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West Star Names Brian Howell Chief Commercial Officer

West Star Aviation Appoints Brian Howell as Chief Commercial Officer
West Star Aviation has announced the appointment of Brian Howell as its new Chief Commercial Officer, a strategic move designed to strengthen the company’s commercial operations amid increasing competition in the aerospace industry. Reporting directly to CEO Stephen Maiden, Howell will be responsible for refining sales and marketing strategies, conducting a comprehensive review of current commercial practices, and fostering enhanced collaboration across departments. Additionally, he will lead an evaluation of talent within the commercial division to ensure alignment with West Star’s long-term growth objectives.
Extensive Industry Experience and Strategic Focus
Howell brings a wealth of experience from senior leadership roles at prominent aviation firms, including Honeywell Aerospace and Textron Aviation. In his new capacity, he will set targets and key performance indicators (KPIs) that support West Star’s ambitions, while acting as a key resource for the sales team. His portfolio of responsibilities also includes cultivating and maintaining strong relationships with major vendors, original equipment manufacturers (OEMs), and customers, thereby reinforcing the company’s market position.
The appointment comes at a pivotal moment for the aerospace sector, which is undergoing significant shifts. Competitors such as Embraer are prioritizing sales of their E2 aircraft over launching new airliner programs, reflecting a strategic emphasis on existing product lines. Meanwhile, industry leaders Airbus and Boeing face challenges in 2026 that may prompt adjustments in production rates and aircraft strategies as they compete to maintain or expand market share. Within this context, West Star’s leadership changes are viewed as a proactive effort to respond effectively to evolving market dynamics.
Reflecting on his new role, Howell remarked, “I am honoured to join West Star Aviation, a company that values exceptional customer service and operational excellence. I’m excited to leverage my experience to further enhance our capabilities and ensure we meet the evolving needs of our clients in the business aviation sector.”
Howell holds dual bachelor’s degrees in Entrepreneurship and Marketing, as well as an MBA from Wichita State University.
Leadership Strengthened Across Functions
CEO Stephen Maiden expressed strong confidence in Howell’s appointment, stating, “Brian’s extensive experience and strategic mindset will be pivotal as we work to elevate our service offerings and achieve our growth ambitions. We are thrilled to have him on board and look forward to seeing how his vision will help shape the future of West Star Aviation.”
Howell’s appointment follows the recent hiring of William Morris as general counsel. Morris, an industry veteran with over 20 years of legal experience in aviation, will oversee West Star’s legal and risk management functions. The company emphasized that his role will enhance operational efficiency while ensuring compliance and safety. Maiden added, “William’s background in business law within the aerospace sector aligns well with our strategic objectives. His leadership will be critical in advancing our mission to support our customers effectively.”
With these key leadership appointments, West Star Aviation positions itself to navigate a rapidly evolving aerospace landscape while reinforcing its commitment to growth and exceptional customer service.

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