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Joby Aviation Gains Manufacturing Support from Toyota

Joby Aviation Gains Manufacturing Support from Toyota
Toyota Deepens Commitment to Air Taxi Startup
Toyota Motor Corporation is intensifying its support for Joby Aviation Inc., the electric air taxi startup, by actively engaging in its manufacturing operations and exploring a more substantial role in production. Having invested nearly $1 billion and becoming Joby’s largest shareholder, the Japanese automaker has deployed a team of approximately 200 employees to assist with critical parts supply, workforce training, and assembly line expertise. Central to this collaboration is the adoption of the Toyota Production System (TPS), a renowned lean manufacturing methodology designed to enhance efficiency and scalability.
Sandy Lobenstein, Toyota’s group vice president of flying mobility, emphasized the integration of TPS principles during a recent visit to Joby’s factory. She noted that these innovations are instrumental in reducing lead times and facilitating production scale-up, reflecting Toyota’s commitment to applying its manufacturing expertise to the emerging urban air mobility sector.
Scaling Production Amid Industry Challenges
Joby Aviation, headquartered in Santa Cruz, California, is among a select group of startups developing electric vertical takeoff and landing (eVTOL) aircraft intended for short, battery-powered commuter flights. Currently producing one aircraft per month, the company plans to increase output to four per month by 2027, with ambitions to manufacture up to 500 aircraft annually as it expands its facilities in California and Ohio.
Despite Toyota’s backing, both companies face significant challenges. Toyota CEO Koji Sato has highlighted seven new obstacles confronting Japan’s automakers, including securing scarce resources and adapting to evolving global regulations. These industry-wide pressures complicate Toyota’s partnership with Joby, which must also navigate the risks associated with launching an aerial ridesharing service, scaling production, and complying with shifting regulatory frameworks. The urban air mobility market remains highly competitive, with rivals accelerating their own air taxi development efforts and market sentiment closely tied to regulatory progress.
Joby’s shares have declined approximately 23% this year, pressured by a $1 billion equity and convertible bond offering announced last month. Nevertheless, the stock rose 2.9% to $10.16 as of mid-morning trading in New York on Friday. The company is still awaiting full certification for commercial flight operations from the U.S. Federal Aviation Administration and other regulatory bodies. Although Joby had initially targeted the launch of commercial passenger service in Dubai early this year, the timeline has been delayed. Eric Allison, Joby’s chief product officer, stated, “We are targeting to be able to start carrying passengers this year.”
Advancing Toward Certification and Production
With certification pending and the final $250 million tranche of Toyota’s $894 million funding yet to be released, Joby continues to assemble prototype aircraft and rigorously test components and manufacturing processes. While the company has not disclosed specific defect rates, Allison indicated that the number of non-conforming parts is “trending in the right direction.”
Toyota’s current involvement remains primarily advisory, supplying key subcomponents for Joby’s aircraft motors. Kevin Voelkel, Toyota’s North American manufacturing chief, has visited Joby’s facilities to share insights on operational efficiency and safety. The two companies are now considering a strategic manufacturing alliance to further solidify their partnership ahead of Joby’s planned production ramp-up.
As both firms confront regulatory and industry headwinds, their collaboration highlights the complexities and potential of the rapidly evolving urban air mobility sector.

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