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Riyadh Air Unveils Airbus A321XLR in Full Livery

Riyadh Air Unveils Airbus A321XLR in Full Livery Ahead of Paris Air Show 2025
A Milestone in Branding and Fleet Development
In Hamburg, Riyadh Air has taken a significant step in its branding efforts with the unveiling of an Airbus A321XLR test aircraft adorned in the airline’s distinctive pearl-white and purple livery. Registered as F-WWBZ, this aircraft is one of three A321XLR prototypes operated by Airbus and is set to be showcased at the upcoming Paris Air Show, scheduled to take place at Paris-Le Bourget Airport from June 16 to 22, 2025. Painted at Airbus’s Hamburg-Finkenwerder facility, the narrowbody jet now prominently features Riyadh Air’s signature purple-lilac tail and the stylized ‘circled R’ logo. Although this aircraft is not yet part of Riyadh Air’s operational fleet, its appearance in full livery marks a pivotal branding milestone as the Saudi carrier prepares for its official launch and the commencement of Airbus deliveries in 2026.
Airbus’s decision to present the A321XLR in Riyadh Air colors highlights the airline’s emerging strategic importance as a new operator of the long-range single-aisle model. Riyadh Air has placed substantial orders, including 60 Airbus A321neo aircraft alongside 72 Boeing 787-9 Dreamliners, underscoring its ambitious plans for international expansion.
Competitive Challenges and Market Dynamics
Despite its promising outlook, Riyadh Air faces notable challenges in establishing itself within the competitive Middle Eastern aviation market. Industry sources, including Aviation Week, identify the airline’s primary obstacle as attracting top-tier talent rather than securing financial backing. This recruitment challenge comes amid intensifying competition from established carriers such as Wizz Air, which recently received its first A321XLR equipped with Pratt & Whitney engines. Wizz Air is preparing for stabilized summer operations and is reportedly considering network expansion into Saudi Arabia. By leveraging its A321XLR fleet and operating crews overnight at various destinations, Wizz Air aims to maintain cost control and strengthen its market position, factors that may influence Riyadh Air’s strategic approach.
Fleet Strategy and Future Prospects at the Paris Air Show
The Paris Air Show will also serve as a critical venue for Airbus to pursue significant A350 orders, with Riyadh Air as a key target. The airline is currently operating Boeing 787s for its long-haul routes but is evaluating the Airbus A350 as a potential addition to its fleet. Airbus is emphasizing the A350’s advantages in fuel efficiency, extended range, and passenger comfort compared to rival models such as Boeing’s 777X. This evaluation reflects Riyadh Air’s broader strategy to support its international route growth with higher-capacity aircraft.
As Riyadh Air prepares for its official launch, its prominent presence at the Paris Air Show, coupled with intensifying regional competition and evolving fleet strategies, signals a dynamic new phase in the Middle Eastern aviation sector.

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