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Wizz Air Highlights Affordable Flights in AI-Driven Film

Wizz Air Unveils AI-Driven Campaign Emphasizing Affordable Travel
Wizz Air has launched its first fully AI-powered advertising campaign, developed in collaboration with The Liberty Guild and Monks, to highlight the airline’s dedication to affordable fares and spontaneous travel experiences. Created in Spain, the campaign introduces “Locos,” a playful term that references the Spanish word for “a little crazy” while cleverly alluding to “low-cost.” Through a series of AI-generated vignettes, the campaign portrays travelers breaking free from routine, enjoying moments such as savoring authentic carbonara in Rome or gliding through Venice’s canals by gondola.
The campaign culminates with the message: “Because being low-cost isn’t just about paying less—it’s about daring to live more.” This initiative marks a milestone for both The Liberty Guild and Wizz Air, as the entire production—from imagery and editing to sound design, casting, and voiceover—was created using AI tools including Midjourney, Runway, Google’s Nano Banana, Topaz, and Flux. This innovative approach significantly reduced production costs and timelines, demonstrating the potential of AI in creative advertising.
Strategic Expansion and Creative Innovation
Representing one of Wizz Air’s largest media investments in Spain, the campaign underscores the airline’s growing presence in the Spanish market, where it now offers 126 routes to 28 destinations across 15 countries. The Liberty Guild, operating as a virtual global network, partnered with a multi-award-winning Spanish creative team to develop the Locos/Low-Cost concept. The campaign’s creative direction was informed by research into millennial travelers’ ideal “locos” experiences, ensuring cultural relevance and resonance with Wizz Air’s target audience.
Silvia Mosquera Gonzalez, Wizz Air’s commercial officer central, emphasized the campaign’s ethos: “Locos is about letting go, embracing spontaneity, and leaning into life’s fun side. Because low-cost isn’t only about saving money—it’s about having the freedom to do more and live bigger. Wizz Air has, from its inception, been a digital-first company, so it makes sense that we would be at the leading edge of using new technology in all areas of our business. So making an all AI ad just makes sense. We love this whole concept and the way that Monks and The Liberty Guild brought this to life. Let’s WIZZ!”
Jon Williams, CEO and founder of The Liberty Guild, highlighted the campaign’s innovative use of AI, stating, “The current approach to AI in most areas is attritional automation, creating bottom funnel content. With this campaign, we've found a new groove on how you can work with AI; augmented by human brilliance and backed up by the local creative knowledge and nuance of our network to deliver and create effective and inventive work more quickly and cost-effectively.” Thymo van der Vlies, VP studio and craft operations, added that the fusion of creative ideas with AI’s capabilities enabled the creation of “truly extravagant scenarios.”
Navigating Competitive Challenges Amid Expansion
As Wizz Air intensifies its expansion in Spain and explores new routes—including recent growth in Italy and potential services to the UK—the airline faces a competitive and evolving landscape. Maintaining strong yields on transatlantic routes remains a challenge, particularly as competitors such as Norse Atlantic adjust their strategies. Market responses are expected to vary, with some travelers attracted by Wizz Air’s affordability, while others may exercise caution amid potential pricing pressures. Competitors are likely to respond by enhancing their route offerings or adjusting fares, and Wizz Air’s rapid growth could invite regulatory scrutiny and heighten competition with established carriers.

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