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Rolls-Royce Introduces LessorCare+ Program with Avolon as First Partner

Rolls-Royce Launches LessorCare+ Program with Avolon as First Partner
Rolls-Royce has introduced LessorCare+, an enhanced service program specifically designed to support aircraft lessors. The company announced Avolon as the inaugural partner for this initiative, marking a significant development in its engagement with the leasing sector. Building upon the original LessorCare program, LessorCare+ broadens its scope to include comprehensive support for fleet management, transactional processes, and technical services. The program aims to simplify engine management for lessors and asset owners by providing integrated tools that enhance transparency, reduce operational risks, and improve lifecycle planning.
Enhancing Fleet Management and Operational Efficiency
LessorCare+ is designed to deliver faster response times and greater operational efficiency, reflecting Rolls-Royce’s commitment to adapting its services to meet evolving customer needs. The program offers clearer insights into engine status, facilitates smoother transitions between operators, and provides more predictable asset control. Luke Mallows, Senior Vice President of Marketing and Leasing at Rolls-Royce, emphasized the significance of the partnership with Avolon, stating that the launch represents a milestone in their longstanding collaboration. He highlighted the program’s role in supporting Avolon’s expanding fleet of Trent-powered aircraft and underscored Rolls-Royce’s dedication to serving asset owners and lessors, a key customer segment.
Market Impact and Competitive Landscape
The introduction of LessorCare+ coincides with a period of strong market performance for Rolls-Royce. The company has experienced a notable rise in its stock price and reported robust financial results following the announcement, indicating positive reception from investors and industry stakeholders. This initiative also strengthens Rolls-Royce’s relationship with Avolon and deepens its involvement with the global aircraft leasing community.
Despite these advantages, Rolls-Royce faces challenges in a competitive environment where established lessors, including Avolon, operate their own asset management services. The company must ensure a seamless customer experience to maintain its competitive edge. Industry rivals are responding with similar programs, such as the expansion of the Engine Assurance Program, aimed at enhancing customer satisfaction and service offerings.
Positioning Within Rolls-Royce’s Service Portfolio
LessorCare+ complements Rolls-Royce’s broader portfolio of aftermarket services, including the CorporateCare Enhanced program, which has demonstrated tangible benefits for asset owners by increasing aircraft value and improving resale prospects. The new program represents a further evolution in Rolls-Royce’s approach to asset management, offering modern solutions that make the process more transparent, efficient, and reliable.
Through LessorCare+, Rolls-Royce reinforces its position as a trusted partner in the aviation industry, emphasizing innovation, operational efficiency, and strengthened customer relationships amid a rapidly evolving and competitive market landscape.

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