instacart is collaborating with Kinective Media by United Airlines to engage MileagePlus members throughout their travel journey. This engagement will utilize targeted messaging across United’s digital platforms and in-flight channels, aiming to enhance member interaction and program visibility.
Despite the promising outlook, the partnership faces potential challenges. Instacart must maintain competitive delivery fees and ensure that the new benefits align with customer expectations. Seamless integration of Instacart’s services with United’s loyalty program is critical to securing positive reception among MileagePlus members. Furthermore, this move may trigger competitive responses from rival grocery delivery services, which could introduce similar incentives or strengthen their own partnerships to safeguard market share.
The market responded favorably to the announcement, with Instacart’s shares rising 1.17% to $38.63 and United Airlines’ shares increasing 0.78% to $96.07 by Monday’s close. As the partnership is implemented, both companies will be closely monitored to assess their success in delivering enhanced convenience and value to travelers.

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